Why Your Employees Count as Much as Your Clients

Success in business begins with your people. The model is actually quite simplistic although not always easy to execute. What effective managers and leaders must recognize is that it begins with caring about the people who drive your business. But what distinguishes success is the recognition that businesses are driven not just by customers but by employees as well. Developing a culture of caring within your organization to engage your employees is vital to the strategy to drive success to your business.

Building a Customer Focused Environment

As customer expectations are constantly changing, it is ever more critical that businesses are in tune with those trends. It seems that every day expectations are rising rapidly with every transaction and interaction. In order to leverage the power of customer care in your business, it must be integrated into all aspects of your business by recognising your internal and external customers. Superior customer care can become a powerful business driver that is not centered on major investments but simply an awareness of how you do business. Ultimately, the more that you increase engagement with your customers and focus on taking a routine interaction and making it something memorable, the better chance you will have of creating an improved customer experience. But the process must begin with your employees, also known as your internal customers.

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About the Author

Julie Bowen is a freelance writer and full-time mom. After graduating college, she put a lot of effort into her career as a businesswoman with several successful enterprises, but when motherhood came along, she decided it was time to pull back and take up her other passion, writing. Now she writes about business and finance and finds her work-life balance far more enjoyable. When not working and caring for her children, she likes to go for long walks with her dogs, though she is considering using Rollerblades so they can pull her.