How an Enterprises Video Content System Helps Your Business

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StrategyDriven Online Marketing and Website Development Article |Video Content|How an Enterprises Video Content System Helps Your BusinessVideo content became the most popular way of conveying a message on the internet. Users in the US watch over 180 million hours of video content every day, making it the perfect method of spreading the word about your business.

Videos have the power to help transform some areas of your business and help you communicate with customers through content to improve sales, solve problems, and build trust. Keep reading, and we’ll explain how an enterprise video platform can help you grow your business.

What Exactly Is an Enterprise Video Content System?

When put in simple terms, an enterprise video content system is a centralized management system that allows you to manage and deliver online video content. While it might seem simple, it’s a complicated and handy tool for growing a business.

For example, such a system allows you to access files stored across multiple platforms such as Dropbox, Box, Google Drive, and so on. It takes away all traditional restrictions such as file size and type of video and allows you to quickly set up your videos from a single management platform.

Why Using YouTube Isn’t the Best Choice

Sure, you might think that all you need to do to set up a working video platform for your business is to open a private YouTube account used for that specific purpose. YouTube does have some marketing value, but it’s not very good for managing internal video content. Apart from posing another security threat for your entire enterprise, YouTube is followed by other issues you should be aware of.

1. Loss of proprietary content

YouTube has its own policies that keep changing over time. That means that a video you posted according to the rules at the time might become unsuitable according to the current rules. If that’s the case, YouTube will simply delete those videos or the entire channel.

In other words, you’re not in control of your videos – YouTube is. If the platform simply sees your posted video unfit because of whatever reason, they will delete it completely, and you will lose all of the hard work you’ve put into creating those videos.

2. No control over related videos

YouTube comes with its own recommendation tool that pretty much decides what content your videos should be paired with. While that might not be a problem for some type of businesses, it can create a massive issue for your company.

There’s simply no way you can know with which videos your content will be paired with. It can be paired directly with your competitors or with completely irrelevant information that ruins your lead generation.

An enterprise video management system, on the other hand, gives you complete control over your content. It also features advanced security protocols such as restricted access and advanced encryption, allowing you to control who sees the content and who doesn’t.

Other Benefits of Using an Enterprise Video Content Management System

The most basic role of such a system is to provide you with a single platform you can use to save videos on and individually choose who can access each video. However, most advanced solutions, such as VidYard, will give you more advanced features you can use to your benefit. Here are some of those features:

1. Support for large files and high definition videos

Video files can be immense, depending on their video resolution. A minute of a 4K video is often much larger than what most free platforms support. Using your own system, you can upload videos of any size and format, and all of them are saved to a single library for easy access.

2. Built-in video creation tools

A high-quality enterprise video content management system comes with a set of video creation tools designed to make the entire process as simple as possible. You won’t have to spend days and even weeks putting a video together anymore. With built-in recording tools and other features, you’ll be able to record and share videos directly from the manager. That will save you a lot of time and money in the process.

3. Automatic transcription and closed-captioning

Every video should have a transcription to make sure that everyone who sees it understands every single word, even if they are deaf. Advanced video management systems have a built-in feature that processes speech and turns it into text automatically. Again, saving you time and money in the process.

4. Advanced search

Since most advanced enterprise video management systems offer the speech to text feature, you can use it to quickly find the videos you want simply by saying important keywords out loud. A single phrase or sentence is enough to pinpoint the video you want to access.

5. Mobile optimization

Most legacy systems don’t allow access using other devices or software because of the specific formats they use. A management system will allow all of your team members and potential customers to access any content using any device. They can access your video library 24/7, enabling you to spread the word about your business more effectively.

The Bottom Line

Video content is the most effective marketing method used by businesses to generate leads and spread the word about their offers. They will become even more important in the near future, which is why investing in an enterprise video content system is definitely a good idea.

You will get unlimited control over all your video content, and you won’t have to worry about potential security risks or losing your content due to changing rules on third-party platforms.

5 Things That Business Leaders Should Not Compromise On

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StrategyDriven Entrepreneurship Article | 5 Things That Business Leaders Should Not Compromise OnAs an entrepreneur, if your business is struggling or your budget is tight, you might be tempted to make some compromises when it comes to your operations and the future of your company. However, there are a few elements of your business that leaders should always avoid compromising on at any cost.

