Every Business Needs Professional Photos, Here Is Why

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StrategyDriven Business Communications Article |Professional Photos|Every Business Needs Professional Photos, Here Is WhyEveryone loves a stock photo – they are easy, relatively cheap or free, and can illustrate a point well. But, the same images appear across multiple websites, and over time your business is blended in with the rest of them – even if you are better.

Often, new businesses will focus on putting their money in other areas, assuming that so long as they have some photos, that is enough when your images can be your differentiator in reality.

Assets

Content is one of the most powerful things your business will put on the internet, and your photographs will be part of those assets. Corporate Photography will give you a range of assets that can be used across your media. Once that has been taken, unless they are campaign specific or seasonal – they can be used repeatedly.

SEO

Your business website will need some SEO work, and your images will be one of the driving forces behind being found.

But how do you optimize your photos?

  • Unique images
  • Captions
  • ALT text
  • Resizing images
  • File Names

Professional photos will be delivered with most of the heavy work done.

Authenticity

While stock photos can be used in a lot of ways, they don’t give people much of an impression about your company and who you are. People like to know the organizations they buy from and work with.

Photos of you, your team, and how you do things are more likely to give people the impression that you want. Authenticity isn’t possible when all people can find stock photos.

Professional photos will complement your tone of voice in the text and give more to your story.


Representative

Does a stock photo represent what you are trying to achieve? Are those photos that you want to be associated with? Your images represent your brand. You should strive for high-quality photos that have your brand’s personality and support the story that your brand is telling.

Remember that the images you have will be one of the first things a customer will see, representing your brand.

Quality

Stock photos are not taken for anyone specifically, and the quality, while it can be good, isn’t going to be for your specific needs. It is going to be one standard. Professional photographers will head to your business location with everything they need to give you the highest-quality, stunning images and work with you to create.

You’ll get images that work for your website – sure, but you’ll also have them the right size for your social media profiles. Each photo will be perfect for you.

Competitive Edge

Your images will help you stand out from the sea of stock photos and make you more recognizable. Make-up brands and sports brands are great examples – while the colors and styles of clothing might be the same, their images are true to their brand, and you can tell them apart just from those.

Professional images will give you a strong competitive edge. Professional Photography will be part of your branding story, and here are some other tips that will help: The Basics Of Good Branding – StrategyDriven.

4 Ways To Ensure Building A Business Is Easy

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StrategyDriven Starting Your Business Article |Building a business is easy|4 Ways To Ensure Building A Business Is EasyAre you thinking about setting up a new business? This is easier than ever to do, however there’s no guarantee that a company like this will be successful. That’s why you should be exploring the right steps to take to ensure that growing your business is simple. Here are some of the options we recommend you explore.

Invest In A Franchise

First, you might want to think about investing in a franchise. A franchise investment is a little like using a great recipe for starting a company. After all, franchises have already seen high levels of success on the market. This means that you have a winning formula and there’s far less risk overall.

You can use solutions such as Franchise Direct to find great franchises that are going to provide the big benefits that you are searching for here.

Use The Right Support

Next, you should consider using the right support to build up your business. This doesn’t always mean hiring permanent team members. Indeed, hiring high numbers of team members can add unnecessary expense to your business model. Instead of doing this, you might want to think about outsourcing. However, you will still need to research an outsourcing solution carefully to ensure that it is going to provide the benefits that you are searching for from your company. Don’t forget, if an outsourcing service doesn’t measure up, then it’s always going to reflect poorly on your business and could stunt your growth.


Complete Key Research

When you decide you want to start a business, there are some factors that you need to consider. One of these is conducting the right amount of research so you know if your business will be a success. Market research may be time consuming but it is vital if you want your business to stand the test of time. You can carry out polls and questionnaires on potential customers and clients to see what they think of your products or services. This way you can tweak anything needed when you get the results back. Before you think about market research, you will need to work out who your target audience is and what their main demographic is.

Budget Wisely

Finally, building a business from the ground up is never going to be easy or cheap. You will need to have your financial affairs in order to start this business of yours. It all comes down to how well you budget and work out how much you need to get started. If you don’t have the money to hand then you will need to apply for a business loan. In order to be successful for this you will need to have a strong credit score. The bank needs to know you are a safe lending option.

We hope this helps you understand some of the key steps that you can take to ensure that building your business is easy and does deliver the high quality results that you hoped for. Remember, while it can be tricky to ensure that a new company is profitable, taking the right steps will give you the absolute best chance at success.

