The Key Elements for a Successful Business Event

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StrategyDriven Marketing And Sales Article | The Key Elements for a Successful Business Event

There are so many reasons why you may hold a business event. This may be to appeal to new suppliers or customers. Or, it may be to celebrate a business achievement. If a business event is not successful, you may find that it is a waste of resources, time, and energy. It is, therefore, imperative that you work hard to create a successful business event whenever you have the opportunity. Knowing what key elements an event must feature will give you the recipe you need for success.

Giving Your Event a Purpose

All events (no matter the size) must have a purpose. If an event does not have a purpose, then attendees will not know why they are there. Similarly, your business will not know what you need to achieve. A purpose for an event will give it much-needed direction. So, are you holding an event to stir up some new business? Are you looking to make new connections with suppliers? Or, are you looking to branch out into a new market? Why are you holding a business event, and what does a successful business event look like to you?

Knowing and Understanding Your Audience and Their Needs

After establishing why you are holding a business event, you then need to understand more about your audience. Who is your target audience, and what do they look like? What are their expectations from an event, and what do they need? If you are not providing value for your audience, and you are not catering to their needs, then what impact are you expecting to have? Establishing the demographics of the attendees, and knowing what is driving them, will help your event have purpose, meaning, and value.

Choosing the Most Appropriate Accessible Venue

A successful event is going to be held at a location that is accessible and set up for business functions. When you are looking at business event venues, it is important to establish what they have to offer you, and your upcoming event. For example, do they offer catering? Do they have a favorable reputation that you can use to enhance your marketing efforts? An appropriate venue is going to be one that can accommodate business meetings, events, and seminars for large groups of attendees (as well as smaller groups).

Emphasis on Keynote Presenters

A successful event will be broken up into various stages. It will also feature keynote speakers throughout the duration. All attendees expect value when they are attending any business event, so always provide keynote speakers that are well respected and valued in your industry. Keynote speakers can draw in attendees and guests, and they can keep them at an event longer, especially if they are providing usable and worthwhile content.

The Cost of an Event 

All business events cost money. Making sure that you do not overspend or spend more per head than you want to is crucial. A successful business event is going to provide you with value for money, and it is going to give you a great return on your investment. So, try to remember this when you are looking at overall costs per head.

What Kind of Circuit Breaker Should You Install in a Commercial Building?

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StrategyDriven Tactical Execution Article | What Kind of Circuit Breaker Should You Install in a Commercial Building?

Commercial buildings are buildings zoned for commerce. You might see a lawyer’s office in a commercial building, or maybe you’ll see one being used as a furniture store.

Whatever it’s being used for, though, if it’s zoned commercial, it must be constructed correctly and have all the necessary components. The building’s owner and customers demand no less.

The electrical components within the building must all be functioning correctly. You should see the proper circuit breakers inside.

If you don’t know much about electrical systems, though, you may not know whether you want a square D 50-amp breaker in the commercial building or some other kind entirely. Let’s talk about which circuit breakers should go in commercial buildings right now.

What is a Circuit Breaker?

First, let’s define circuit breakers, just in case you don’t know this term. Breakers are electrical components. They’re safety devices. You install one as protection for an electrical circuit.

If there’s too much current running through one part of the electrical system, the breaker trips, which stops an overload. Electrical overloads can be quite serious since they can cause a fire in some instances.

What Goes Into Selecting a Circuit Breaker for Commercial Buildings?

There is no single answer as to what circuit breakers you want in commercial buildings. That is because several crucial factors go into making this choice.

You will need a professional electrician to answer this question for you. They will look at any existing regulations they must follow. They will examine the technological requirements and telecommunications systems associated with this particular electrical circuit.

They must also look at the load the circuit must bear and the electrical system’s general characteristics. Finally, they must consider the environment where the breaker will be installed. They must be mindful of the average temperature there, the humidity that might be present, and so forth.

