The Latest Tried and Tested Marketing Strategies

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StrategyDriven Entrepreneurship Article |Marketing Strategies|The Latest Tried and Tested Marketing StrategiesWe witnessed unprecedented and exceptional advancements in technology in the past decade. However, what’s more, shocking is how the new technical development penetrated our everyday lives and changed the game for all human activities. From public health to education, every economic sector benefits from technology and is improving day by day. The commercial industry had a similar advantage, and the incorporation of computer-aided business strategies brought the industrial rivalry to the next level. It proves that technological developments are the need and requirement of every business unit, especially marketing.

It wouldn’t be an exaggeration to consider the marketing department the most crucial one for the business. After all, marketing bridges the gap between the buyer and the seller by determining many essential factors. It decides the prices of the products, places for its accessibility, ways to communicate the message to the customers, and even the product’s features. The marketing department is responsible for the thorough research about customers’ buying behavior, then sharing it to the respective departments of the firm and advertising the product or services. All this and more makes the company’s success heavily dependent and reliant on the effectiveness of marketing strategies. If you’re a businessperson searching for ways to stand out in the industrial competition, here are some of the latest tried and tested marketing strategies for you.

1. CDP Marketing Cloud

For a sturdy marketing plan, the primary step is to consider the perfect tools for your customer’s database. Marketing Cloud is a great option, specially after the launch of Salesforce CDP, as it allows you to automate digital marketing and works with advanced analytics software. Marketing clouds will enable you to collect digital software like CRM, email services, and workflow management. It works wonders in delivering and communicating clear messages to the end customers proficiently.

Customer data platforms collect customers’ data from different sources and then organize it in the most readable way. Incorporating technology in your marketing department will help you become more aware of your customers’ choices and make more informed operational decisions. It is also helpful in keeping customers’ data safe and using it most advantageously.

2. Personalization

With customers’ databases at a single click, it would be imprudent not to stand their demographics and analyze their buying patterns. In today’s date, marketers must personalize the promotional message to capture the attention of a wider audience. Base your marketing strategy on the discoveries you make about your current and potential customers’ mind wishes, fears, and expectations. Personalization makes them feel special and gives them a sincere expression of their respect for their choices.

With the help of automation, you can create and enable adverts that your customers are looking for so that they don’t have to swipe through many irrelevant ads. But, even in that customization, ensure that you are precise and interactive. Marketers need to focus on behavioral segmentation to group audiences into respective categories and target them accordingly. Even if they all fall in similar demographic segmentation, they don’t need to have the same behavior towards your brand, and it’s crucial to understand this difference.

3. Social Media Marketing

Social media has turned the world into a digital sphere, allowing greater access to several things through the internet. It plays a significant role in connecting people, which provides businesses with essential importance to improve their connection with their market base. Social media marketing (SMM) gives companies a way to engage with their current customers and promote their products or services to potential buyers. SSM is enriched with data analytical tools, which enables marketers to gather valuable, relevant data while tracking and assessing the results of their efforts. This type is marketing is beneficial for small businesses because it doesn’t demand a huge budget. You can use organic methods to generate online sales by building brand awareness on various online platforms.

4. Link Building

Designing a website and running it successfully is undoubtedly essential for your brand’s online presence. But it is of no use if there is no optimum web traffic and not enough people visit your website. Start by discovering keywords your customers are likely to look up when searching for a product or service like yours. You can collaborate with link partners, who can help you find high-traffic terms to develop the list of search results. Additionally, you can download SEO software to help you achieve search engine optimization, which would bring people to your website.

Other than improving search results, you can benefit by adding these SEOs on blogs or reviews where your potential customers might be active. When highlighted by your website’s hyperlink, they will likely click on these words and visit your website. You can approach non-competitor websites to feature your articles or add some of your content on their blog sites. This way, even if your website doesn’t make it to top searches, they could help by becoming a channel between you and your web traffic.

5. PPC Advertisement

Pay per click is a type of internet marketing that has proven helpful in today’s date. Advertisers have to pay a certain fee every time their ad appears on someone’s screen, and they click on it. It increases visits to your site, and if it’s interesting enough for the visitor, they are likely to stay and further surf on your website. You can use PPC in search engine advertisements, especially Google Ads, as they allow your company’s name to appear in the search result when someone looks up a related brand. To succeed in this type of marketing, you need thorough research and digging to get to the right keywords. Google charges you less if your content and website are more relatable to the searches, and hence, it is necessary to choose the exact and most relevant keywords.

