Organizations are comprised of individuals, each of whom possess unique values, perspectives, and motivations. Harmonizing these into a cohesive whole dedicated to achieving common organizational goals is a central responsibility of business leaders at all levels. Business plans and their accompanying performance metrics provide the common framework unifying the organization’s many leaders.
But for business plans to serve this purpose, they must be understood, frequently referenced, and broadly communicated. Consequently, leaders must want and find value in using them.
More than a work instructions list, engaging business plans inspire their use. Such plans require visual appeal, thoughtful organization, and useful tools. Engaging plans take time and effort to develop.