The Rated Current and the Ambient Temperature

When a professional electrician looks at everything we mentioned, they will pay particular attention to the ambient temperature and the rated current. Say that they are dealing with a low-voltage distribution circuit breaker. If so, they will want to install those rated for 40 degrees Celsius for industrial CBs, or 30 degrees Celsius for commercial distributive or domestic CBs.

Compensated Thermal Magnetic Tripping Units

An electrician working in a commercial building might use a compensated thermal magnetic tripping unit if they have an enclosed electrical system where they must install energy-intensive CBs. This kind ends up getting installed in many commercial sites.

Uncompensated Units

An electrician might also install an uncompensated thermal magnetic tripping unit. These are appropriate for very hot climates or facilities.

If a facility is running some equipment that generates a lot of heat, you can bet the electrician will install an uncompensated unit.

Those are the basic rules regarding what circuit breakers you’ll see in commercial facilities. These are critical choices. A breaker that isn’t adequate for a particular building can cause tons of headaches for the employees and building owner.

Social Media Metrics to Monitor to Improve Your Content Strategy

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StrategyDriven Online Marketing and Website Development Article, Social Media Metrics to Monitor to Improve Your Content Strategy

Social media has become an integral part of many businesses’ marketing strategies. It provides a platform to connect with customers, build brand awareness, and promote products and services. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. In this post, we’ll explore some social media metrics that you should be monitoring to improve your content strategy.

Engagement Rate

Engagement rate is one of the most important metrics to monitor on social media. It measures how many people are interacting with your content, such as liking, commenting, and sharing. High engagement rates indicate that your content is resonating with your audience and driving conversations.

To calculate engagement rate, divide the number of engagements (likes, comments, shares, etc.) by the number of followers or impressions. A higher engagement rate is better, as it indicates that your content is creating a strong connection with your audience.

Reach

Reach measures the number of people who see your content. It’s important to monitor reach to understand how far your content is spreading and how many people it’s reaching. A high reach means that your content is being shared and seen by a large number of people.

To increase reach, consider using paid advertising, such as promoted posts or ads, to target specific audiences. You can also optimize your content for shareability, such as using eye-catching visuals or incorporating trending topics and hashtags.


Click-Through Rate

Click-through rate (CTR) measures the number of clicks your content receives. It’s an important metric to monitor because it indicates how effective your content is at driving traffic to your website or other desired destination.

To calculate CTR, divide the number of clicks by the number of impressions. A higher CTR is better, as it means that your content is compelling and driving action from your audience.

Conversion Rate

Conversion rate measures the number of people who take a desired action, such as making a purchase or filling out a form. It’s an important metric to monitor because it helps you understand how effective your social media marketing is at driving business results.

To calculate conversion rate, divide the number of conversions by the number of clicks. A higher conversion rate is better, as it means that your social media marketing is effectively driving business outcomes.

Follower Growth

Follower growth measures how many new followers you’re gaining over time. It’s important to monitor follower growth to understand how well your content is resonating with your target audience and how effectively you’re building your social media presence.

To increase follower growth, consider running contests or promotions, optimizing your profile and content for search engines, making your content sharable with tools like share button from ShareThis, and engaging with your audience through comments and messages.

Mentions and Hashtags

Mentions and hashtags are important metrics to monitor because they help you understand how your brand is being talked about on social media. By monitoring mentions and hashtags, you can identify brand advocates, respond to customer feedback, and identify trends and topics that are relevant to your audience.

To monitor mentions and hashtags, use social media listening tools or simply search for your brand name or relevant keywords on social media platforms.

Time of Day

Monitoring the time of day that your content is being shared can help you understand when your audience is most active on social media. This can help you optimize your posting schedule to ensure that your content is being seen by the largest possible audience.

To monitor the best times to post, use social media analytics tools or simply track engagement rates at different times of the day. You can also experiment with posting at different times to see what works best for your audience.

Content Type

Monitoring the type of content that is generating the most engagement can help you identify what your audience is interested in and what types of content are most effective at driving engagement.

