How to Raise Revenue for an Entrepreneurial Start-Up

StrategyDriven Entrepreneurship ArticleThe first step in raising revenue for an entrepreneurial start-up is to outline a detailed marketing strategy. It is important for start-up entrepreneurs to test their assumptions as soon as they can. A big reason for the success of established companies is that they never invest large capital or significant time on any project unless they have determined that it has an overwhelming probability of success. The corporate world taught me that most ideas fail in the marketplace. When this happens, it should fail quickly and cheaply. You just want to make sure that you are not overwhelmingly hurt when you experience this inevitable fact.

Complete the following exercise carefully before you launch your marketing campaign. Accuracy in this exercise will be crucial to your future business success:

1. Decide who is your ideal customer – Most entrepreneurs start with a great product or service idea, but fail in correctly identifying their ideal customer and instead will sell to anyone who buys from them. This is probably one of the biggest mistakes I still see today, especially in the online world.

There are two main reasons you want to determine who these ideal or dream customers are: first, your ideal customers will appreciate your offers and will pay for it based on your value, not price; and second, they are more likely to refer more business your way.


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About the Author

Ajay PrasadAjay Prasad owns GMR Web Team, a digital marketing agency dedicated to helping businesses maximize revenue from internet. He also invests in web-based start-ups. Ajay also operates a seven-figure web based business, GMR Transcription, which he built from scratch and grew it by using strategies that he uses for his digital marketing clients.

5 Compelling Reasons Your Company Should Invest in Small Business Jets

StrategyDriven Budget Management Article |Small Business Jets|5 Compelling Reasons Your Company Should Invest in Small Business JetsIt’s no secret that succeeding in business requires using every competitive advantage at your disposal. From pricing to identifying and reaching new customers to delivering the best product in the marketplace.

Another tool that can provide a competitive edge is transportation. After all, the faster and more conveniently you can get from place to place, the better.

This article takes a look at small business jets and how they can benefit your company. Maximizing corporate travel has never been more important than it is today. So keep reading to gain insight into how a corporate jet might be the solution you’ve been looking for.

1. Greater Flexibility

The corporate world is fast-paced. Decisions have to be made quickly, and sometimes that means making last-second travel plans that don’t coincide with airline schedules.

Flying privately provides an incredible amount of travel flexibility that you won’t have when flying commercial.
With a business aircraft, you can travel any time of the day or night, to any destination that you need to get to fast. This can provide a huge competitive advantage and allows a much greater level of comfort than you’d find on a commercial jet.

2. Bring Your Family & Pets

Another great thing about flying private is the ability to bring along your family and even the family pets. This is a great luxury that helps to combine business with pleasure any time the opportunity presents itself.

3. Great Way to Impress Clients

Potential clients are constantly judging you. They are looking for signs of success. That’s another reason private jets are so effective for business travel. Treat a client to a round of golf on the other side of the country, then have them home before dinner. The result will be a client who never wants to do business with anyone else.

4. Skip Airport Security Lines

There’s no denying that traveling commercial is a headache. Especially as security gets more and more tedious and time-consuming. Flying private allows you to skip the security lines and get on with your trip. Saving you time, money, and frustration.

5. Greater Privacy for Getting Important Work Done

Trying to work during a commercial flight is one of the biggest headaches in the world. After all, commercial flights are crowded, there’s very little room to move about, and a lack of space to deal with laptops and other important business equipment and paperwork.

Flying in a private jet is like having an office in the sky. You can make important phone calls, host meetings, and have access to important documents as if you were on the ground.

The Advantages of Using Small Business Jets

Travel is a crucial part of any successful business. That’s why small business jets are so important for taking your team to the next level. Flying private gives you the freedom you need to focus on making money rather than the hassles of typical business travel.

Keep scrolling to see more great small business tips and advice.

What is a Revenue Cycle Management Company? Everything to Know

Have you ever wondered how health care providers manage their finances?

Or perhaps, you run one and are looking for an effective solution to the complicated system of revenue management.

Whichever you are, you probably know that health care providers are constantly chided for their high-cost services towards patient treatment. But as noble and unprofitable as some might expect these services to be, the truth is, hospitals and clinics are unable to function efficiently without maintaining a healthy financial system.

And so, in order to keep things productive, they incorporate a system of revenue cycle management (or, RCM).

So, what is RCM and what purpose does it serve?

Let’s find out.

