Entries by StrategyDriven

How to Speak American: Building Brands in the New Heartland

“I think the Heartland is a nice place to raise children. People are nice, but they’re dumb, overweight and gullible. They wear tacky clothing and jewelry. They’re racist, unworldly and dumb.” Marketing executive in New York City If you are reading this column, you most likely play a role in building brands. You may even […]