StrategyDriven’s Alternative Selection forum provides materials discussing the principles and practices enabling leaders to most effectively choose those options aligned with the organization’s values and goals while offering a maximum value return to the organization and its stakeholders.

How to Assess an Online Money-Making Idea

StrategyDriven Alternative Selection ArticleAccording to Google, in December of 2012, 1.44 million people searched on some variation of the phrase “make money online.” Maybe you even found this blog post by searching for that phrase yourself. If you’re reading this, you’re at least probably interested in it.

I’ve been in the business of internet revenue generation for years. I’ve done the research myself to see what type of answers Google gives you when you search on such a phrase. Often, the business models that come up with that search promise a lot of money right out of the gate – from a few hundred dollars a month to a whopping $50,000 – with the use of this or that platform.

I want to give you a little bit of expert information about the sort of platforms we’re talking about – and some stern advice. The way these platforms work is to provide a product or service that is marketable. Usually, there’s an existing parent company that offers to let you use their product and their platform. In return, you provide the marketing muscle to make the sales.

In the online business world, marketing is almost always about creating an email opt-in list. Email addresses are gold in the internet marketing business, and there are various ways you can go about collecting them, most of which rely on content. You might put out a newsletter with compelling subject matter or create a series of video blogs (vlogs). Content is the lure that hooks those email addresses right onto your list.

Once you have amassed a decent-sized opt-in list, the next step is to send out marketing emails directly about the product you’re selling. With any luck, a certain percentage of those people will bite. Sounds simple, right?

If you read the testimonials of other entrepreneurs who have used the platform you’re considering, they probably sound pretty spectacular. But before you make a commitment, I urge you to do just a little bit of due diligence. Look at the testimonials of other entrepreneurs who have gone down this path before you, and contact two or three of them. Ask them these three specific questions:


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


About the Author

Ken CourtrightKen Courtright, speaker and author of multiple best-selling Internet marketing titles, is the founder of Today’s Growth Consultant (TGC) – a two-time Inc. 5000 designee – that launched www.IncomeStore.com. TGC/Income Store partners with individuals, companies and private equity firms/fund managers procure, develop and manage revenue-generating websites at two times earnings. The company’s portfolio currently boasts over 400 websites that are seen approximately 100 million times each year. Ken may be reached online at www.TodaysGrowthConsultant.com.

Alternative Selection Warning Flag 2 – An Initiative for Every Executive

StrategyDriven Alternative Selection Warning FlagSenior executives typically ascend to their elevated positions through the contribution of significant organizational value. While these individuals’ daily activities provided ongoing benefit throughout their careers, there is seldom a more value adding opportunity than successful leadership of a strategic initiative or large-scale project. Consequently, senior leaders seeking further career development and advancement covet these initiatives; sometimes resulting in the creation of such projects to satisfy an individual’s need rather than an organizational one.


Hi there! Gain access to this article with a FREE StrategyDriven Insights Library – Sample Subscription. It’s FREE Forever with No Credit Card Required.

Sign-up now for your FREE StrategyDriven Insights Library – Sample Subscription

In addition to receiving access to Alternative Selection Warning Flag 2 – An Initiative for Every Executive, you’ll help advance your career and business programs through anytime, anywhere access to:

  • A sampling of dozens of Premium how-to documents across 7 business functions and 28 associated programs
  • 2,500+ Expert Contributor management and leadership articles
  • Expert advice provided via StrategyDriven’s Advisors Corner

Best of all, it’s FREE Forever with No Credit Card Required.


About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Alternative Selection Warning Flag 1 – Too Many Initiatives

StrategyDriven Alternative Selection Warning FlagContemporary business leaders embrace the mantra of continually doing more with less. Each and every day, managers and employees are challenged to produce ever-increasing quantities of goods and services at higher and higher quality levels. All other things remaining equal, there are limits to what any individual or workgroup can do. Beyond these limits, output declines and quality suffers.


Hi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.

Subscribe to the StrategyDriven Insights Library

Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).

Not sure? Click here to learn more.

Buy the Article

Don’t need a subscription? Buy access to Alternative Selection Warning Flag 1 – Too Many Initiatives for just $2!


About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Alternative Selection Best Practice 6 – Select What Not To Do And Stick With It

StrategyDriven Alternative Selection Article | Select What Not To DoNo organization can do it all. Resource limitations drive leaders to choose from those activities that will maximize the benefit derived from the assets the organization does possess. What is not commonly done, however, is the discontinuation of some ongoing activities not deliberately selected for funding. Consequently, these activities draw precious resources away from the more value-adding activities thereby diminishing the organization’s overall effectiveness.


Hi there! Gain access to this article with a FREE StrategyDriven Insights Library – Sample Subscription. It’s FREE Forever with No Credit Card Required.

Sign-up now for your FREE StrategyDriven Insights Library – Sample Subscription

In addition to receiving access to Alternative Selection Best Practice 6 – Select What Not To Do And Stick With It, you’ll help advance your career and business programs through anytime, anywhere access to:

  • A sampling of dozens of Premium how-to documents across 7 business functions and 28 associated programs
  • 2,500+ Expert Contributor management and leadership articles
  • Expert advice provided via StrategyDriven’s Advisors Corner

Best of all, it’s FREE Forever with No Credit Card Required.

Alternative Selection Best Practice 5 – Establishing Priorities

All organizations face resource constraints inhibiting the accomplishment of all proposed work. Some organizations resist prioritizing initiatives commonly resulting in the completion of lower value activities ahead of those with a higher return on investment. Such an approach diminishes the value returned to stakeholders and represents an abdication of management’s responsibilities.


Hi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.

Subscribe to the StrategyDriven Insights Library

Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).

Not sure? Click here to learn more.

Buy the Article

Don’t need a subscription? Buy access to Alternative Selection Best Practice 5 – Establishing Priorities for just $2!