Revenue Cycle Management: A Definition

It is a process through which health care providers are able to track a patient’s payments or revenue cycles from their initial appointments, right up to their final payment.

To do this, a hospital may employ a revenue cycle management company that has expertise in practicing this very process. These companies generally follow very specific steps to track a patient’s payments before their initial visit, during their visit, and after their visit.

So, what does an RCM company’s process look like?

The Pre-Visit Process

Beginning a patient’s revenue tracking before their initial visit might seem redundant, but it is actually very essential. It is where the whole process begins, and only with pre-visit tracking can there be a wholesome analysis at the end.

This part of the process mainly involves:

  • Demographic Verification: For new patients, it involves getting accurate details about their current address. In the case of old or returning patients, it involves verifying their current whereabouts and documenting any changes in residence since the last visit.
  • Eligibility Check: This involves verifying whether the patient is eligible for insurance.

These initial communications help set the stage for a fruitful RCM process.

What Comes Next?

After the pre-visit formalities are complete, the companies have to obtain documentation from the health care provider. This is done to check whether the insurance companies are liable to fulfill the payment. This process looks something like this:

Obtaining and Verifying Clinical Documentation

During a patient’s treatment (or after the treatment), their clinical documents must be recorded and submitted. In order to be eligible for insurance payment, it must comply with the ICD-10 standards.

Once the documentation is analyzed, it will be determined what portion of treatment is payable by the insurance company, and what must be billed directly by the patient.

The Superbill Payment

This is the most important step in the medical billing process. After the verification is complete, the superbill must be paid off. The company ensures that the payment is completed and paid to the respective physician or health care provider.

Collection of Payments

The remainder of the patient’s payment is collected from the patient. It is now common practice to ask the patient to complete payment during registration itself.

Post-Visit Practices

Now, after payments are issued there are still some things that need taking care of. Claims need to be processed, seen through, and recorded.

Follow-Ups and Additional Claims

This is done when insurance companies fail to comply with all the specified payments. RCM companies will get in touch (via phone calls, emails, etc.) to remind and ensure that these payments are made. Inquiries will be made into failure to pay and investigated if necessary.

Verification of Receipts

Once the payments are complete, receipts must be verified to ensure that all parties have complied with their payments. This ensures that the process has been true to its purpose of collecting and remitting payments to the appropriate parties.

Data Analysis

Finally, to complete the process, all data will be compiled and analyzed to derive meaningful insights. These insights will then be used to understand how to make the system more efficient, effective and quicker.

This step is crucial to maintaining a stable financial system for health care providers, while allowing them more information relating to elements like performance, cost, etc.

Utilization Review

While examining data, the necessity of the medical services will also be reviewed. This enables a service vs cost analysis.

Why Do Providers Outsource RCM or Medical Billing?

So you might now wonder, why providers choose to outsource this process to a company. The truth is, it can be a complicated, time-consuming process that often requires external expertise. Some other perks include:

Improved Patient Care

It allows hospitals and clinics to do what they do best without the added hassle of revenue management. The exclusive focus on patient care makes for a more efficient system.

Less Room for Error

Since the whole process often calls for a different, more financial form of expertise, it lowers the chances of billing errors. A third-party company can often add fresh perspectives to analytics and insights that an insider might sometimes miss.

Cost-Effective

Whether it’s with regard to RCM technology or the cost of setting up an in-house system, a company is likely to be far more cost-effective in the long run. Also, the lower risk of errors is also a contributing factor to better finances.

Challenges Along the Way

The revenue cycle management process is not without its challenges. The intricate system of billing management, maintaining accurate charge descriptions and complying with coding requirements are very real issues that RCM companies face.

Even claim compliance can often be time-consuming and tedious when dealing with difficult insurance companies or patients. However, with the right company and the right technologies, your medical systems can take a step in the right direction.

Like this article? Check out our ‘insights’ category for more valuable perspectives on all things business.

Get That Business Budget Down

StrategyDriven Budget Management Article |Budget|Get That Business Budget DownHaving a business budget is something that most businesses actually ignore. They know there’s a margin to stay close to, but there’s not really a definitive figure that they have to try and meet. So it’s so easy for the budget to get completely out of control, leading to stress and financial turmoil along the way. It’s one of the main reasons why so many businesses go into administration, even those that you think will go on forever. And it all starts with basic budget management that so many businesses seem to be ignoring. So, we’re going to try and help you out, and see if we can get your business budget down. There will no doubt be so many different areas that you need to work on and make some cuts to, and it won’t mean that quality is reduced either. Half of the time, businesses are cautious as to cutting a budget, because it can often mean a knock on effect. But we’re going to avoid all of that, and give you some simple tips that should help you to get that budget down.