Conclusion

Research is bringing up excellent marketing opportunities for all types of businesses every day. Due to the high demand for differentiation, marketers are working on their analytical skills to develop out-of-the-box ideas. Luckily, AI and automation prove to be exceptionally useful at taking over manual jobs for human capital to spend more time critically thinking and evaluating the best decisions for their business firms.

5 Convincing Benefits of Sustainable Business Practices

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StrategyDriven Entrepreneurship Article |Sustainable Business|5 Convincing Benefits of Sustainable Business PracticesThe concept of sustainability in business practices has rapidly gained importance over the years. There is growing awareness about crucial issues like global warming and the overuse of depleting resources among the masses. Consequently, people are actively looking for alternative products and services that suffice their needs with minimum negative consequences to the environment.

Plenty of proactive companies are shifting and adjusting their operations to incorporate sustainable practices. In today’s ever-changing and dynamic world, businesses no longer have the option of taking sustainability practices lightly if they seek to survive in the market.

So, what exactly is sustainability when it comes to a business? It refers to devising practices and strategies that help make the world better for this generation and the next generations. Nonetheless, it is not only limited to environmental changes that are taking place. By definition, sustainability comprises three significant implications; environmental, social, and economic. Therefore, a sustainable business focuses on its financial gains alongside its impact on the world, particularly the environment and society. Companies have plenty of opportunities to ‘go green’ such as reducing wastage and pollution, using renewable energy and biodegradable materials, community volunteering, and more.

Now, let’s determine five advantages you can gain by making your business practices more sustainable.

Improved operations and lower expenses

Sustainable business practices pave the way for a company’s longevity and survival in the market. A notable benefit gained from adopting techniques such as green manufacturing is cost-effectiveness.

For instance, simple recyclable material for packaging helps reduce costs significantly rather than spending tons on harmful packaging materials. The use of renewable energy alternatives is another prime example of cutting down expenses. However, deploying renewable energy and evaluating its costs and benefits can prove challenging. Fortunately, with the help of demand management, you can track your energy requirements and capacity and control costs. Smart energy utilization will enable your business to curb inflating energy costs and achieve operational efficiency.

Enhanced corporate social responsibility

The cruciality of corporate social responsibility cannot be stressed enough in today’s world. Modern-age consumers favor businesses that promote social and ethical values and support the marginalized. It instills the consumers with a sense of affiliation or positive associations with the company, boosting the brand image and customer loyalty. Therefore, it is wise to work towards a social cause that the target market strongly believes in to forge better customer relationships.

According to a recent article, a growing majority of consumers expect businesses to promote initiatives that benefit and support the people, planet, and plants. It’s known as the triple bottom line approach. The latest study by Accenture highlights the rise in purpose-led brands, serving as an indication of consumers engaging with brands that have a socially responsible image. A perfect example would be Google. It occupies the top ranking on RI’s CSR score, majorly due to high energy conservation at their data center and more than $1 billion in investments in renewable energy.

Better relationship with employees

Employees, like the consumers, also want to be part of a company that strives towards the greater good. A business that practices sustainability needs to take the interest of the employees into account. It is especially true when a company is attracting new talent, particularly the younger workforce, as they are more aware and passionate about social causes.

According to a survey, 45% of employees find a company more attractive if it incorporates sustainable business practices. Retaining a valued workforce is thus also less of a hassle if the company has a positive image in the market. Patagonia serves as a good example. The company persuades and empowers its employees to participate in the green programs and become part of the change. As a result, the company experiences only 4% employee turnover.

Rising demand for sustainable goods

The latest WWF research indicates an astonishing 71% increase in the consumers searching for sustainable and green products. The segment, which used to be a niche a few years ago, is turning out to be a lucrative opportunity for market expansion. With rising awareness about social and environmental problems, consumers are actively looking for environment-friendly products. Whether in fashion, beauty, food, beverage, pharmaceutical, or other industries.

Many international fashion brands such as Levi’s have identified that their industry is one of the most prominent contributors to landfill wastage. Thus, they are working towards making their apparel and accessories more sustainable. It helps the company in attracting a wider audience of customers and ultimately increasing its sales revenue. Another major cause of pollution, the pharmaceutical industry, has also invested more towards R&D in making their operations less environmentally damaging.

