Entries by StrategyDriven

The 7 Silent Business Killers

High blood pressure is a silent killer. Combined with other risk factors it can lead to death. Similarly, in business, there are 7 silent business killers that if combined, can lead to the death of a business. Here are the warning signs the health of a business may be at risk: #1 Life Is Great […]

Why did you lose the sale? Really?

74% of salespeople complain about losing a sale because their price was too high. And 74% of them are wrong. How did you lose the sale? Why did you lose the sale? Was it really price? Or was it you? Losing the sale manifests itself in ‘blaming complaints’ about: price, unreturned phone calls, bidding, loyalty […]

Social Engagement for the Small Business

When you combine artwork created by children with an organic bakery, you get an innovative campaign that generates 30,000 new Facebook likes and a handful of honorable awards. This original idea created for Rudi’s Organic + Gluten-Free Bakery by Vermilion Design + Interactive anticipated far less participation than it received with 18,000 submissions for the […]

StrategyDriven Editorial Perspective – The Government has Created a Monster

The Federal Deposit Insurance Corporation has served as an integral part of the nation’s financial system since its inception in 1933. Our trust in this institution is so strong that it is rare to find someone with a checking account in a bank that lacks an FDIC placard in the window. Nonetheless, the failure and […]