How to Maintain Quality While Expanding Your Lawn Care Business
When your business is successful, it’s natural to want it to grow, and that’s no different in the lawn care business. After all, with so many happy customers under your belt, there’s no reason to deprive potential new clients of your skillfully manicured lawns and pristinely trimmed hedges. However, there are a lot of things to consider when it comes to expanding your business and maintaining excellent service as you do it.
With a growing customer list comes an increasingly complicated schedule. Scaling your business takes a lot of time, effort, and money. However, with the right resources and a little bit of advice, you can make sure to address every business growth necessity without putting a strain on your business operations- or your mental health.
There are plenty of ways to make sure your company stays on track as it grows. Take a look at some of our suggestions below and make sure expansion doesn’t come at the expense of quality.
Improve Communications
Staying in touch with customers and employees alike is vitally important to any business, but especially when it comes to the lawn care industry. With plenty of workers out in the field and clients spread out across a neighborhood, or even an entire city, being able to communicate effectively and efficiently is an absolute necessity.
With lawn care software, that’s exactly what you’ll be able to do. These handy platforms are designed to make it as easy as possible to get in touch with field workers, customers, and even new clients, so that your business will scale without any growing pains. Rescheduled appointment? Let the lawn care technician know in real-time. Employee running a bit late? Send a notification to the customer so they don’t call your business angry. It’s a win-win!
Keep Track with Care
There are a lot of moving parts when it comes to expanding your lawn care business, and there’s nothing worse than losing track of valuable assets, time, and even employees at any point during that process. After all, you don’t exactly have resources to spare when it comes to scaling, so every last bit can help a whole lot.
The right lawn care software platform will help you keep track of everything you can imagine when it comes to running your business. It allows you to schedule workers to a job, and track how far they are from arriving via GPS. Most even have route optimization capabilities so you can get them there as fast as possible. Plus, with advanced customer profiles, you’ll be able to keep track of how often a client utilizes your services and send reminders when they’re likely in need of another trim.
While not necessarily standard in all lawn care software, some of the more advanced iterations will even allow you to track chemical usage. This allows you to have an in-depth picture of what kind of equipment you need for a job and when you need to restock.
Focus on Customer Service
In any field service industry, you need to focus on customer service. Considering a negative review can take your business from customer favorite to neighborhood pariah, it’s important to make sure you’re keeping customers happy no matter how much you’re trying to handle your business expansion.
Again, a good lawn care software can help you do just that. You’ll not only be able to field customer complaints in an organized and efficient manner, but you’ll also have the communication tools at your fingertips to keep customers and employees in the know when they need to be.
Prioritize Efficiency
The final key to successfully expanding your business is efficiency. If you want to handle more clients without increasing your overhead along with it, you’re going to have to be as efficient as possible across your many departments.
We can’t overstate the value of lawn care software in this instance. It’s specifically designed to streamline business operations and improve productivity, whether it’s in servicing current clients or even marketing to new ones. Simply put, it’s 2020, and the best way to make an impact on your business is with lawn care software.
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