A survey by Nielsen suggests that this segment of consumers looking for sustainable goods is likely to rise to a value of $150 billion in 2021. Therefore, companies need to be swift in responding to this rising new market by providing them with precisely what they seek and reap the benefits in return.

Increased Profits and Investments

The above advantages indicating improved revenues and lower expenses suggest a substantial increase in businesses’ net profits, their prime objective. Undeniably, it would turn out to be a favorable outcome for the stakeholders of the company. It can also provide resources for more research and development for implementing better sustainable business practices in the future.

Rising profits signal current and potential investors to invest more in the company. Coupled with the fact that the business has long-term plans for sustainability is an added plus as far as investment is concerned. The concept of socially responsible investments has gained immense popularity. Thus, more investors want to put their money into projects or companies with a broader positive impact and higher financial gains.

Conclusion

The future is undoubtedly green. With the rising awareness of consumers, employees, and investors regarding social and environmental concerns, the market dynamics have changed substantially. With shifting trends, a business needs to be proactive enough to take advantage of any opportunity that presents itself and mitigate any potential threats.
Sustainable and green practices are, therefore, both an opportunity and a threat to a company. Businesses that do not recognize this opportunity today might be wiped out of the market soon by the competitors. Along with focusing on conventional business strategies and practices to stay relevant, a business needs to invest in sustainable practices for its long-term survival.

Why a Business Coach Is Every Entrepreneur’s Best Friend

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StrategyDriven Entrepreneurship Article |Business Coach|Why a Business Coach Is Every Entrepreneur’s Best FriendThere are certainly a lot of attractive selling points to starting your own business, including increased freedom, personal fulfillment, and an escape from the traditional nine to five career. However, venturing out on your own also carries its fair share of risk. As a result, there are a few key things you need to know before you start a business. Sometimes, getting all of this information can be tricky and time-consuming. You may find yourself bouncing between websites, reading multiple business books, or attending multiple conferences.

Luckily, there’s a simpler way to gather all the knowledge you need: hiring a business coach. Business coaches help entrepreneurs and business owners clarify the vision of their companies. They aid in setting goals and creating strategies for reaching these objectives. Hiring a business coach is an excellent way to streamline your knowledge acquisition process, among other key benefits. A business coach is every entrepreneur’s best friend when they are preparing to start their business. Here’s why you need to hire a business coach today.

Increased Accountability

When you’re in the early stages of your entrepreneurial journey, it can be tough to hold yourself accountable. Since it’s just you, you might be a little too lenient with yourself if you don’t get certain things done on time.

When you pay to work with a business coach, you want to ensure you get your money’s worth. You also don’t want to feel guilty when your business coach checks in on your progress only to find you haven’t implemented any of the strategies you decided on together. In these two ways, a business coach can be an outstanding accountability tool.

Impartial Third-Party

When you’ve dedicated so much time, effort, and potentially money to your business idea, your perspective can get a little blurred. Similarly, because your business proposal is your passion personified, you’re likely going to be a bit biased and view it favorably – even if there are areas for improvement.

A business coach, on the other hand, is a completely neutral, impartial party. They can take an honest and critical look at your venture and complete a type of SWOT analysis, identifying its strengths, weaknesses, opportunities, and threats. They can then use their unique position to provide some constructive feedback on how you can strengthen your business idea.

Helping You Stay On the Right Track

Building a business from the ground up is a huge challenge. You need all the guidance and resources you can get to help you steer the path and stay on the right track. A business coach can provide exactly that.

While it’s easy to get distracted or overwhelmed by entrepreneurial opportunities, a business coach can help you stay focused and streamlined in your approach. They can consistently remind you of your company’s vision, its mission, its goals, and its strategies for achieving them. With these helpful reminders, staying on track will be easier than ever.

The future of your business is now. With the help of a seasoned business coach, you can get one step closer to making your business vision a reality. Reclaim control over your future by hiring an experienced business coach to back you and guide you through every step of your entrepreneurial journey.

Essential Tips For First Time Business Owners

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StrategyDriven Entrepreneurship Article | Essential Tips For First Time Business OwnersRunning a successful business can be one of the most rewarding endeavors an individual can pursue, both financially but also due to the satisfaction it can bring. With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before.

Many exciting and budding entrepreneurs see their first-time businesses have to fold year after year, all because they may not have been prepared in some way and, due to that, mismanaged the business. If you find yourself in charge of a business for the first time, here are a few vital tips to ensure that you can excel in the role and grow your business too.

