Why Your Business Brand is Important

Did you know that it takes around 10 seconds for somebody to form an opinion about your business? Opinion is all based on your brand. When you glance at Cadbury, you are able to identify the distinctive purple colour that they use which has actually been patented for them because nobody else is allowed to use that colour as part of their brand. When you see the golden arches of McDonald’s, you know exactly what you’re getting when you see it. And that’s because of the brand.

Marketing strategies across any business need to have a strong brand behind it for that extra all important boost. Understanding why branding is important to accompany and why the branding package you pay for is important will help you to put together something that allows you to offer your customers the very best. With this in mind, let’s take a look at some of the reasons that your brand is so important.

1. You can build recognition. Most of us can name the companies based on logos, in fact there are board games just about this topic alone! Since customers are more likely to choose companies that are familiar to them, you need to develop a brand that will be recognisable, comfortable and familiar on site. From the visual elements such as your logo, to the funny tone that you use in your social media posts, your brand needs to stretch across everything from your website to your social media and back again.
2. You will build trust. Trust in your brand develops over time, but is the time you want to take to get it right. When you help customers develop a positive first impression, you can continue to offer an excellent experience. From here, they will associate positive traits with your brand. The first impression builds trust with your customers, and that will make sure that they are more likely to return in the future. This helps that trust to grow even more overtime.
3. You get to stand out from the composition. The branding choice that you make is going to help you to stand right out from the competition. If you can pinpoint the competitive advantage that you have as well as what you offer your customers that make you different, customers will learn to tie this in with your brand and recognise everything you are doing for them compared to others.
4. You can add value to your business. Did you know that the branding package you take on is going to add more value to your business than anything else? A business is only as strong as the customers that help it to grow, and it’s not the equipment on the product in which you invest here, but your customers. You want your customers to be looking at you at all times, and with a well known brand, you can establish your company in the marketplace and ensure that customers and competitors know that you are there to stay.