Making A Blog Your Business

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StrategyDriven Entrepreneurship Article
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Starting a business has never been easier and harder at the same time than in 2017. You see, the resources you need to start a company are available at the click of a button. Take a blog as an example. By signing up to WordPress and playing with the themes, it is possible to go live within half an hour. However, the hard part comes when you try to turn blogging into a business. Because the industry is saturated, it is almost impossible to stand out from the crowd and become a market leader. Well, it is until now. Here are the tips that will help you turn blogging into a viable business model.

Go Narrow

Going narrow has nothing to do with the shape of the blog. It does, however, have a lot to do with the content. Thanks to all of the sites on the web, there is an originality issue because the content overlaps. It is your duty, then, to try and be unique as possible when you come up with an idea for a post. Although it sounds easy on paper, it is devilishly hard when push comes to shove, which is why the content should be as narrow as possible. Why? It’s because the more specific it is, the more chance you have of being an expert. Also, there should be fewer articles online about fly fishing in Africa.

Don’t Put All Your Eggs In One Revenue Basket

Of the success stories you hear, most of them revolve around wealthy advertisers that funded the site. So, because it’s human nature, bloggers attempt to replicate this model to make money. It is worth noting that money for advertising is a viable option, but it isn’t the only one. To make blogging a successful business, there needs to be a variety of revenue options. For instance, don’t be afraid to sell products and services through the site. This tactic gives the customers the opportunity to spend money instead of only converting via a signup form. And don’t worry because it isn’t tacky as long as you don’t shamelessly promote at every opportunity.

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Choose A Good Host

There is a reason people want to know who the best WordPress hosting company is, and it’s because a host can make or break the business. Although you are the one in charge, they have the power to limit your ability to do business. It might not happen on purpose, but it happens all the same. Think about the cost, to begin with. A host might want a lot of money to play the hostess with the mostess, and you might not have the cash. Then there are the issues of security and support. A bad host could leave you open to attack if they don’t take online safety seriously, while some are not available to fix issues. Before you sign on the dotted line, you need a host that will cover all of the bases you find important.

Build A Community

Have you ever wondered why social media platforms are effective? If you haven’t, the answer is simple: they are a small community. Yes, people can talk to their favorite celebrities, but that is a bonus. The reason most people sign up for Twitter and Facebook is to interact with other users and check out shareable content. And, it is a business model you should try to replicate. If people can come to the blog and mingle digitally as well as consume content, they will have a reason to return. Not only is it as an excuse, but it is also a compulsion because people get addicted to interactive features.

Play The Long Game

One sure-fire way for a blogging business to fail is to expect too much too soon. Why? Well, it’s because the mentality forces you to make decisions that are bad for the business. The obvious example is changing the model after a couple of weeks. After six months or a year, there is an argument to re-evaluate your strategy to improve and expand. However, that isn’t the case after a short time as you need to give the blog time to grow organically. The most lucrative bloggers in the blogging industry make money now, yet that wasn’t the case in the first place. In fact, it can take up to 18 months to make enough to live off and be comfortable. If that is too long, then blogging isn’t the business for you.

As you can see, it is possible to make money from blogging, but you have to be ready to work hard and make savvy decisions.

8 Things Freelancers Need To Think About Before Something Critical Happens

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Being a freelancer has some incredible perks, but it can also be tough at times. You don’t always know if you’re going to get paid, and what exactly are you supposed to do if you fall ill and can’t work? Here are 8 things freelancers need to think about before something critical happens!

Getting Insurance

Getting insurance is possibly one of the smartest things that a freelancer can do. Insurance can help to cover you when you’re ill, even in the hospital, and you won’t be left in the lurch so badly if you can’t work. It’s a small expense to pay each month for long-term peace of mind!

