Entries by StrategyDriven

It’s Your ‘Reputation’ Stupid: the Real ‘R’ in CRM

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As the co-inventor of ACT! contact management software, the product credited as the catalyst for the Customer Relationship Management industry, I’m surprisingly not a champion of the concept of ‘managing relationships’ at all. I don’t think entering data, scheduling activities, or even communicating with someone amounts to ‘management’ in any meaningful way. Even if the […]

Where Have All the Leaders Gone?, part 4 of 6

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Leadership Role #3: Making Alliances In today’s fractured, highly competitive, information-driven business world, collaboration is the name of the game. Therefore, an important competency leaders must possess is the ability to make smart, strategic alliances. Alliances open up new possibilities, creating new conditions and resources that allow us to play games we could not play […]

7 Tips for Social Media Marketing

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Photo credits: Cheryl Lawson If you have a business or project going in this modern era, you need to include social media marketing in your long-term plan. Social media is here to stay and you need to participate, like it or not. If you approach this with enthusiasm as a planned part of your mission, […]

Moving on from ROI to ROE, a Return on Empathy

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Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Increasingly, to create sustainable customer relationships, businesses must attend to innovations in psychology, […]