Four Ways Your Company Can Improve Its Online Presence

StrategyDriven Insights Audio

In this day and age, a company’s online presence is absolutely crucial to its success. If someone wants to find out about you, chances are, they will google you – and what’s there needs to be impressive. So here are some tips on how your company can improve its online presence.

Create A New Website

First of all, if your website looks out of date, it’s time to create a new one. If you aren’t sure how to do it, hire a website designer who will be able to make it for you – you need to ensure that it looks professional and that it is user friendly. If you’d like to be involved, why not look up website design best practices so you can contribute some ideas? It’s important to consider what exactly is most important to you about your site. Some companies want sites that are extremely in depth about their products and what they can do, while others like to keep you guessing. No matter what you want, it’s important to make it clear what exactly your company can do for whoever is browsing its site, and you also need to make sure that your contact information is clearly on there.

Consider Your Company Voice

Chances are, your company has a few different online presences, from Twitter to Instagram to Facebook to your actual website, and it’s important that you make sure you have an established voice that reaches across all of these presences. You should be a complete brand and if the people running your website and your Twitter feed aren’t in touch with each other, problems will arise. Consistency is key to your success so you need to consider what exactly you want your company voice to be – whether it’s strictly professional or you’re planning to do some reality TV commentary on your Twitter account, you need to match it to your product.

Protect Your Customers’ Data

These days, privacy is something that is hugely important to people, so you need to make sure that your customers can have absolute faith in your company by carefully protecting their data. Cyber crime is a big deal and has affected a lot of people, so you need to beef up your online security so that your customers know they can give you their details without being worried that you will share it with other companies or – worse – that data could be leaked if your security is breached.

Improve Your Social Media

If you aren’t great with social media, now is the time to change that. It’s the top way that people will contact you – if they have a complaint or query they will tweet you, which means you need to be on it with your social media accounts. Check them every day and make sure you set up a few posts. Relentlessly promoting your products will turn people off, but so will irrelevant tweets – it’s a fine line to walk so it may take you some time to develop that social media presence. Scheduling posts with Tweetdeck, however, should help.

Your online presence is crucial to your success – these tips should ensure that your customers keep coming back for more.