Creating an Effective Marketing Plan for Your Startup

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StrategyDriven Starting Your Business Article |Effective Marketing Plan|Creating an Effective Marketing Plan for Your StartupWhen you are launching or running a startup business, you need to utilize marketing as much as possible. If you are going to get your name, business, and brand out there and seen by your customers, you will need to place high importance on your marketing efforts. Ensuring that you get the results is made easier by having an effective plan. So, just what should this marketing plan include?

Clear Aims and Objectives

Before you jump in at the deep end with marketing, you need to know what your aims and objectives are. What results do you want to see with marketing efforts? Are you looking at building brand awareness? Are you interested in launching a new product? Or are you looking to gain customer confidence? If your marketing efforts do not have clear and targeted aims and objectives, you will find that you will struggle to get the most out of marketing. When you have aims and objectives to work towards, you have a vision, and this is crucial for all types of marketing.

An Understanding of Your Target Market

To get the most out of all marketing and a marketing plan, you need to know who your target market is. Not all marketing channels and mediums will be effective for your target market, and this is why you need to have a solid understanding of who your target market is and what they want. When you have an understanding, you can then start to build a customer profile. Knowing what makes your customers purchase products and services, and ultimately knowing what makes them tick, is going to help you get great returns on all your marketing efforts (both online and offline).


The Type of Marketing and Advertising You Will Use

Your target audience does not want to be inundated with marketing and advertising that is of no interest (or little benefit) to them. They want to be well-informed, quickly, and effectively. To ensure that this happens, you need to think about what marketing and advertising you will use, when, and why. For example, will you want to advertise online exclusively, or will you want to try other advertising and marketing methods? It is important to always be specific when you advertise to ensure efficiency and effectiveness. For example, some of the best and worst Christmas adverts have left target markets and audiences questioning what they have just seen and why. This can, of course, be good, especially if it gets customers talking and asking more questions. However, if it leaves them feeling confused, you could find that your marketing budget has just been wasted.

Knowledge and Awareness of Competitors

When you are putting together a marketing plan, you need to be fully aware of what your competitors are doing and why. What methods are they introducing, and what are they having success with? Monitoring the competition’s marketing efforts will help you plan for the next few months, but it will also help you ensure you spend in the right areas.

Construction Site Security and Traffic Management: Why Is It Important?

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StrategyDriven Risk Management Article |Construction Site Security|Construction Site Security and Traffic Management: Why Is It Important?Construction sites and projects pose high risks for workers and people around them. The risk is even higher for construction workers and personnel, facing various safety hazards during operations. Therefore, necessary action, security, and safety must be provided within and outside the construction site.

Moreover, it is well–known that construction sites are busy places, given that construction vehicles like frontloaders, cranes, and the like, are necessary to complete a project. With that, general traffic around residences or commercial areas can be highly affected. Thus, traffic management is necessary to ensure that occurring traffic and area congestion are taken care of, avoiding risk for workers and the public.

Before deciding on any construction project, prioritizing safety plans and efficient management are vital so that any incidents can be avoided during operations. Continue reading to learn more about construction site security, traffic management, and its importance.

Site Security and Traffic Management

Various hazards in the construction site are inevitable. Thus proper safety measures are practiced to ensure that workers and anyone involved in the project are provided with adequate security and safety. Site security provides services with professional personnel that help overlook the construction site’s valuable materials and equipment.

The service commonly comes with advanced equipment and technology like visual surveillance cameras or mirrors to ensure that the premises are well-secured from damage or theft. Traffic control and management services, on the other hand, are responsible for maintaining the safety of workers and the general public from moving construction vehicles.

These construction vehicles are used to load and unload, tow massive materials, dig, dump debris, and perform many other functions. Traffic control services create proper planning and management, encompassing site routes to ensure that construction vehicles and pedestrians can move around safely.

On average, according to the International Labor Organization, construction sites have over 60,000 fatal cases recorded worldwide. That estimated number of incidents can run in a span of 10 minutes. Countries having the highest construction occupational injuries include China, the U.S., South Korea, United Kingdom, to name a few.

Particularly in the U.S., construction industries showed the highest workplace deaths and injuries due to more than a thousand construction accidents recorded in 2020. The highest causes include vehicular construction incidents, falls, slips, object or equipment-related, exposure to harmful substances, and many others. America has hundreds of site security and traffic control services in Illinois, Pennsylvania, California, etc.

Moreover, in Australia, the construction industry is included in the country’s top three most fatal industries. In 2019, more than a hundred fatal cases involved the construction industry. Common causes include falling objects, falling from heights, vehicle collisions, electricity contact, moving machinery, and others.

Australia has more than 17,000 Site Security & Traffic Control services, mainly available in locations like New South Wales, Sydney, Perth, etc., that are safety focused and accredited to perform construction control and security measures.