Knowing Your Worth

Knowing your worth is crucial as a freelancer. Have you ever considered that you could be undervaluing yourself? Many freelancers make the mistake of offering really cheap rates to get clients, but this could be a huge mistakes. Your clients will want quality, rather than to save money. They want to make sure they get the most out of their money, so rather than trying to do the cheapest price, figure out your worth and make sure they get the best value for money. If they give you $3000 to design their new business website, make sure you design the best business website for that price imaginable.

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Finding Somewhere Suitable To Work

Finding somewhere suitable to work is imperative as a freelancer. Working from home is relatively cheap, but it can come with many issues. You can experience interruptions, find distractions, and find it difficult to separate work and home life. It could be better to lease an office – there are sites out there that make leasing offices easy for you. You need to consider what’s more important; getting things done in a healthy environment, or working in your pyjamas?

Keeping Accurate Records

Keeping accurate records is something every freelancer must do to avoid getting into trouble with the government. You must make sure you accurately record what you earn, what your business expenses are, and every other relevant piece of information that impacts your business. When it comes to filing your tax returns, you’ll need this information, and you’ll wish you had it if you ever get audited!

Building A Wonderful Reputation

You get a wonderful reputation by consistently producing quality work, pure and simple. You must do your best for your clients again and again, and this will help you in terms of recommendations and things like that. If you cut corners, chances are, your reputation will be mediocre at best.

Developing A ‘Paid Up Front’ Policy

A paid up front policy can be a little scary to reel out, but it makes sense when you have unpaid invoices to worry about. You should ask for a deposit at least from new clients or those who haven’t been to you in a while. This not only ensures you get your money, it shows you that a client is serious about the work.

Turning Clients Down

Turning clients down is sometimes something you have to do if you’re going to be true to yourself. You must be honest about limitations if a client asks you to do something you’re not comfortable or confident with. Clients are not as scary as they seem, and will respect you for being honest. You could even offer to refer them to somebody else who can do the thing you can’t. Who knows, the client might hire you anyway!

Knowing When To Take A Break

It’s too easy to exhaust yourself mentally and physically when you’re a freelancer. You must set boundaries for yourself and only break them in exceptional cases if you’re going to produce the best work and have a great work/life balance. You should take at least one day off and do not work on that day. Everybody needs some down time and a day off! During your work days, make sure you get up from the computer, stretch, meditate, go for a walk, or do something else to give you a break from the screen. It can be tempting to sit there and plug away to get things done as quickly as possible, but sitting in front of a screen for 10 hours without even having eaten lunch isn’t healthy at all. Never feel bad for taking a break!

If you’re a freelancer, make sure you make a note of these things today. The sooner you take them on board and implement them, the more your quality of life should improve and the safer your business will be!

Ask Yourself These Questions Before Starting a Business

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There are few things more thrilling or satisfying than developing a good idea. Buoyed with a sense of self-pride and elation, it can be easy to become swept away in dreams and possibilities. The reality, however, is that it takes more than a good idea to turn a profit. Here are the five questions that you should ask yourself before you take the plunge.

Is there demand?

The difference between a good idea and a phenomenally fantastic idea is whether or not it results in the provision of services or products that are in high demand. It is the difference between struggling along and making it big. Take the time to really research your market and decide what level of demand there is. This doesn’t have to involve weeks of investigatory work; you may find that finding an area with high demand for a product doesn’t take all that long at all.

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Are you passionate?

Follow your heart; do something you are really passionate about. This may sound like trite or wishy-washy advice because you’ve heard it so many times before, but the fact is that you’re more likely to succeed if you’re passionate about what you’re doing. When we enjoy doing something and really believe in an idea, it naturally becomes easier to dedicate the required time and effort. This is crucial when the times are tough and reaching a profit is years away; it simply has to be about more than just the money.

Can you deal with the possibility of failure?

Being an entrepreneur means being a gambler; there is no way around this. There are certainly ways of mitigating risk, like working with business insurance providers such as Kingsbridge, but this won’t negate all risk. It’s why only certain individuals take the leap of faith required for funding, building and maintaining a business. With so much at stake, are you comfortable with taking a risk? Does the idea of failure scare or challenge you?

