Sustainable Transportation as a Corporate Strategy

Roughly 60% of companies worldwide have sustainable strategies in place according to a Forbes report. Businesses incorporate green practices in response to environmental issues, regulatory compliance, and reputation enhancement. Sustainable operations also reduce costs and improve bottom lines. Specifically, implementing a sustainable transportation policy as a corporate strategy offers significant value from environmental and financial benefits to increased efficiency and social advantages.

Cost Reduction  

Regulatory compliance is a key factor driving companies to adopt sustainable strategies not only to avoid fines, but also to maintain a good image and retain market access. Furthermore, consumers are increasingly conscious of environmental issues and are more amenable to supporting companies that prioritize sustainability. For example, a company may choose to transition their fleets to electric vehicles to lower carbon emissions and improve fuel efficiency. When making the switch, a combination of hybrid and fully electric cars may be chosen. To make the best selection, data driven sites are consulted to compare specs, performance, prices, and features. Hence, a business can offer the best mobility solutions to their employees and use sustainable transportation in their operations and activities.

Moreover, the company may collaborate with public transportation providers to reduce dependence on personal vehicles and enhance employee commute options. To demonstrate, public transport is free for all staff working for the city of Vienna while company workers in Germany are entitled to public transport subsidy. Hence, a company or government entity can subsidize transportation costs or give free passes to employees. At any rate, commuting allowances are given and may be based on a legal obligation, collective agreement (CAO), or company agreement.

Business Opportunities

Shifting to sustainable transportation as a corporate strategy can also open up new business opportunities for companies in various sectors. To illustrate, technology development and innovation are enhanced by those who develop and manufacture electric vehicles and related components. For others, investments in autonomous vehicles for transportation increase efficiency. Researching and developing new sustainable fuel sources are part of innovation as investments in the development of advanced public transportation systems. Sustainable transportation products such as electric bikes, scooters, or car-sharing services are new possibilities for companies as green logistics solutions.

Whatever type of new products and markets that emerge, companies that embrace sustainable transportation policies can position themselves as leaders and take advantage of developing trends. Moreover, investors are more likely to bet on businesses that offer sustainable solutions. According to Gartner research, 85% of investors consider environmental, social, and corporate governance (ESG) when making corporate decisions. As much as 91% of banks monitor the ESG performance of investments while 67% screen loan portfolios for risks, says the same research. Hence, a strong ESG disclosure is deemed a safer and stabler wager for investors and sponsors. Improved ESG performance also benefits a company because it can access capital, experience improved performance, save on costs, and gain higher customer loyalty.

Sustainable transportation is becoming a crucial component in corporate strategy. In responding to environmental concerns, consumer demands, and regulatory pressures, companies enhance their reputation/brands, reduce costs, and even create new business opportunities.