Entries by StrategyDriven

Recommended Resource – Adapt: Why Success Always Starts with Failure

Adapt: Why Success Always Starts with Failure by Tim Harford About the Reference Adapt reveals the power of adaptive trial and error in solving the most difficult organizational challenges. Tim Harford illustrates the benefits of performing small, non-threatening trial projects to determine optimal product features, service options, or process performance. Further, he shows how such […]

The Shortest Path to Higher Revenue

The fastest way to find out what your next customer wants to buy, and how they want to buy it, is to ask your previous customers what they were looking for and how they went about buying it from you. In other words, if you want to increase your revenue, reverse-engineer your successful sales. The […]