A VETERAN OWNED SMALL BUSINESS | Call or text now for a FREE consultation: +1 (770) 765-3692 | 
Here’s Why Successful Presentations Planning Must Begin with an Analysis of the Audience
Have you ever listened to a presentation and thought, “What does this have to do with me?” If you have, the chances are the presenter didn’t spend enough time thinking about you, the audience member, as he created his message. It’s the responsibility of the presenter to make the message clear to the audience. Therefore, one of the very first things you should do when you’re crafting your presentation is to analyze your audience.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
Bill Rosenthal is the Chief Executive Officer of Communispond Inc., an organization that has taught business communications skills to more than 600,000 persons. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. Prior to joining Communispond, Bill was CEO of Digi-Block Inc., a K-12 education publisher focusing on mathematics. He also served as President of Kaplan College, a division of Kaplan Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law. In a previous role as President of Ziff-Davis Education (now called Element K), Bill oversaw the leading supplier of computer training products worldwide and supervised the operations of ZD University, the leading web-based computer skills site.
Nancy Duarte, author of 
, is CEO of Duarte Design in Silicon Valley, one of the few agencies in the world focused solely on presentations, whether delivered in person, online, or via mobile device. Nancy’s firm has worked with the top brands and thought leaders in the world helping them develop their presentations. She has over twenty years of experience working with global companies and thought leaders and has influenced the perception of some of the world’s most valuable brands and many of humanity’s common causes.
Paul Stannard is the founder and CEO of SmartDraw.com. A self-taught software developer, Paul began his career in the PC industry in 1980, founding a software company that developed software for Apple computers. Since that time, he has written more than a dozen published software applications, primarily graphics software. Paul, himself, wrote the first version of SmartDraw, and continues to play a key role in developing the company’s software products. To read Paul’s complete biography, 
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
and President of 1st Impressions Consulting, shares with us her insights and illustrative examples regarding:
Stacey Hanke is founder of 1st Impression Consulting, and author of 
Business Programs