4 Trends Shaping Business Events In 2024

Business events have undergone significant change since the COVID-19 pandemic. Corporate functions, networking events, seminars, and office parties have all changed in a number of different ways, with a few notable trends emerging in the last year or so. It is helpful to stay abreast of the latest trends and developments in the world of business events so that you can keep these in mind for your own events. Business events can serve various important purposes, so you will always want to make sure you are able to plan a successful event. Keep reading to discover the main trends right now.

1. Both In-Person & Virtual Events Popular

Obviously, virtual events became normalised during the COVID-19 pandemic. Virtual events can be beneficial as they are easier and cheaper to plan, and people can attend regardless of location. This is why there are still many virtual events being held, but in-person events have had a roaring return. This is because people want to make up for lost time during COVID and miss the face-to-face interactions that make in-person events so special. This is why you should always consider the type of event you are hosting and the purpose of the event so that you can decide whether an in-person or virtual event would be best.

2. Live Entertainment

Leading on from this, the return of in-person events has also seen live entertainment become a popular option. In particular, hiring a live band is a popular trend right now for business events like staff parties because they can make these events fun, special, and memorable. Of course, you want to find a suitable band for a business event, which is why it is a good idea to use a site like Alive Network where you can compare a wide selection of talented bands with plenty of corporate function experience. No matter what kind of event you are hosting, this can be a great way to bring some fun energy and encourage people to enjoy themselves.

3. Sustainability

There is a huge focus on sustainability these days, so this is a notable trend in the business events world. It is important to make sure your event is sustainable by minimising impact on the environment. There are a few ways to do this, such as:

Eco-friendly materials
Minimising waste
Choosing eco-friendly venues
Arranging eco-friendly transport
Conserving water
LED lighting

4. Tech Integration

With so many amazing tech developments in recent years, it is not surprising that tech integration is a major part of business events in 2024. There are all kinds of technologies that can elevate any business event, including:

Event management platforms
Live streaming
Virtual reality and augmented reality experiences
AI chatbots
Data analytics

These are a few of the main trends shaping the UK business event world in 2024. It has been a fascinating few years with so much changing as a result of COVID-19, but there has also been a leaning towards returning to old ways with in-person events with entertainment proving to be popular in 2024.