Your Equipment

The equipment and tools that you use within your business can make a huge difference to the efficiency of your operations, as well as the quality of the products that you produce. While doing a better job, high-quality equipment and tools also often last longer, which can save you money in the long run. If you are struggling to juggle the quality of the tools that you are using with their cost, a Northern Tool coupon can help you to get the right equipment that you need without spending a lot of money to do so.

Health and Safety

When you do not have a lot of time or money, it can be easy to let health and safety standards slide. However, not only can you be sued and find yourself facing legal action for doing so, but compromising on health and safety can endanger the lives and health of the employees that you rely on, and can damage your reputation. You should make sure that you always take the right precautions by carrying out health and safety assessments and training regularly.

Quality

The quality of the products that you produce can help you to stand out from other brands and can allow you to get more customers. However, many businesses let the quality of their materials and manufacturing processes dip when they are in financial straits as this can help them to save money on elements such as suppliers and equipment. However, rather than saving money by lowering your standards, you should instead consider cutting your product lines to focus on one or two extremely high-quality and coveted products.

Your Values

When you opened your business, you may have created a mission statement that listed all of your values and which you used to promote your business. Even though it can be easy to forget these during business deals and growth, it is paramount that you constantly reflect on why you started your business and what you hope that it can achieve. This will ensure that you do not lose sight of your end vision and that your business still reflects the ethics, values, and opinions that your customers appreciate when they shop with your company.

Employees

The skills and dedication of your employees can make a huge difference to your business and its ability to be efficient and inspired at all times. So, rather than skimping on the skills of your employees, you should put more effort into training campaigns, consider fixing your recruitment methods, and choose to have a smaller team of highly skilled employees, rather than a large office filled with cheaper workers. You will be amazed at the difference.

Knowing Your Territory: Can You Make a Living Podcasting?

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StrategyDriven Entrepreneurship Article | Knowing Your Territory: Can You Make a Living Podcasting?Podcasts continue to grow in popularity. As a result, there are many people who want to join the individuals who are already taking advantage of this new form of expression. From individual hobbyists who want to share an interest they have while supplementing their income to business owners who want to grow a new customer base and build their authority in an industry, podcasting offers a huge appeal.

While finding a Podcast publishing platform is an important step in this process, it is not the only step that must be taken. If someone wants to find success with a podcast, there are few other things to consider, as well.

How Can Podcasts Make Money?

One of the most effective ways for podcasts to make money is through advertisements. While it may take time to build an audience that will attract the attention of a potential advertiser, it is the best way to earn a profit.

Typically, advertisements are sold by CPM, or cost per mille. This is the fee for every 1,000 listeners. The average rates for podcast advertising are about $18 for a 30-second CBM and $25 for a 60-second CPM.

Usually, advertisement sales will occur directly between the podcast and brand or by using a marketplace or agency. The commission from an affiliated product or program is another common type of income stream for today’s podcasters. With this, hosts will mention products on their show and then give their listeners a custom discount link. After this, the podcast is going to receive a percentage of every sale that is made with a unique URL.

Instead of including advertisements, there are some podcasts that sell subscriptions to their show. This is done by keeping content behind a paywall. For example, there are some crowdfunding platforms that allow subscribers to select a donation tier to get different perks, such as access to episodes early or exclusive content.

Expanding a Podcast Audience to Attract More Advertisers

Today, podcasts are a sought-out way to advertise for brands. Even with the pandemic in 2020, podcast advertising revenue grew by 14.7%. With this in mind, it is clear that this is a great way to generate a new stream of income.

Even though advertisers are going to look at other factors, beyond engagement, interest group, demographics, and more, the size of the audience is still an important consideration. When someone is new to podcasting, they should focus on appealing to and expanding their audience, which is going to help attract more advertisers.

There are a few key components that need to be focused on to build an audience and establish a successful podcast.

Target Audience Considerations

It is necessary for a podcaster to determine who their audience is and keep them in mind during the process. Each time an episode is released, there needs to be a plan to market it. By knowing the target audience, it is possible to create content that will resonate with them.

