Telephone Communication: Make an Impression!

StrategyDriven Business Communications ArticleIn our global market place we are now conducting business with people we have not and may never meet. That means that now more than ever, being able to communicate in a clear and professional manner on the phone is critical to success in today’s business world. However, strong telephone communication is more complicated than many people realize. Experts say that up to 90% of communication is non-verbal. This means that talking on the telephone can be a particularly challenging communication task, since all of that non-verbal support is removed. However, there are ways you can compensate for the loss of that non-verbal communication and make sure you leave an impression each and every time you speak on the phone.

The most important rule for telephone communication is also the simplest: speak slowly and clearly. Many people are unsure of their telephone communication skills; because of this, they have a tendency to speak rapidly, making their speech difficult to understand. Simply introducing one’s name can be lost in the rapid delivery. During telephone conversations, make an effort to speak a little more slowly than usual, and make sure that you are pronouncing each letter of every word. It is also critical to speak as clearly as possible. Because the other person can’t see your mouth, clear, crisp communication is even more important than usual. Enunciate each syllable and pronounce each letter of every word (especially the consonants at the end of a word).

When you are spelling a name or giving an e-mail address be sure to provide examples for difficult to understand letters. Some letters can be easily mistaken for one another over the phone, for example, P and T, M and N, and T and D. Examples can help avoid misunderstandings and make sure that critical contact information isn’t lost. For instance, “My e-mail address is B- as in boy, O- B- as in boy, R- D- as in dog at gmail dot com.”

Another important way to compensate for the lack of non-verbal communication is with the tone of your voice. Since the listener is unable to see your face , making an impression with your speaking style is crucial. New research shows the sound of a person’s voice strongly influences how he or she is seen. According to Quantifed Impression, an Austin, Texas communications analytics company, the sound of a speaker’s voice matters twice as much as the content of the message. When was the last time you thought about the tone with which you were conveying your message? A strong, smooth voice can enhance your chances of rising to CEO. On the other hand, a nasal whine, a raspy tone or strident volume can drive colleagues to distraction according to an article in the Wall Street Journal published in April, 2013.

Even though the person you’re talking to can’t see you, you should sit up straight or even stand up when speaking on the phone. Posture can affect your breath support and poor posture can result in a weak voice. In addition, your position can have a psychological effect on the way you communicate. If you are in a reclined or slouched position, you may be more likely to sound overly casual and relaxed. Standing up or sitting straight will help you sound more energetic.

There are innumerable times that the telephone sets the tone for future opportunity. Whether conducting a teleconference, interviewing remotely for a position, or reaching out to future clients, a telephone conversation can often make or break an opportunity. By taking the time to improve your telephone communication skills, you can establish your professional credibility, improve the clarity of your message, and create an atmosphere where both parties look forward to reconnecting in the future.

If you are interested in learning more ways to improve your telephone communication skills, contact Jayne at [email protected] to receive our free handout, Sixteen Tips to Excel on the Telephone.

In the meantime visit, www.corporatespeechsolutions.com, to learn more.


About the Author

Jayne LatzJayne Latz is an expert in communication and CEO of Corporate Speech Solutions, LLC. She has worked as a speech trainer, coach, professional speaker, and has co-authored two books titled, Talking Business: A Guide to Professional Communication and Talking Business: When English is Your Second Language. She was recently featured in The Wall Street Journal and on The TODAY Show.

Communication Skills Can Increase Your Leadership Credibility

StrategyDriven Practices for Professionals ArticleIn today’s global marketplace, leaders must possess strong communication skills. The sound of someone’s voice matters twice as much as the content of his or her message, according to recent findings as reported in the Wall Street Journal. Studies have shown that a person’s speech patterns, including the quality of their voice, strongly influences how others perceive him or her.

Last year, research published at Duke University’s Fuqua School of Business revealed that the resonance of a male executives voice strongly correlated to their earning power. A smaller study of female business leaders suggested that this pattern did not hold true for women. The leading criteria for female leaders were the use of ‘vocal energy’ or variations in their volume. What many don’t realize is that you can change the way you sound. For those who speak too quickly or in a soft voice, the message can be lost.

Open and clear communication is a critical part of strong leadership. In today’s global marketplace, a successful professional must be able to deliver their message in a clear and concise manner and to use their speaking skills to lead and inspire others. The proper tone and the proper delivery will make the difference in an audience that listens to what is being said or chooses to remain fixed on the messages on their Smartphone. Public speaking and presentations are no longer just confined to the conference room and the PowerPoint slides.

The truth is, as Patricia Fripp recently stated, “public speaking is everything we do when we leave our home in the morning.” With that in mind, there are several steps one can take to improve their professional speaking skills and deliver every message like a leader. By practicing these techniques you will be able to transform your communication skills into those of a dynamic and engaging speaker. You will consistently be able to establish credibility as soon as you begin to speak, and you will be able to persuade your audience with powerful authority and clarity.

