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What keeps small business owners up at night? How to grow revenues? How to profitably service existing customers? When to hire additional employees? You probably didn’t answer, “How to implement effective marketing.” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. However, under-investing in […]
In this moment of national sorrow, our thoughts and prayers are with the victims and first responders to the Boston Marathon bombings. The StrategyDriven Family
Letter from a fan: Dear Jeffrey, I’m a big fan of your weekly column, especially the one about making sales vs. measuring sales activity. Brilliant! It describes my situation to a tee. I’m an outside salesman who spends countless hours filling in itineraries, CRM notes, and reports. I had the biggest ever increase in sales […]
Winning Strategies for Power Presentations by Jerry Weissman About the Book Winning Strategies for Power Presentations by Jerry Weissman is a vast collection of presentation best practices focused on gaining and retaining the audience’s attention and effectively conveying the message desired. Jerry takes his presentation lessons from history’s many great orators and presenters. These collections […]
I Have a Strategy, No You Don’t: The Illustrated Guide to Strategy by Howell J Malham Jr About the Book I Have a Strategy, No You Don’t: The Illustrated Guide to Strategy by Howell J Malham Jr provides an illustrated definition of business strategy. Howell breaks down the concept of strategy into its component parts […]
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