Your Office Budget

So there will be multiple different things that you’ll have purchased for your office over the years, that will now be helping to make your business run as a well oiled machine. Technology is the main part in that, then your employees. So with technology, it’s definitely easy for it to drain your budget each month, simply because it’s harder to manage. It might be so much cheaper for you to visit websites such as www.24hourtek.com, and see if you could benefit from using some of their services. By outsourcing your IT management, you’re not only going to save your business money in the long run, but you’ll be doing it by saving some man power. From software updates to server management, there are companies who will do it for you all in the background!

When Marketing Starts To Add Up

Marketing is one of the biggest budgets that a business seems to have, especially as it begins to grow and evolve. There becomes more of a need to market new products and services, and to keep your business in the race. But when a marketing bill starts to add up, it really does add up. So rather than outsourcing everything you do, simply because you don’t understand it, think about keeping some of it inhouse. The more you understand marketing, the easier it will be to actually manage it in house, and even do it more effectively than if it was to be outsourced.

The Areas You Want To Avoid

There are definitely some areas that you want to try and avoid cuts, and that’s with your employee wages and benefits. So many companies don’t get their employees to sign a contract, and they then use this as a way of being able to cut pay. But the last thing your company should want, is a bad reputation based around employees and the management of them, so always avoid this area when making cuts!

5 Ways Healthcare Facilities Can Improve Their Financial Performance

StrategyDriven Business Performance Assessment Program ArticleHealthcare facility operating margins are under pressure from all sides. Uncompensated care of patients, slow paying insurance providers, reduced government reimbursement rates and rising costs are all contributing factors. Cutting staff and similar solutions risk quality of care and an extended wait time. Here are four ways healthcare facilities can improve their financial performance without adversely impacting patients.

Measure and Manage Based on the Right Metrics

The metrics you use as the yardstick for organizational performance affect how people act. Instead of seeking to get patients out as soon as possible, look at readmission rates. It would be better to invest a little more time and effort up front so that patients don’t have to come back later. This is so important that low re-admissions are necessary to join an accountable care organization or ACO. Instead of simply measuring the time it takes to discharge a patient, focus on finding the most efficient and error-free method of doing so. You want to ensure that acute patients receive appropriate self-care instructions and follow-ups so they don’t end up getting worse. You can also use data to identify opportunities for improvement, whether it is determining where to streamline operations or which profit-centers you may want to expand.

Work with Payors, Not Against Them

Healthcare facilities have no control over underpayments from government health programs. They can work with commercial and employer-based payers such as insurance carriers, and they can work with private pay patients. Healthcare facilities should take the time to understand their existing contracts and look for ways to better meet those contracts, so that they receive as much money back as possible. A common solution is renegotiating contracts.

A surprising number of uninsured patients are eligible for government programs. Work with them to sign them up for programs so that the facility can reduce its rate of uncompensated care or bad debt from those who cannot afford expensive ER and OR bills.

Reevaluate Your Suppliers

Work with your vendors to save money on supplies; that is the second largest expense in most healthcare facilities. Ask vendors about discounts you could receive simply due to the volume of items you already consume. Inquire about discounts if you ordered items in bulk and run inventory so that you don’t order items you don’t need.

Collect Data to Manage Labor Costs

In medical facilities, labor costs and labor-related costs may be more than half of all expenditures. Focusing on other areas is a waste of time if these expenses are not under control. The solution is to carefully track data on staffing and manage labor on a cost-per-patient-day level. Don’t over-staff one area and under-staff another. Make data-driven labor decisions whether hiring, firing, or assigning overtime. Hold regular meetings on managing labor rolls monthly, quarterly and annually. Don’t cut 10% across the board, but instead cut those individuals who are redundant or under-utilized. If labor costs are high in an area, you can look for third-party service providers who you could outsource the work to.

Use risk reporting software to find gaps in dynamic care, study financial trends, and determine the risks you may face based on resource allocation decisions. Then you won’t end up hurting patients with understaffing during a predictable peak demand or fall short of cash unexpectedly.

Industry surveys have found that finances are the number one concern of executives year after year. Following these tips can help you cut costs and improve revenue without hurting the quality of care patients receive.