Here are three steps one can take to improve their professional speaking skills and deliver every message like a leader.

  1. Power up Your Voice: Speaking in a strong voice conveys confidence and leadership. Learning to project from the diaphragm will create a strong, confident and dynamic voice. Take a breath and feel the control.
  2. Master the Strategic Pause: Simply slowing down your rate of speech will add impact to your message and will significantly improve your speech quality and delivery. Speak in sound bites. It shows you are in control of what you are saying, and it gives the listener time to process what is being said.
  3. Communicate with Eloquence: Avoid using filler words such as “uh,” “um,” “like,” and “you know.” Even seasoned professionals often use these words more often than then realize. Make an effort to avoid any words, syllables and phrases that detract from your message and make you look unprofessional.

By practicing these techniques you will be able to transform your communication skills into those of a dynamic and engaging speaker, and you will be able to persuade your audience with powerful authority.

Lee Iacooca stated, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Mastering the communication skills of a leader is more important than ever.

There are more tips to follow in the next edition of this article from Jayne Latz, Founder and President of Corporate Speech Solutions.

In the meantime visit, www.corporatespeechsolutions.com, to learn more.


About the Author

Jayne LatzJayne Latz is an expert in communication and CEO of Corporate Speech Solutions, LLC. She has worked as a speech trainer, coach, professional speaker, and has co-authored two books titled, Talking Business: A Guide to Professional Communication and Talking Business: When English is Your Second Language. She was recently featured in The Wall Street Journal and on The TODAY Show.

Jayne can be reached by email at: [email protected]. Follow Jayne at: @JayneCSS.

The Big Picture of Business – Communications Reflect Your Strategy

The biggest problem with our business in our society, in a capsule sentence: People with one set of experiences, values, wants and perceptions make mis-targeted attempts to communicate with others in trying to get what they want and need.

Success is just in front of our faces. Yet, we often fail to see it coming. Too many companies live with their heads in the sand. Many go down into defeat because it was never on their radar to change.

One of the biggest cop-outs that businesses in denial use is the term Messaging. They say, “We’re in the right business. We only need to improve our messaging.” That’s a rationalization to avoid confronting key strategic issues.

7 Biggest Communication Obstacles:

  1. Lack of people skills, manners
  2. Wrong facts
  3. Denial-avoidance of the real issues
  4. Non-communication
  5. Saying the wrong things at the wrong times, for the wrong reasons
  6. Failure to pick up subtle clues
  7. Failure to master communication as an art

7 Levels of Communicating:

  1. Sending out messages we wish-need to communicate.
  2. Sending messages which are intended for the listener.
  3. Communicating with many people at the same time.
  4. Eliciting feedback from audiences.
  5. Two-way communication process.
  6. Adapting and improving communications with experience.
  7. Developing communications as a vital tool of business and life.

Lack of communication is symptomatic of fear, which is the biggest handicap for any company. Because of fear, productivity suffers, turnover increases and profitability drops. There are four main fears in the business environment:

  • Reprisal. This includes disciplining, termination, transfer to an undesirable position. When employees fear reprisal, more effort is spent on affixing blame to others than achieving pro-active progress.
  • Communication. Rather than risk going out on a limb, employees either don’t learn or use their communication skills. This stymies employees’ professional development and hampers company productivity.
  • Not knowing. Rather than admit areas where information is lacking, employees often cover up, disseminating erroneous data, which comes back to hurt others. The wise employee has the building of knowledge a part of their career path… sharing with others what we most recently and most effectively learn.
  • Change. Managers and employees with the most to lose are most fearful of change. Their biggest fear is the unknown. Research shows that 90% of change is good. If people knew how beneficial that change is, they would not fight it so much.

Each member of the organization should understand and covet the position they play. It is just as important how, when and why we communicate with each other:

  • Shows that the company is a seamless concept… an integrated team working for the good of customers.
  • Indicates sophistication by each representative… that every team player knows how to utilize each other for mutual benefit.
  • Reminds customers that the company is detail-focused and quality-oriented… with an eye toward continually improving.
  • Underscores how internal communications are comparable to the way we will interface with customers.

Pictures Convey Impressions, Symbolic of Corporate Culture.

One of the hottest and most accessible vehicles is the photograph. With cameras now on phones, people are snapping more pictures than ever before. Some get distributed on the internet, through social media and in direct transfer to friends.

This resurgence in photography comes after a conversion of the industry from film to digital. Photography is presently at an all-time high in terms of societal impact. The irony is that its principal corporate contributor (Eastman Kodak) fell by the wayside, a victim of changing technologies. The same fate had fallen the electronics industry, whose innovator (the Thomas Edison Electric Company) fell behind others in leading the trends and usage.