To monitor content type, look at the engagement rates for different types of content, such as photos, videos, and text posts. You can also experiment with different types of content to see what works best for your audience.

Audience Demographics

Understanding your audience demographics can help you create more targeted and effective content. By monitoring metrics such as age, gender, and location, you can tailor your content to the preferences and interests of your target audience.

To monitor audience demographics, use social media analytics tools or simply track engagement rates and other metrics by age, gender, and location. You can also survey your audience to gain a deeper understanding of their preferences and interests.

Share of Voice

Share of voice measures the percentage of social media conversations about your brand compared to your competitors. It’s an important metric to monitor because it helps you understand your brand’s position in the market and how well you’re competing with other brands.

To monitor share of voice, use social media listening tools or simply track the number of mentions and conversations about your brand compared to your competitors. You can also analyze the sentiment of these conversations to gain insights into how your brand is perceived compared to your competitors.

In conclusion, monitoring social media metrics is a critical component of any effective social media marketing strategy. By tracking engagement rate, reach, click-through rate, conversion rate, follower growth, mentions and hashtags, time of day, content type, audience demographics, and share of voice, you can gain valuable insights into your audience and improve your content strategy.

The Rise of 3D Content in Digital Storytelling

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StrategyDriven Online Marketing and Website Development Article | The Rise of 3D Content in Digital Storytelling

The business value of 3D content for digital storytelling is obvious: it enables you to take your customers through a customized world that demonstrates what you can do. While some still cling to the prejudice that 3D content is ‘gimmicky’, this kind of experience can illustrate your products and solutions in action using realistic settings that your customer will recognize. This makes 3D content a unique asset for your digital storytelling arsenal, provided your digital storytelling software can handle this kind of content.

How 3D Content Tells Your Story in a Unique Way

Using 3D content, your business can draw the invisible connections between physical assets or to show how services are connected, even when they’re physically distant from one another. Some sectors struggle to show the value of their connected products – especially in the software and high-tech sectors, where the ‘action’ can be intangible or invisible. 3D content can visualize these situations.

For example, a technical product manufacturer can show their interconnected solutions in action on a refinery, how these are linked to related solutions in international pipelines, storage facilities, carbon capture, wind power, and power storage. Understanding interlinked concepts like this can be hard without something three-dimensional we can truly grasp.

Another unique quality that 3D content has is the ability to show new possibilities that just don’t exist yet. This means that new technology or products can be shown in a realistic setting, even when there are no existing examples that you can show in action.

The Metaverse: a 3D Internet

The metaverse has gained a lot of attention in recent years, but many feel that it has failed to live up to the promises. It’s important with emerging technologies to take hyperbolic claims with a pinch of salt. Forget the hype and poorly conceived demonstrations and look at ‘the metaverse’ for what it truly is: a 3D internet.

When you strip it down to this basic concept the true potential is laid bare.

Working ‘in the metaverse’ might be a number of years away, but that doesn’t mean we should ignore this incredible technology.  Solid applications for 3D content in the metaverse already exist. Digital storytelling provides measurable value to business, and this will certainly be one of the things that makes a successful jump into the metaverse.

Businesses can gain an advantage by getting to grips with 3D content early-on and exploring how they can use it. Before it becomes necessary to have these capabilities it is wise for companies to already understand how to use 3D content to generate business value.

Starting with a demonstrably practical application like digital storytelling, companies can learn to master 3D content without stretching their resources for merely hypothetical gains.

Using 3D Content With Digital Storytelling Software

Digital storytelling is remarkable for its ability to engage audiences and form strong emotional responses that cement memories in our brains. Things are easier to understand when they’re communicated in the format of ‘a story’, and digital media makes it possible to do this prolifically.  

Businesses typically use professional digital storytelling software to deploy digital stories across multiple distribution points, organize media into a single library, and create multiple targeted versions of stories that reach specific audience groups.

