Recommended Resource – Judgment Calls


Judgment Calls: Twelve Stories of Big Decisions and the Teams That Got Them Right

by Thomas H. Davenport and Brook Manville

About the Reference

Judgment Calls by Thomas H. Davenport and Brook Manville examines twelve mission critical decisions made by public and private organizations for the key aspects of the decision process employed and analytical approaches used. Through this exploration, Thomas and Brook discuss organizational factors influencing successful decision-making including:

  • Participative Problem-Solving Processes
  • Technology and Analytics
  • Power and Culture
  • Leaders Setting the Right Context

They assert that effective employment of these factors enhances organizational judgment and therefore its decision-making capability. The twelve detailed examples within their book serve as a roadmap for those seeking to further develop their organization’s decision-making ability.

Benefits of Using this Reference

StrategyDriven Contributors believe in the inherent value of reading books, such as Judgment Calls, that provide deep insights to the decision-making processes of respected organizations during critical situations. Thomas and Brook obviously had access to the senior leaders at each organization profiled; enabling them to garner the though processes and reasoning behind the decisions being made.

Valuable as it may be, we believe there are flaws in Thomas and Brook’s approach to ascertaining the key factors behind successful decisions. Most prevalent among these flaws is an apparent assumption that successful outcomes were the result of a sound decision-making approach and the correction of the organization’s past decision-making shortfalls; not the result, in part or whole, of good fortune or luck. (Note that Thomas and Brook did examine some failed decisions of examined organizations, however, we found those reviews to be incomplete when compared with StrategyDriven‘s analysis.) We would have liked to have seen additional testing whereby the processes leading to successful decisions were tested against decision-making shortcomings observed in other organizations. In our experience, organizations may experience a series of successful decision outcomes because circumstances that would otherwise challenge their area of vulnerability are not manifest. When such a circumstance does arise, the organization’s decision process fails to recognize or appropriately deal with it leading to an adverse outcome.

StrategyDriven Contributors have studied high-risk decisions – both the successes and the failures – made by organizations such as NASA and nuclear utilities around the world; identifying principles and practices to be embraced and those to be avoided. Indeed, one of our contributors co-authored the standards by which the U.S. nuclear industry processes its high-risk decisions. While we agree with the four organizational factors associated with successful decision-making as outlined in Judgment Calls, we believe there are many others demanding close attention in order to consistently achieve desired outcomes. Our insights to high-risk decision management can be found in StrategyDriven’s Decision-Making topic area.

While we believe the approach taken to draw the conclusions contained within Judgment Calls to be flaw, the book offers otherwise inaccessible insight into the decision-making processes of respected organizations making it a StrategyDriven recommended read.

Recommended Resource – Advocacy

Advocacy: Championing Ideas and Influencing Others
by John Daly

About the Reference

Advocacy by John Daly provides actionable methods to effectively market ideas such that they are acted upon by the organization. Too often, worthwhile initiatives are pushed aside because they do not receive the critical level of support needed to move forward – merit and positive cost-benefit alone are not typically enough to ‘sell’ an idea. Rather, reputation, relationships, timing, and persuasive messaging is needed to garner the attention and buy-in necessary to gain action on one’s proposals.

In Advocacy, John reveals a step-by-step framework of activities to build the critical mass intangibles needed to drive organizational action. These immediately implementable actions are supported by highly illustrative examples and tools/templates – everything needed to create and execute a plan to get action on one’s next proposal.

Benefits of Using this Reference

StrategyDriven Contributors like Advocacy because of its immediately implementable methods for effectively dealing with the organizational politics common to all businesses. While meritorious competition between initiatives tends to best serve the organization, reality dictates that politics, power struggles, and positioning often hinder the progression of top ideas in favor of less deserving ones. Thus, Advocacy provides the crucial real-world tools every leader should practice when putting forward proposals; thereby ensuring more equitable treatment of the body of ideas being considered.

If we had one criticism of Advocacy it would be that John’s examples are a bit too numerous and a bit too long. While we believe the illustrations could be more concise, it is usually better to have too much than too little detail and the extra here is not a significant distraction.

Effectively dealing with office politics, power struggles, and positioning is a matter of life in today’s business world. Advocacy‘s positive promotional methods provide a comprehensive, actionable way of dealing with these influencers with the goal of benefiting the organization; making it a StrategyDriven recommended read.

Recommended Resource – What I Didn’t Learn in Business School

What I Didn’t Learn in Business School: How Strategy Works in the Real World
by Jay B. Barney and Trish Gorman Clifford

About the Reference

What I Didn’t Learn in Business School: How Strategy Works in the Real World by Jay Barney and Trish Gorman Clifford reveals the shortfalls of the principles learned in the idealistic academic environment when applied directly to the messy, unpredictable and politically charged business world. Through a storied approach, Jay and Trish reveal the inadequacies of modeling to fully predict business outcomes and the challenge of creating alignment among leaders with differing points of view and personal agendas. They go on to illustrate the power of moving leaders past the limits of these barriers and their own collective experience to gain significant marketplace advantages and organizational prosperity.

Benefits of Using this Reference

StrategyDriven Contributors like What I Didn’t Learn in Business School because it so clearly illustrates the premise for our website, namely, that while highly beneficial, academic principles must be adapted from the ideal environment of the classroom to the unpredictable environment of the shop floor in order to provide real value to any organization. Furthermore, no single model or performance measure can adequately portray a given situation in such a way that a definitive decision can be made. Rather, multiple models and measures should be employed to create a complete picture of performance from differing perspectives to enable robust decision-making.

Its well supported, fully illustrated assertion that strong business performance is achieved through the application of sound academic principles tempered by real-world business experience makes What I Didn’t Learn in Business School a StrategyDriven recommended read.

Decision-Making Best Practice 14 – Balanced Use of Knowledge and Experience

StrategyDriven Decision Making ArticleIt’s the age old question of which is more valuable, knowledge or experience. Those arguing for experience rightfully suggest that ‘the numbers’ can be deceiving and that the nuances of a given circumstance – unaccounted for by broadly applicable models and high-level, quantitative facts – often dictate the best course of action. Those favoring knowledge would argue that no two situations are exactly alike and that the underlying nuanced conditions providing success in the past likely went unrecognized and represent the very differences that will cause an experienced-based decision to go awry. The question is, Who is right? – those favoring knowledge or those favoring experience? Our answer is neither and both. We believe the best decisions are made using a well-proportioned blend of both knowledge and experience.


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Decision-Making Best Practice 13 – Document the Decision-Making Process

StrategyDriven Decision Making Article | Decision Making ProcessEvery decision made represents a risk to the organization; some large, others small; some immediate, others latent; some positive, others adverse. Regardless of the impact, it is desirable to have each decision bring optimal benefit to the organization. Achieving these frequent, repeatable, and positive results requires a mechanism to drive consistency in decision-making; consistency that is only achieved through established procedures on which decision-makers are trained and against which performance is evaluated and acceptable behaviors reinforced.


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