Find Out if Your Message Attracts or Detracts

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You are broadcasting messages every day, both verbal and non-verbal, and they tell others what you and your company think of yourself and the world. If you are not aware of the messages you are sending, others are and one’s perception has impact on your strategy’s bottom line.

Your company culture is vital to attracting, retaining, developing and advancing talent. So how do you discover what it is you are “saying?” A little self-examination should start with knowing what your beliefs, attitudes and biases are about yourself and others.

This quiz will help you explore behaviors based on what you believe (consciously or unconsciously), how you show up and recognize some views and behaviors that hamper success. Select the most correct answer for you.

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About the Author

Rosalie ChamberlainRosalie Chamberlain is the author of Conscious Leadership in the Workplace: A Guidebook to Making a Difference One Person at a Time and the owner of Denver, CO-based Rosalie Chamberlain Consulting & Coaching. A thirty-five year organizational culture and eighteen year coaching veteran, she specializes in maximizing talent and productivity within organizations.

Corporate Cultures – Survey Analysis Approach

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StrategyDriven Corporate Cultures ArticleInterpretation of cultural surveys requires application of strong statistical analysis methods and knowledge-based results aggregation. Drawing overall conclusions can be counterintuitive; requiring a fundamental understanding of how surveys extract data about the collective nature of an organization’s culture and how to interpret that data in light of the collective nature of the organization’s culture.

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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

CEOs Reveal The Top 3 Strategies For Women To Excel As Leaders

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If you knew you could improve your company’s revenue with one single strategy, would you do it? If you heard there was a way to enhance your business profits, would you want to know what it is?

The New AdvantageMost leaders would likely answer “yes.” Yet every day in corporate America, business leaders neglect to take the steps that would give them a competitive edge.

One of the quickest ways, and in many ways the easiest to implement, is to balance their teams by including more women in positions of leadership. For the teams that find that balance, these are three common results they can expect:

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About the Authors

Howard J. Morgan and Joelle K. Jay, PhD, of the Leadership Research Institute (LRI) are co-authors of The New Advantage: How Women in Leadership Can Create Win-Wins for Their Companies and Themselves (Praeger / 2016). LRI is a global consulting firm specializing in leadership and organizational development. Morgan has worked with over 1,000 CEO and executive team members of the world’s largest organizations on improving corporate and executive performance. Jay is an executive coach and keynote speaker, and specializes in the advancement of executive women. For more information please visit www.TheNewAdvantageBook.com.

Take Your Values And Make Them Your Cause

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Most companies have corporate values that they hope embody their company, their employees, and the way they wish to be viewed by the public. Unfortunately, many organizations’ values statements are pages long. Too dense to be remembered and too complex to be ingrained in the company culture. Ours were.

We’ve learned there is power in simplicity, and that is why we at National Life Group have shifted our focus to three simple, authentic values: Do good. Be good. Make good. Just six words, but we’ve been able to translate them to a cause and a mission that drives everything we do. You and your company can do the same.

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About the Author

Mehran AssadiMehran Assadi serves as president and chief executive officer of National Life Group. Since taking that role in 2009, he has led major growth in sales of National Life’s life and annuity products and worked to build a culture of collaboration, engagement and empowerment among employees. Mehran and National Life Group were highly featured in the recently published book CAUSE! A Business Strategy for Standing Out in a Sea of Sameness, by Drs. Jackie and Kevin Freiberg, about the power of creating cause-related companies.

National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

References

1. American Enthusiasm to Shop with a Conscience at Record-High, but Doubts About Corporate Impact Persist, Cause Marketing Forum, October 2013. http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6430205&ct=13344211&notoc=1
2. Culture of Purpose, Deloitte, 2014. http://www2.deloitte.com/content/dam/Deloitte/us/Documents/about-deloitte/us-leadership-2014-core-beliefs-culture-survey-040414.pdf
3. 2014 Edelman Trust Barometer Executive Summary, Edelman, 2014. http://www.scribd.com/doc/200429962/2014-Edelman-Trust-Barometer#fullscreen

Products and Services that Address Deep Rooted Social Problems

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Perhaps you’ve read the game-shifting books The Fortune at the Bottom of the Pyramid, by C.K. Prahalad or The Business Solution to Poverty by Paul Polak and Mal Warwick. They prove that the most economically disadvantaged people on the planet create a great market for social entrepreneurs – AND provide a terrific testing ground for innovation and cost control. This can be part of your strategy.

These products and services become even more powerful through a lens of deep sustainability, co-solving multiple problems and incorporating multiple benefits. Two examples:

Let There Be Light

d.light’s simple three-item product line simultaneously addresses poverty, education, air pollution/toxic fumes/health risks, energy savings, carbon footprint, and more—and makes a huge difference in lives of its customers. d.light’s deeply holistic analysis of the problems faced by people in poverty led to developing inexpensive, durable solar-powered LED lanterns (sold on time payments) to replace kerosene, open fires—or darkness.

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About the Author

Shel HorowitzGreen/social change business profitability expert Shel Horowitz, “The Transformpreneursm,” shows you how profit by greening your business, turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel’s 10th book, Guerrilla Marketing to Heal the World, highlights profitable and successful socially responsible strategies used by companies from Fortune 100 to solopreneurs.