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Can you stand out?

Competition is a real threat for all potential businesses. Even if your business idea is unique, chances are that after some time, new competitors will copy your business model and enter the fold. So how will you set your business apart? What defining features will make it memorable and distinct? There are a lot of businesses out there who may not make the most unique products in their field, but their way of producing their products (perhaps a greener approach to production) and marketing themselves makes them stand out among similar brands.

Do you have the skills?

Self-belief is one of the most powerful assets you can have, transforming doubts and obstacles in to opportunities for self-improvement and personal growth. Before you start a business, you have to identify any fears or misgivings and eliminate them. Trust that you have the skillset that will allow your business to flourish and survive. Confidence attracts others and breeds credibility.

How did you go? Are you still feeling positive about starting your own business? What other vital questions do you think should be asked?

Ways to Improve Your Website’s Navigation

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There’s no point taking the time to create a website for your business if you don’t also take the time to ensure that the site is easy for your visitors to find their way around.

Good web design answers the important questions about your business and what it’s about, and that means that your website’s navigation needs to be spot on if you’re going to convince visitors to become customers. Unfortunately, so many businesses, of all shapes and sizes, get it wrong.

Here are some simple things you can do to improve the navigation of your website and make it a whole lot easier for visitors to access the information they require, make purchases, and get in touch:

Plan, Plan, Plan

Before you even think about working on your company website, sit down and plan its content and navigation. Create a flowchart that shows the direction you want visitors to take through your website and the main areas that you’d like to draw their attention to. Pay particular attention to your website’s main navigation and the categories you want to include.

Check Out the Competition

It makes sense to see what the competition is doing if you want to get your website’s navigation right. Make a list of the 20 biggest competitors you have and make a point of going through their website like a customer. This should give you some valuable insights into good and bad navigation, which h you can then use to make your website one of the best in your niche.

Pare it Down

Ideally, if you want to make your website as simple and informative as possible, paring down the number of navigation options on offer is a good idea. The fewer options there are, the less cluttered the site will feel and the easier it will be for visitors to find exactly what they want.

Keep it Clean

Keeping your website as free of animations, auto playing videos, and sizeable images will ensure that your website loads more quickly. It will also keep distractions to a minimum so that the focus of your customers is on your content, products and services. There is nothing worse than a slow loading website to make things difficult and send potential customers away, so avoid temptation and leave those unnecessary elements out.

Make it Static

Your website’s navigation menu should stay in the same place from page to page. It shouldn’t be at the top of the homepage and the side on the about me section.

Text-Based Links

You might think that image-based links look more interesting, but they’re also more difficult for some users to find, and they don’t work as well when it comes to search engine optimization and boosting your website’s position on Google.

Use Basic Language

A lot of companies are tempted to use flowery technical language because they think it makes them look more professional, and this might well be the case, but it also makes it more confusing for their users. So, at least when it comes to menu headings and page titles keep things short and simple.

Be Very Specific

Instead of making your navigation labels general, like saying ‘services’ make them more specific like ‘divorce’ and ‘criminal law’ This will ensure your visitors find exactly what they want quickly and give you another handy SEO boost.

Avoid Drop Down Menus

If you really want to include drop down menus on your website, go ahead and do so, but be aware that a lot of users find them annoying because they can start to move around, and thus cause people to click the wrong link, and get in the way. They’re also a lot more difficult for the likes of Google to crawl, which means your website might not be as easy to find in the first place.

Include a Search Box

Including a search box right at the top of your website is a great way to help your visitors out. If despite your best efforts, they still find your website tougher to navigate than they would like, they can simply type that they’re looking for into the box and a list of options will appear.

Excellent website navigation, which enables visitors to move through your website quickly and without issue is a proven way of increasing conversion rate and boosting your website’s performance. It is vital that you take the above steps, and any others that you can think of to ensure that this is a reality for your website.

Good Luck!

