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Today’s American corporate world is a tale of two cultures. One, more traditional and common, is centralized and hierarchical. I call it Alpha. The other, smaller and rarer, is decentralized, horizontal, and inclusive. I call this one Beta. To flourish in today’s business environment, organizations and individuals need to transition from the outdated Alpha system […]
Question: How can I build relationships with key stakeholders? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Competition for our time has never, in the history of human kind, been so intense. Yet, if we fail to make time to connect in authentic and meaningful ways with other people, we cannot lead well and our […]
“They get bids for everything and always take the lowest bid.” “They send out an RFP and I can never speak to the decision maker.” “We’re becoming a commodity. All they do is take the lowest bid.” “It’s the government. They have to take the lowest bid.” Many companies have become smart buyers, but many […]
In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. Years ago, our firm conducted research at Universal Studios Florida and Walt Disney World, Orlando. At the […]
Silent Killer #1: Degenerative Moods A mood is a predisposition for action. As human beings, we are always living in one mood or another. This is an inescapable aspect of life. We are mood-driven creatures, and our moods are the foundations from which we assess and move in the world. Moods come in a variety […]
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