Photographs convey thoughts, ideas and experiences. Hopefully, their usages represent thoughtful communications. Organizations can see photography as a boon to their business, if utilized properly.

Every business person and company needs a website and social media presence. Photographs convey what you’re doing new. They’re indicative of the scope of your business activity.

Use photography to personify the company. Pictures draw relationships to the customers. Think of creative ways to show employees doing great work. Show customers as benefiting from the services that you offer.

Most companies would do well to devote a portion of its homepage to its charitable involvements. Show employees as being engaged in community activities. Promote and graphically portray your company’s designated cause-related marketing activities. Interface with outside communities tends to grow your stakeholder base.

Don’t just view photography as something that everyone does. Establish company ground rules for the usage of pictures. Tie activities to customer outcomes (the tenet of Customer Focused Management).

Nourish Communications Skills

It is important to generate ideas and suggestions via writing memos, E-mail messages and internal documents. Their succinctness and regularity of issue have a direct relationship to your compensation and the company’s bottom line.

Before presenting ideas to a customer or prospect, consider organizing your approach:

  • Predict reasons why someone might oppose your suggestions.
  • Seek out supporters, early-on.
  • Determine goals. Is the objective to get the idea accepted or get credit for it?
  • Understand your audience. Understand differing personality types of your audiences.
  • Think of yourselves as leaders, who are good communicators.
  • Listen as others amplify upon the idea, which shows their buy-in potential.
  • Determine as much accuracy in others’ perceptions to your ideas. Don’t fool yourself or be blind-sighted to opposition.
  • Throw out decoy ideas for others to shoot down, so they don’t attack your core message.
  • Use language that is easily understood by all. Avoid technical terms, unless you include brief definitions.
  • Don’t over-exaggerate in promises and predictions.

Other pointers in effectively communicating include:

  • Speak with authority.
  • Make the most of face-to-face meetings, rather than through artificial barriers.
  • Remember that voice inflection, eye contact and body language are more important than the words you use.
  • Charts, graphs and illustrative materials make more impact for your points.
  • Don’t assume anything. If in doubt about their understanding, ask qualifying questions. Become a better listener.
  • Sound the best on the phone that you can.
  • Use humor successfully.
  • Get feedback. Validate that audiences have heard your intended messages.
  • Attitude is everything in effective communications.

About the Author

Power Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flameis now out in all three e-book formats: iTunes, Kindle, and Nook.

Audience Mind-Meld: Real-Time Data Makes It Possible

Have you ever given a presentation to a large group, looked out at your audience and wondered what they were thinking? If you give presentations for a living, you probably have a number of techniques to take your audience’s pulse, such as asking for a show of hands or opening the session up for questions to get their thoughts on a topic.

But chances are, these techniques result in an exploration of only a limited number of points of view. Most people don’t speak up during presentations, and if you rely solely on those who do, you might be missing out on important perspectives.

Post-presentation online surveys are a popular way to gauge audience reaction. The drawback to that technique is that response rates are typically quite low, meaning they offer only a limited snapshot of the audience’s thinking.

Presentation survey forms are another method used to gain audience insight. But like online surveys, response rates are an issue. And the data is only gathered and analyzed after the event is over, so it’s impossible to apply lessons learned right away.

There is a way to find out what audiences are thinking in real time: Audience response technology. Polling technology can allow presenters to embed questions directly into a PowerPoint presentation and enable audiences to respond using keypads or smartphones.


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About the Author

Sheila Hura is Vice President of Marketing and Advertising at Turning Technologies, the leading provider of instructional, assessment delivery and data collection solutions for learning environments. To learn more about how Turning Technologies’ audience response systems can create interactive presentations, engage participants and immediately assess understanding, please visit www.TurningTechnologies.com/.

The 6 Secrets to Effective Manager Communications

In times like these, when businesses are either bracing for the second wave of economic crisis or scared the employees will walk away on the road to recovery, communications professionals have the opportunity to help businesses prepare for either inevitable circumstance. And since study after study tells us that the most important driver to employee satisfaction is the manager-employee relationship, it only stands to reason that companies should be placing their bets on middle managers to hold the ship together.

There are a number of ways to help managers succeed: professional development, training courses, carrot and stick rewards. In my experience, most of these don’t work. Managers report not having time to attend training and professional development is stuck in the 1980’s; and, since when do we actually offer managers positive rewards for doing great work. More often than not, we just use the stick.

So, while our execs are focused on steering the ship, we can be focused on helping manager hold it together by putting the 6 Secrets to Effective Manager Communications into practice


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About the Author

Jeremy Henderson is founder and chief client partner at Jungle Red Communication, an employee engagement consulting firm based in the San Francisco Bay Area. Working for some of the most innovative and highly regarded companies of our era, including Razorfish, eBay, salesforce.com, and City Colleges of Chicago–Europe, shaped his focus on helping his clients create happy, healthy, and productive workplaces.