Strategize Your Work Environment And Ensure That It’s Working For You

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Interior Design And Layout

If your organization has a dark, dull, and gloomy appearance; it will affect the atmosphere and the mood and motivation of your team. Therefore, you’ll need to put together a plan of action regarding your offices or workspace, and how you’re going to design and decorate them. Natural light is the best way to boost moods and will impact the momentum and productivity of your staff; so let as much window light into the space as possible. You can learn more about the psychology of light and how it affects productivity here and gain some inspiration.Take down tired looking vertical and roller blinds and step out of the 80s and 90s to expose the light and any sun that may creep through. Your staff will appreciate the lift in the mood and feel of the office environment which will push them to work harder.

Keep paint colors as fresh and light as possible; it will help to enhance the natural light you’ve encouraged into the space and help to keep busy brains focused and clear-thinking. Don’t over clutter an environment with too much on the walls; motivational artwork, quotes, and targets are a great idea. However, an overly-crowded wall space will affect the clarity and thought processes of workers.

The layout of the desks, chairs, equipment, and other office furniture should allow the room to feel open and filled with air. Cramped and claustrophobic office environments, from furniture that’s too close together, will only stunt the abilities of your organization and your staff’s willingness to work hard. If a person wants to leave their desk the whole day due to feeling uncomfortable and squashed; their focus will not be on the task at hand, which will slow down your productivity and any results that you need. You don’t need to create a totally open-plan environment for your team; but bear in mind the size of surfaces, people’s storage solutions, and gauge the mood of the space before making any changes.

Exterior Maintenance And Refurbs

Alongside the interior space where your team keep your organization in full swing; your exterior will have a major role to play in the comfort, happiness, and productivity of anyone that walks through your doors. If buildings are left shabby, damaged, and unkempt, they can begin to cause damage to the inside of the property. Ensuring that your building is weatherproof will help to protect it from the element and any damage in the long run. Therefore, it’s worth seeking the help of commercial builders and industrial roofing contractors who will make sure the property is watertight and windproof; preventing damp, structural damage, and interior mold from affecting the smooth running of your business.

Maintaining the outside of the building will also help to improve its aesthetic appeal as people enter and leave the space. First impressions are crucial in the successful running of an organization, so make sure that as any potential clients enter your doors, they see quality and begin to grow confident in your business. Your team will also get a boost if they’re walking into a space they feel proud of; your organization needs to show that it cares about the details, so a tired looking exterior will never be good for business.

Make sure that you hire a commercial service to clean your windows regularly so that the light can continue to penetrate the inside space and the outside of your building will feel clean and tidy. Little touches, like your branding on new signage and hardy plants at the entrance, will also make a difference to the appeal of the building’s exterior. Make your company’s building a space that’s inviting and people will want to enter; invest in professional services where needed and carry out regular checks on the appearance so that you can fix what’s been changed as soon as possible.

Accessibility And Utilization

You will want your staff, customers, and clients to be able to reach the entrance of your building with ease so that nobody feels frustrated before the working day has even begun. Therefore, you’ll need to ensure that all of your paving, parking, and pathways remain tidy, clean, and safe. Make sure that outside surfaces are as flat and smooth as possible, and replace any wobbly slabs, stone, or brickwork. It will affect the aesthetics of your building as mentioned before, and will also ensure that everyone walks through your doors content and they won’t feel disheveled. You don’t want to risk a lawsuit either; you’ll be the one liable for accidents caused by potholes, broken walls and pathways, and badly maintained pathways, so invest wisely before you end up paying out.

Facilities, like bins and any parking meters and dividers, not only need to be provided but also need to be kept an eye on. If your exterior bins are overflowing, it can cause a health hazard and will upset visitors to your organization, so make sure they are emptied regularly. If you do have onsite parking with a meter; ensure that it works properly, so as not to frustrate and add stress to anybody’s day. If there are any problems; call the relevant help immediately and deal with the issue. Make sure that the maintenance and safety of the access and parking areas of your building are a priority; once these are up to a high standard, you can begin to think about the decorative aspects of the exterior space.