Entries by StrategyDriven

Getting closer to the customer is the key issue for Marketing Execs

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What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Data-driven creativity: An oxymoron? Use what you learn to drive better marketing campaigns 2. Think Fast, Act Faster: Real-time insight for quick decision-making and responsive […]

StrategyDriven Enterprises Extends its Advisory Services into the Healthcare Industry, Partners with Artower Advisory Services

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  StrategyDriven Enterprises LLC and Artower Advisory Services, LLC partner to provide healthcare industry executives and managers with Affordable Care Act mandated Quality Assurance Performance Improvement (QAPI) program consulting services.     StrategyDriven Enterprises, LLC and Artower Advisory Services announced a partnership that will expand the regulatory compliance services of both companies. The relationship combines […]

Serve Memorably

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Think about the most memorable service you have ever received. Ever tell anyone about it? Now think about the service you provide to your customers. How many people are talking about you? ANSWER: Not enough. Every time a customer calls it’s an opportunity. The only question is: how are you taking advantage of it? Don’t […]

The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 3 of 4

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Effective Crisis Handling, Case Studies Crises can and will happen to good organizations. Most often (85% of the time), they can be heeded, planned for averted. There is an art to Crisis Preparedness. It must be included as part of a formal Strategic Planning and Visioning process. So also should diversity, branding, quality, marketing, re-engineering […]

Lessons The Avengers Can Teach About Leadership

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With the upcoming release of Thor Dark World and amid the success of The Avengers blockbuster movies overall, there are excellent parallel leadership lessons that can be learned from these Marvel Comics superheroes. Namely, knowing when to take the reins and when to call on others for their specialized skills and expertise. Although, in business, […]