7 Marketing Materials for Indoor and Outdoor Use

Digital marketing is essential when trying to build a business in the modern world, but that does not mean that more traditional marketing tactics are also not important. Printed marketing collateral, signage, and promotional products can help brands to stand out from the crowd and reach consumers in a way digital marketing cannot. Unfortunately, entrepreneurs rarely start out with much of a marketing budget, and most are looking for ways to promote their business with limited resources. Small businesses wanting to invest in printed marketing materials should look for multipurpose items that can be used in both indoor and outdoor settings.

Here are seven marketing materials for indoor and outdoor use to consider for your start-up business.

1. Flyers

A low-cost and effective marketing tool is the traditional flyer. Flyers can be displayed in just about any indoor setting and can also be handed out to people at an event or in the street. The key is to distribute flyers in places where your target customers will likely see them.

2. Posters

Essentially a bigger version of a flyer, posters can be placed on bulletin boards, walls, and doors or attached to utility poles and fences. It is best to check whether you need permission to display your posters in a public space.

3. Banners

Banners can be incredibly effective when placed in the right location, e.g., roads in high traffic areas, town and city center shopping districts, and events. To ensure that your banner is suitable for indoor and outdoor use, it is important to get it produced on weatherproof and strong material that will not fade.

4. Stickers

When used appropriately, Custom Stickers can also be effective marketing tools as they can be placed just about anywhere, both inside and outside. While you might not want to go around leaving stickers in public places, giving them out to customers or at events might encourage others to use them and raise awareness of your brand.

5. Business cards

Business cards can be useful not only for individual entrepreneurs trying to network but also for businesses trying to build their brand. Many people are more likely to accept a small card than a flyer or leaflet. Alternatively, design a larger card that catches the eye and can be placed in a display rack in medical clinics, schools, tourist attractions, spas, restaurants, and clubs.

6. Vehicle wraps and decals

Advertising on the side of your car or van with vehicle wraps can be highly effective as the vehicle becomes a moving billboard. Therefore, it makes sense that by distributing bumper stickers and window stickers to your customers, you could turn hundreds of vehicles into traveling billboards for your business. There is no limit to the number of people who will see your brand as the vehicles travel all over the country.

7. Promotional products

Promotional products like water bottles, stationery, sports equipment, coffee mugs, tote bags, t-shirts and much more are incredibly popular with consumers and help raise brand awareness. You could give products away as free gifts with purchases or as prizes or sell them at events.