Engagement

When it comes to video content, even digital stories, our attention span is limited. By adding this kind of engaging content to digital stories, it can create a natural ‘break’ that resets the viewers attention span and keeps it interesting.

Interaction

Many companies struggle to find ways of fostering interaction with their digital storytelling. This is especially crucial for immersive Customer Experience Centers, which are the perfect venue for displaying your 3D content. By exploring a three-dimensional model of your product, or walking through a virtual factory, you can give your customers a special and interactive experience that brings them closer to your brand.

Customizable

3D media can also be customizable, by creating multiple variations of virtual environments that display your customer’s own factory using your robots, or showing their branded store with your products. Common elements can be reused, and different ‘rooms’ can be added when needed. Your digital storytelling software helps you achieve this and deploy these customized experiences with minimal effort.

When you add engaging 3D content to digital stories, it can add a new dimension to the experience. So, it’s worthwhile selecting digital storytelling software that can handle 3D content.

The Right Setting for 3D Content in Business

While the value and capabilities of 3D are already becoming clear, what is not clear is the best way of using it.

Is there a ‘right’ setting for 3D content? There are numerous ways that we can experience 3D environments, and businesses will want to know how to direct their investment. Some prognostication would be useful here, but in reality, it is hard to know which technologies will become the most popular ways to explore 3D content in the future.

There are many ways you can display 3D content today. Let’s look at some of the options on the market right now.

VR Goggles

VR goggles have been around for about 30 years, starting with the SEGA VR. Working examples were uncommon for several years, and the technology has struggled to gain popularity. As it became easier to produce 3D content in the 2000s, VR goggles started to return to the public consciousness. Many find them clunky and distracting, and this can limit their applicability. Interaction also relies on a third technology such as gloves or gesture sensors.

Small Screens

From smartphones to desktop computers, smaller screens are the most common way that people explore 3D content. This may remain the primary way for people to interact with the metaverse for a number of years.

Large Screens and Briefing Centers

Briefing centers have a lot to gain from 3D content. These environments are already well set up for this kind of content, as they typically have large screens and digital signage. By interacting directly with a touch-capable screen, customers can easily explore 3D environments and make them curious to learn more.

Customer Experience Centers and Immersive Experiences

Customer experience centers bring a new level of brand experience to the traditional briefing center, often exceeding customer preconceptions. Experience centers often use immersive technologies such as immersive experience rooms to show digital stories and presentations. These are the ideal environment for 3D content because they’re totally immersive without having the drawbacks of cumbersome goggles.

Games and D2C Content

Gamification has become a real buzzword for marketers wanting to create engaging brand experiences and events for their customers. These are especially valuable as part of a D2C initiative as games can help solidify attachment to a brand by encouraging customers to invest themselves (time spent) on building a relationship via a game. 3D content can bring these to life, make them more interactive and engaging.

YouTube Content or Website Videos

Video content has grown immensely in value, and it accounts for a staggering share of internet traffic. Most people prefer to watch a video than read the equivalent text. In many cases, your video content will be the very first point of contact with your brand. Adding 3D content judiciously can boost engagement and help you demonstrate things that are intangible or otherwise hard to show.

Wherever You Want

It’s good to know that with the right digital storytelling software, it doesn’t matter which screen or device your customers use to experience your 3D content. The process for creating the content itself is largely the same, regardless of how you intend to deploy it. This means that you can reuse your 3D content in any setting, provided your digital storytelling software supports it.

Using 3D Content With Your Digital Storytelling

While still developing rapidly, 3D content has already made a niche for itself. Younger generations will become more adept with this kind of content, for whom it is already part of their digital landscape.

One thing is certain: 3D content isn’t going away and will only become more important in the future.

When businesses recognize that the much-hyped ‘metaverse’ is essentially a 3D internet, it is clearer that ignoring it is a dangerous path to take. Mastering 3D content is the first step toward building a metaverse presence, and companies can immediately start to generate value from this content.