When it comes to creating a podcast, there are more than a few factors to consider. Be sure to keep the information and tips here in mind to achieve the desired results with the podcast that is created, regardless of the subject matter or the industry that it is being created for.

How To Reduce Your Workload As A Business Owner

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StrategyDriven Entrepreneurship Article |Reduce your Workload|How To Reduce Your Workload As A Business OwnerBusiness owners are, necessarily, very busy people. This is even more true if they are the only ones working in their business (and therefore are doing everything), or if their team is a small one. Although you might think this is simply par for the course, the truth is that working non-stop, starting early and finishing late, is both unproductive and bad for your health since it can quickly lead to burnout.

It might seem impossible to reduce your workload if you want to continue to grow your business and get everything done even if you know it’s the right thing to do. However, there are ways it can be done; read on to find out more.

Make A Plan

If you know what needs to be done (and if you don’t know, it’s wise to look into exactly what tasks you do each day and find out) then you can plan it all out and become much more productive and, ideally, free up some of your time as well.

The best way to start with this plan is to look at prioritizing your tasks and determining which are the ones that have to be done first, and which can wait until later. In other words, anything that is urgent and important goes to the top of the list, anything that is not important and not urgent goes to the bottom, and those that are urgent but not important and important but not urgent can go in the middle.

As well as this, it’s a good idea to start each day with a goal in mind. When you are working towards something, whether it’s completing your to-do list or finishing work at a certain time, for example, you’ll be much more focused. It’s easy to waste time when you don’t have something to work towards.

Delegate

The idea of delegating any of your work might be a concerning one; after all, if someone else is taking on the task, how will you be able to maintain control? How will you know it’s done in the way you want it to be done?

The answer is simple; before you delegate, you train. If you carry out training with your staff members, they will understand exactly what it is you want from them. They will like the fact that you’re trusting them with more responsibility, so they’re going to be more productive. Although this training might take a little time, once it’s done you can cross another task off your life forever. Just check on the end result once in a while to ensure the quality is there and that’s it.

If you don’t have any staff members to delegate to, you can look into how to hire personal assistants. This can be done virtually, and these highly trained helpers will be able to do many different admin tasks from making phone calls to answering emails that would otherwise have taken up a lot of your time.

Take A Lot Of Breaks

It probably sounds completely counter-intuitive, but stepping away from your work and doing something else, whether that something is having a nap, going for a walk, watching TV, exercising, making some art, or anything else that is non-work related, will actually make you more productive when you return.

This break will give your brain a chance to relax and refocus. If you continue to work without taking a break, you’ll just become more and more tired and the work you do will be of a lower quality, plus it will take you longer to do overall. Take plenty of breaks and the work will be done to a higher standard in a shorter space of time.

Stepping Up Your Business In 2021

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StrategyDriven Entrepreneurship Article |Business in 2021|5 Lead Generation Tips for 2021Working for yourself can often be the dream life for many. It can give you that flexibility of finding the right balance between working and home life, and give you the opportunity to work in a field that you are passionate about. Not many people love their jobs, but people who work for themselves often say that they do. It can take a while to build up a business yourself. A lot of people do it while working in full-time jobs, or even attempt to start a business from nothing and turn it into something during their spare time on very little money.

The last few months have seen many people decide on starting a business. Having had time during the lockdowns to think about what they wanted to do, and in some cases start a business with the global pandemic directly in mind. No matter when you have decided to do it, you no doubt want to make some improvements where you can. But, once you do take that plunge and you have an established business you can look at ways to step it up a notch. 2020 may have been a strange year, but that doesn’t mean this year has to be the same, and you could make some improvements to your business in order to step things up. With that in mind, here are some suggestions to help you.

Outsourcing instead of hiring

One of the first things you could consider doing would be to outsource certain aspects of your business. Logically, this can actually be a great money saver for you as it saves you hiring someone specific and having the outlay of a consistent wage. Outsourcing means that you have someone doing that role for you as and when you need it most. The hours that suit your business as well as the budget you have to spend on it. Things it could work for include IT, accounting, social media management and website development. Leaving you free to focus on the things that you could make the most difference with. Outsourcing can be a great way to push your business forward and focus on some of the things that you could do to improve business in the areas where you can make the most difference.

