Standing Out In Business - The Era of the Brand

Standing out in the marketplace has become increasingly challenging in a world of sensory overload. Because of this challenge, a familiar and trusted brand still has the ability to cut through the clutter. Organizations will need to look deep inside themselves to find those unique characteristics which differentiate them from the competition and leverage these differentiators to become the preferred choice of customers and prospects.

From over two decades of experience, we have identified eight primary factors which contribute to standing out from the competition when it comes to marketing. We’ve distilled what we’ve learned into The 8 Fundamentals we define below. Ideally this information will help you to shine a light on shortcomings or challenges in your marketing strategy and offer suggestions and solutions for you to Stand Out from the competition, Take Off in a direction that’s true to who you are and where you want to be, and, finally, to Stay On Course to reach your goals.

Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!

About the Authors

Winnie Brignac Hart and Lorrie Brignac Lee of TwinEngine bring 25+ years of marketing experience to leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions. They have built a reputation as inspired, award-winning designers and savvy interpreters of business brand and personality. Their most recent book collaboration, Stand Out: Tools To Master The 8 Fundamentals Of Standing Out In Business, is available on Amazon.com.