Importance of Site Security

Efficient site security is a necessity in the construction industry. As mentioned, large material and equipment investments are present in every construction project.

Given the value of these resources, necessary site security is needed to ensure that these resources are protected from damages during and after work hours. Some other importance of site security include the following:

  • Professional site security can help improve project morale and productivity in the workplace. If workers feel secure and protected, including the site and materials they work on, they are more likely to do their job without interruptions.
  • Hiring site security decreases the cost of liabilities. Site security can make sure that every worker is with utmost protection from incidents that can cause serious accidents. Most site securities provide insurance to complement the service should there be unfortunate events that might happen during the watch of their personnel.

Importance of Traffic Management

Protecting workers and pedestrians is the primary purpose of having traffic management services. As mentioned, construction vehicles can come in and out of the site to perform multiple operations and functions in the construction process. Thus, traffic control and management actively ensure that pedestrians and private vehicles are separated and away from the construction site.

Traffic management also includes proper procedures and instructions for traffic controls and emergencies. Moreover, it helps minimize or eliminate vehicle-related risks by ensuring that necessary traffic signs are present and that a traffic management plan is effectively implemented throughout the construction project’s reach.

Traffic management plans commonly include marked direct routes, exclusion zones, and specific parking areas for workers and site visitors. These traffic control and management companies continuously implement management plans, monitor, and adjust to what fits better to the needs of construction projects.

Conclusion

Construction projects require a safe and secure space for workers and others involved in the operations. Thus, it is crucial that hiring the right site security and traffic management should be the priority. Securing proper security and traffic plan management can show accountability and preparedness in the construction sites, which equates to giving importance and taking responsibility for the workers’ safety and well-being.

Why Do Startup Businesses Need To Hire a Lawyer?

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StrategyDriven Starting Your Business Article | Why Do Startup Businesses Need To Hire a Lawyer?If you are planning on starting your own business, you must make sure you hire a lawyer to help you. Even though you are probably focused on the products and services you want to provide for your customers and clients, you also need to work with an attorney who can make sure you do not overlook anything. You must hire experienced business attorneys to help you, such as the team from Tully Rinckey. What are some of the biggest reasons why you need to hire a lawyer who can help you get your business off the ground?

1. Choose the Right Structure for Your Business

One of the first reasons why you need to hire a lawyer is that you have to make sure you choose the right structure for your business. For example, are you interested in a sole proprietorship? Or are you thinking about forming a corporation? There are plenty of options out there, and you must make sure you choose the right one to meet your needs. For example, if you work with some of the Tully Rinckey employees, they can help you choose the right business formation, setting your products and services up to be successful in the future.

2. Prevent Lawsuits From Coming Your Way

The reality is that businesses are always targets because people think they have a lot of money. Lots of people are going to try to find any possible reason they can to file a lawsuit against you, and you want to prevent that from happening. You need to prevent lawsuits from coming your way, and that is where an attorney can help you. For example, a business attorney can make sure that you do not overlook important rules and regulations related to your industry. A business attorney can also help you defend yourself if someone tries to file an injury or neglect lawsuit against your company. You must make sure that you reduce the chances of facing a lawsuit, and a business attorney can help you do that.


3. Ensure Your Intellectual Property Is Protected

You will probably have a lot of intellectual property that you need to protect as well. For example, if you have novel products and services, you might be interested in filing a patent that protects them. Or, you might want to file a copyright protection application for your business name. You might even be interested in trademarking some of your information. You must make sure that there isn’t another company that tries to steal your intellectual property, and a business attorney can help you with that. Make sure your intellectual property is properly protected by working with a trained business lawyer.

4. Help With Real Estate Agreements

Finally, you should also hire a business lawyer because you will probably need some help with some real estate agreements. If you plan on renting commercial property from someone, you must make sure the contract is reviewed before you sign it. You need to make sure you understand what you are responsible for and what the ownership group is responsible for. Or, you might be looking for a property you can own. Purchasing real estate could be a great investment for your business, so you need to make sure you find the right one. This is another area where a business lawyer can help you. You need help with real estate agreements, so make sure you hire a business lawyer who can point you in the right direction.

Hire a Business Lawyer Who Can Help You

In the end, there are a lot of reasons why you should reach out to a lawyer who can help you get your business started. Even though you might be the expert when it comes to the products and services you want to provide, you also need to have a legal professional in your corner who can ensure you do not forget anything as you launch your business. If you work with the right attorney, you can protect your business accordingly, making sure it is not sunk before you even get started. Even though you want to be optimistic, you must make sure you prepare for contingencies, and that is where a business attorney can help you.