Entries by StrategyDriven

StrategyDriven Editorial Perspective – Creating Event Certainty, part 3 of 3

No event response plan is even worth the paper it is written on if not promptly and properly executed. And while an estimated 20,000 to 40,000 barrels (840,000 to 1,680,000 gallons) of oil gush into the Gulf of Mexico per day1, more questions arise about the appropriateness of British Petroleum (BP) and the U.S. government’s […]

StrategyDriven Podcast Special Edition 36 – An Interview with Robert Wysocki, author of Adaptive Project Framework

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 36 – An Interview with Robert Wysocki, author of Adaptive Project Framework explores […]

The Great Marketing Circus – PR’s magic, revealed!

The marketing arena can easily be compared to a three-ring circus. A few clowns, a few death-defying leaps and the ring leader is expected to single-handedly bring it all together. Of course, we can’t forget the one person everyone expects to see – the great magician: shrouded in mystery, quite dramatic and never without ability […]