Get An Education

One of the best ways to ensure that you’re prepared for all the different responsibilities involved with running a business is to get an education and understanding of everything you’re expected to do. One of the best ways to do this is through a business degree, as this will give you solid foundations in all departments, such as business analytics, finances, team management, and more.

However, this option might not suit everyone, especially those who have too many responsibilities that they can’t give up to get an education. If that’s the case, the next best thing is to learn as much as you can through online learning and tutorials (LinkedIn Learning and Skillshare is fantastic for this). You can also attend seminars, both in-person and online, and read books from industry experts.


Make Sure Your Business Is Efficient

Time means money within business. This means that if you can perform tasks quickly at a good standard, your business will serve more customers and generate more income. One of the best ways to ensure that your business is prepared and efficient is to invest in automation software. With this type of software, you’ll be able to perform certain tasks quickly, giving you more time to work on other things. Automation software can help with financial management, organize calendars, and so much more. Click here to find out some of the best business software you need.

However, with this emphasis on software and digital solutions, you need to make sure that your IT and computer hardware is up to scratch. Furthermore, as you will be utilizing digital platforms, you need to ensure that you are protected and that your hardware and software are well maintained. This can be hard for a new business to do in-house, which is why it’s a good idea to invest in the small business IT support London companies like Computer Being offer.

Listen From Others

It can be easy, as a new business owner, to dismiss the naysayers and doubters. However, it’s actually a good idea to listen to these concerns if they’re coming from people more experienced than yourself. Understanding why people might not support your business proposal can help you tackle the problem head-on and ensure that your business starts with a more solid foundation.

Furthermore, when you hire your first team members, be sure to listen to them, including their advice, concerns, and ideas. These people will likely grow with you and the business, so it’s a good idea to get their insight, as it can be helpful. There’s nothing wrong with being confident in your abilities. However, you should never dismiss and ignore valid criticism and concerns.

With these tips, you should be more comfortable with the prospect of owning a business and should be in a better position to be successful within it. However, these tips are not the be-all and end-all, and it’s a good habit to continue learning and developing as a business leader, as this will drive you forward and be more successful.

The Future Of Your Business Is Now

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StrategyDriven Entrepreneurship Article | The Future Of Your Business Is Now

One of the hardest things any business owner is faced with is the task of keeping their business up to date with all the latest technologies. This doesn’t mean you need to have office chairs that have in-built keyboards and fridges integrated into the armrests or anything. But it does mean you need to be abreast of what technology will help your business boom. It may be that your business isn’t interested in having the latest tablet that has all the design features a graphic artist could possibly want because you own a bakery, or an old school sweetie shop. But there is still software that will make your life easier, and your customer’s experience better.

As such, we have compiled a list of tech that will bring your company up to speed with what is on offer. We will bring your business into the 21st Century.

Accepting Payment

Cash is pretty much a thing of the past. Barely anyone carries cash anymore and certainly not Millenials. It’s all about the card these days. Everyone puts everything on cards. May be it is to do with ease, maybe they don’t see it as departing with cash in the same way handing over notes. Whatever the case, your business needs a credit card reader. In addition to this, it’s all about contactless payments too. The tap and go. The ease of it all. Something that has seen a rise in payments through people smartphones.

Slick Websites

No business can hope to succeed without a slick website. A website is the first impression people will get from your business, whatever that is, because once they hear your name that’s the first thing they’ll do. They’ll check out your website. They may even just stumble across it. As such, you need something that is going to be representative of your brand and provide them with all the information they could possibly want from you. It doesn’t matter if you are a plumber, copywriter, IT support company or into digital learning; a website is your best chance at being found and hired.

Blogging

A website is good, but without a decent SEO strategy you may not get discovered. That’s where blogging comes in. Blogging is the most effective way of improving your hopes of getting found on search engines. The best way to do this is to add links to your other blog posts as well as external sources, while always considering what keywords search engines may pick up on. Another great tactic is to link your blog to your social media pages as well, so that every time you post, your social media gets updated too. This will also improve your chances of being shared online, thus bringing in more viewers. The most epic thing that could happen on this front is for something of yours to go viral. How incredible would it be to wake up one day and see that 100,000 people ha liked a blog post that links back to your website and thus your business. Amazing.