Are company vehicles the right choice?

Many businesses move on to think about logistical needs, and company vehicles can often solve this problem for you. This might be for yourself or your staff members. There are many different funding and fleet management options that you could consider, and fleet finance can often be a great choice to consider. There are some other benefits to company vehicles including the advertising opportunity. Having a vehicle sign written with your company details means that every time it is out on the road or parked up, you are advertising your business. Of course, the downside is the additional business cost, but you need to weigh the benefits to work out if this is the right choice to make.

Thriving at home

Right now there is no choice but to work from home, but this could be a big money saver right now while you have no choice. Using your business as a purely online venture will help you to keep your costs down and make some big savings this year. As there is no other way to operate for your business, you know that you don’t have any worries of competitors doing things differently. So this could be a great way to give you a level playing field with businesses and allow your business to grow in a different way. If you are having to work from home make sure you create a dedicated working area. This could be something that you have in a corner of your home, or you may want to look at turning a room into an office. This might need to happen if you have stock that you need to store or if you have a lot of packing that you need to do to send items.

Moving from home into a business a premises

You may think that moving to a business from home is actually going to be a real expensive thing to do. At home, you have very little overheads to think of, but you are limited in what you can do. Sometimes spending more can bring you greater benefits. This could include a shop to sell from or a premises in which you can meet potential customers and clients. Meaning more business could be done in the future. It may seem like this is a tall order right now with many shops and establishments closed for face to face business, but it is certainly something that you can aim for in the future.

StrategyDriven Entrepreneurship Article |Business in 2021|5 Lead Generation Tips for 2021Making more of free advertising options

Do you really take advantage of free advertising options? The main one being social media? The chances are you are probably not doing it as well as you could be. There may be times that you are not posting as consistently. Or it could be that you are just not making great content. Now is the time to stop and reevaluate your social media marketing and make some changes. Try different things, look at ways to include a bit of personality. Don’t always think that a sales approach is the right approach, you will want to engage with your audience. This is where some of the best accounts do the best when it comes to social media and advertising in a different way.

Place a focus on your marketing

You also need to take some time to think about focusing on your marketing plan and strategy. Marketing isn’t just about social media, it is about advertising in general and all of the options that you have available to you. This is where you could use the help of the best digital marketing company in your area. They can help you come up with a plan to make the most of the marketing opportunities for your business. A strategy can help you to understand what is needed and also enable you to focus on making the best changes to your business in order to reach new customers and expand on your business where possible. A marketing professional could help you to make sure you understand what your niche is and take advantage of it.

Focusing on your local community

Many people are changing the way that they shop. This is such a good thing for small businesses. A lot of people like the idea of supporting local and small businesses, and so now is the best time to start making a name for yourself locally. There are some easy ways to be known. You could get involved in community events, such as sponsoring them, or being part of them with a pop-up shop. You can advertise locally in small magazines or on local Facebook pages. Even just talking to shop owners and chatting in the community can help build your profile. During the pandemic there was such a huge focus on helping small businesses to thrive under the current circumstances that they faced. Advertising locally can help you to build on that and to make more of the business potential that you have. Shopping locally and supporting small businesses is something that many people feel strongly about, so enabling that customer base to see who you are and what you are all about could help your business to thrive in a different way.

Is expansion on the cards?

Finally, are you thinking about expanding your business? It may often be seen as a big expense, but expanding your range and also looking at ways to reach out for more potential customers will see you benefit in the way of profits. The new year is the ideal time to start thinking about this, and some of the ways that you could do it. It could be something you have already started to work on, or you may want to put the plans in place to make it a reality. Maybe it is franchising your business or selling the business plan and potential that your business has. It could be looking at expanding your products or the services that you offer or heading in a different direction when it comes to the niche that you are in and what you can do for your customers. There is so much potential for expansion for businesses these days, so definitely don’t feel like you are restricted right now. It might just mean looking at another avenue to explore.

Starting a business is always going to be scary, and even doing it while the world faced a global pandemic may have felt crazy at the time. But now that we are in a fresh new year you can take advantage of that new found motivation to take things up a notch. Let’s hope these tips help you to step up your business.