Entries by StrategyDriven

The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 1 of 4

Just as we gain wisdom from the business failures and corporate scandals, we can learn equally valuable lessons from crisis situations that were successfully handled. The insightful companies examine their own backyards… applying the discussions, uncoverings and applicabilities to how they will better manage in the future. For many years, we will be measuring how […]

Why Your Employees Count as Much as Your Clients

Success in business begins with your people. The model is actually quite simplistic although not always easy to execute. What effective managers and leaders must recognize is that it begins with caring about the people who drive your business. But what distinguishes success is the recognition that businesses are driven not just by customers but […]

Do your people WANT to listen to you?

I’m at a corporate conference about to give my 90-minute, customized, personalized talk. I spent hours preparing it – as I do all my talks – and I’ve spent the last 20 years improving my speaking, presentation, and performance skills. I’m not just a speaker. I’m a student speaker. Anyway, before my talk, the two […]

Personal Needs vs. Customer Relationships

Many companies talk about the need to establish strong ‘relationships’ with their customers. Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. And, these companies rightly recognize that the transactional interactions of the past are ineffective in creating loyal customers. The concept of customer relationships makes sense in the context of […]