Entries by StrategyDriven

Decision-Making Best Practice 18 – Dealing with Assumptions

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All choices require the decision-maker to deal with a degree of uncertainty and ambiguity. Many times the information needed to make the highest quality decision simply does not exist, is unavailable to the decision-maker, or cannot be identified within the decision’s needed timeframe. Consequently, these information gaps are filled with assumptions – the best educated guesses of the decision-maker and his or her team – in order to allow the decision-making process to move forward. These assumptions necessarily contribute to the uncertainty surrounding the decision and therefore must be treated carefully.

What’s your proactive marketing approach to loyalty?

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Dear Jeffrey, I am a huge fan. I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Today, I received the following email from Amazon: Hello, We noticed that you experienced poor video playback while watching the following rental on Amazon Video On Demand: The Hunger Games. We’re […]

StrategyDriven Podcast Episode 41 – The Big Picture of Business: When the Next Recession is Coming

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Episode 41 – The Big Picture of Business: When the Next Recession is Coming explores […]

Podcast: Play in new window | Download (Duration: 44:32 — 61.2MB)

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Project Management Best Practice 10 – Communication Plans

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Projects represent change and change requires communication. In order for communication to be successful, it must be received, understood, and acted upon. Achieving these factors can require a substantially different approach when communicating with different groups and individuals. Consequently, effective communication is frequently difficult and time consuming. Thus, a clearly defined communications plan is needed to maximize the probability of each communication’s success while minimizing the overall effort expended.