Entries by StrategyDriven

The Secret of Lousy Service and Why it Happens

QUESTION: Why does lousy service occur? ANSWER: Lousy service happens because (big) companies don’t understand people OR training. I am amazed at how many times someone in a service environment delivers lousy service. And it’s often not just lousy – add rude, offensive, abrasive, defensive, maddening, and most of all disappointing. GREAT NEWS: It doesn’t […]

Recommended Resources – Look At More

Look at More: A Proven Approach to Innovation, Growth, and Change by Andy Stefanovich About the Book Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Andy’s framework specifically targets the liberation of the ‘5Ms’ of innovation: Mood: […]

Are you passive, aggressive, or assertive? Only one way wins.

The answer is ‘assertive.’ It’s the best strategy for engaging, establishing control, proving value, creating a buying atmosphere, and forging a relationship. I define assertiveness as a state of mind and a state of preparation PRIOR to implementation in a sales call. CAUTION: This writing assumes (a bad thought process in sales) you have both […]