Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Digital marketing strategies, such as those promoted by Brandlift Digital Marketing SEO, require several alternatives to optimize their effectiveness. If you just depend on SEO, then competitors will capitalize on your telegraphed moves. To shake things up, here are eight alternatives to SEO.

1. Paid Advertising

Paid advertising will get you to the top of the search results in no time. It’s one of the reasons some companies have ranked high in audience engagement in several industries. Even with a pay per click model, you’ll see significant changes in the way customers relate to your content.

2. Social Media Marketing

Any company that isn’t using social media is missing out on a ton of revenue. The lowest ranking platform in this category has millions of current and future customers as an audience. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

3. Content Marketing

The distribution of relevant and valuable content is a magnet to good business. Your audience will always seek out good content! And if it goes viral, that content will get freely shared among multiple people.

4. Affiliates

When you decide to go the affiliate marketing route, the partner chosen has to align with your company’s vision. A partner is only as good as their compatibility, so don’t rush into any agreement with a promise of leads. Remember, an affiliate becomes the temporary face of your products and services!

5. Social Media Advertising

When marketing directly on social media isn’t an option, running paid ads on a platform can be just as effective. You can use existing data to reach specific targets without going all in on joining the social media space.

6. Influencer Marketing

A collaboration with influencer is a great way to jumpstart interest in your business. Even without considering the monetary value, this type of deal can be beneficial to both sides. The company gets a trusted face to attach to its product, and the influencer gets a sponsor that can lead to more potential business opportunities for their brand.

7. Events

Event marketing requires money upfront with the eventual promise of future success. For some businesses, it can be a big risk to host or sponsor an event to build brand awareness. Since there is no guarantee of the gains, companies have to take all logistics into account. But when it works, an event can propel any product to greatness.

8. Email Marketing

The efficiency of email marketing keeps it as one of the best SEO alternatives in the world. Targeted emails are the traditional way to boost customer numbers. It’s also still considered a top five choice for gathering valuable data on current and potential customers.

The Perfect Alternative

Avoid flaming out with bad marketing by staying ahead of the game. Trends, consumer wants and general hype can change how a service or product needs to be advertised. SEO will always be a powerful digital marketing tool, but it is one of many that can get you to the finish line.