If you’re still feeling hesitant, it’s worth reflecting on those poor retailers and businesses that shunned the internet as a ‘fad’ in the 1990s. Ignoring the immense potential of this technology out of fear of the technical aspects is to be done at your peril.

More information about this available on https://www.purplestorytelling.com/.

How To Leverage Technology As A Female Entrepreneur

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StrategyDriven Managing Your Business Article | How To Leverage Technology As A Female Entrepreneur

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships. Here are some strategies for business owners looking to leverage technology to create connections with customers.

Customer Service Solutions

Technology can help streamline customer service processes and create a more efficient experience for customers. Through various innovations, businesses can respond quickly to customer inquiries without the need for additional staff or resources. Here are some specific solutions:

Voice over Internet Protocol (VoIP) Gateway Device

A VoIP gateway device can help bridge the gap between customers and businesses. It offers a cost-effective way to communicate with customers and provides an efficient means of responding quickly to customer inquiries. VoIP technology allows for easy integration with existing communication systems, providing greater flexibility.


AI-powered Chatbots

AI-powered chatbots can provide an automated self-service solution for customers. They can answer customer inquiries quickly, allowing businesses to focus on other areas of the business. This technology is especially useful for businesses that need a high volume of interactions with customers, such as eCommerce stores.

Live Video Streaming

Live video streaming provides an engaging way for businesses to connect with customers, giving them a firsthand look into the operations of the business. It also allows for real-time interaction between customers and employees, creating a more intimate relationship that can be beneficial for building customer loyalty.

StrategyDriven Managing Your Business Article | How To Leverage Technology As A Female EntrepreneurSocial Media Management Tools

Technology has transformed how companies use social media to engage with customers. Now, businesses can use them to share product updates, industry news, helpful resources, or more personal content such as customer stories or lifestyle photographs. You can also use them to build relationships by responding quickly to customer inquiries and comments on posts.

Marketing Strategies

Technology can also help businesses create effective marketing strategies. Businesses can use it to understand their target audience, giving them the ability to craft more targeted messages for greater success. Here are some campaigns made possible by technology:

Video Marketing

Video marketing is a powerful way of connecting with customers and making an impression of them. By creating video content that appeals directly to your target audience, you can establish yourself as an authority while also helping potential customers get to know your brand better.

You can create videos that provide helpful information about your product or service, tell stories that highlight the benefits of working with you, share customer reviews, or even host virtual events for Q&A sessions about topics related to your business niche. The possibilities are endless.

Search Engine Optimization (SEO)

SEO is a technique used to increase the visibility of your website in search results. It involves optimizing content and making sure your website follows best practice guidelines to get it ranked high on major search engines. By leveraging SEO, you can reach more potential customers and help them find you more easily.

StrategyDriven Managing Your Business Article | How To Leverage Technology As A Female EntrepreneurEmail Marketing

Email marketing is a great way to keep in touch with customers. You can use it to send out informative content, such as newsletters or product updates, as well as special offers and discounts. By customizing emails for your target audience, you can create more personalized communications that will help foster customer loyalty.

Analytics Tools

Using analytics tools effectively is key to understanding what works best for connecting with customers online. Whether tracking engagement rates on social media posts or analyzing website traffic patterns, accessing data from multiple sources will help you make informed decisions about how best to reach out and engage with potential customers online.

For instance, you can use analytics to determine the most effective content and create more of it. Alternatively, you can understand the type of messaging customers are responding best to and tailor your advertising campaigns accordingly.

Furthermore, modern analytics tools provide the ability to gain insights from customer interactions, allowing you to better understand their preferences and behaviors. With this information, businesses can create more personalized experiences that help build relationships with customers.

Technology provides endless opportunities for female entrepreneurs looking to create meaningful connections with their customers through digital channels like social media platforms and video marketing tools. By leveraging analytics tools effectively and utilizing strategies that work best for their target audience, they can establish themselves as authorities while also cultivating relationships that will stand the test of time.