Social Media Marketing: Staying Ahead in the Industry

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StrategyDriven Online Marketing and Website Development Article, Social Media Marketing: Staying Ahead in the IndustryStaying on top of the ever-changing social media landscape is vital to staying relevant and competitive. As platforms continue to optimize their content presentation and update their posting rules, keeping up with the latest trends is essential to remain relevant and reach the right users. In addition, monitoring your competitors’ social media profiles is necessary to keep current with your market and engage with your audience.

Retargeting

Retargeting works across many channels, such as social media and search engines. It analyzes your previous traffic and identifies your conversion goals. Then, it displays ads to past visitors and reminds them of your products and services. By targeting past visitors, you can ensure they return to your site and make a purchase.

Retargeting is a powerful marketing tool that can turn window shoppers into paying customers. It serves ads to people who show interest in your product through their website visits or social media clicks. It’s a proven technique marketers like Drive Social Media have used for years to connect with their audience. Retargeting campaigns can be set up with minimum effort, but they are most effective when well-optimized and analyzed.

You must tailor the driving campaign to your unique audience to get the most out of retargeting. It should also reflect your overall marketing strategy. This means constant testing and refinement to ensure your campaigns are relevant and practical. The more you learn about your audience, the better your results will be.

Keep track of All Your Posts on Every Channel

When doing social media marketing, it is essential to keep track of your posts. This is how you will know whether your content is generating interest and if it is reaching its intended audience. In addition, this information can help you improve your social media marketing strategy.

You must follow your competitor’s accounts to ensure you post pertinent content on the appropriate channels. You can get this done for you by your marketing company. For example, consider the Drive Social Media company. You can see your competitor’s posts, advertisements, and sophisticated tactics as a result of their work. In addition, you can use applications like Likealyzer, SEMrush, and BuzzSumo. Businesses frequently use engagement analytics to gauge their social media success, but these measures do not provide a complete picture.


Creating Video Content

Video is one of the best ways to boost your social media marketing strategy. It has several advantages, including an increased view-through rate. It can also be more engaging for viewers. Short videos can be more enticing than longer ones, especially on social media channels. In addition, you can add graphics to your videos to add to their appeal.

Aside from being highly informative, videos also help boost SEO. Therefore, you should embed them in relevant website pages. For example, if you are promoting a product, you should embed a product video on your homepage.

Similarly, if you are creating a FAQ page, you should also add a video there.

Monitoring Your Competitors’ Social Media Profiles

One of the best ways to keep your business ahead of competitors is to watch their social media profiles. You can use social listening tools to focus on specific shapes and gather information about their content. Industry blogs are also helpful in gathering information about the products and services of your competitors. Relevant data will help you make informed decisions about the most effective ways to promote your product or service.

To get started, sign in to your account and navigate to the Reports tab on the right side of the screen. From here, you can select Run Report from the drop-down menu. You can then choose from various report options, including competitor analysis. You can add up to four competitor profiles and run a comparison report.

Manufacturing: 5 Ways To Boost Safety At Your Factory

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StrategyDriven Risk Management Article | Manufacturing: 5 Ways To Boost Safety At Your Factory

There is no denying that factory safety is crucial – whether you are running a textile business or a company that produces machinery in a factory.

The safety measures you put in place will depend on various factors, such as the nature of your business, the things you do, and the size of your premises.

That said, there are some ways to boost the safety of your industrial operation – irrespective of your business type. Whatever you manufacture, it’s worth knowing what you can do to improve your workplace safety.

Take a look at the following examples to give you some ideas and inspiration, as it’s likely you may not have implemented at least one of them at your premises:

1. Have A Robust Training Program

Did you know that one of the most common reasons for workplace accidents at manufacturing premises is due to inadequate training?

You are a responsible employer, and the safety of your workforce should be at the forefront of your mind. Therefore, you must ensure there is a robust training program in place for all employees to cover all aspects of safety and equipment operation related to their roles.

Moreover, you should block employees (such as new starters) from doing anything potentially dangerous until they’ve received the correct training for their jobs.

2. Periodically Upgrade Manufacturing Equipment

All equipment used in manufacturing processes will undeniably have a limited lifespan – irrespective of maintenance schedules.

There will come a time when the tools and equipment you use become obsolete or not fit for purpose, and it’s at those times you must upgrade them to new ones.

The frequency of planned upgrades will depend on the tools and equipment used, and the recommended upgrade paths from equipment manufacturers or industry experts.


3. Enforce PPE

PPE or Personal Protective Equipment is a must when working in a manufacturing environment – even if an employee’s role is merely to package newly produced goods.

Ensure that all employees have access to the PPE required for their roles and investigate processes where staff may need revised PPE for their work.

4. Have Thorough Regular Safety Checks

Regular safety checks of all manufacturing processes at your business must get conducted. Doing so will diminish the risk of accidents and injuries in the workplace and, of course, ensure optimal productivity.

If you feel such checks aren’t thorough enough, consider investing in some process safety training courses for key members of your workforce and create a robust safety check plan that everyone can follow with ease.

5. Ensure All Emergency Exits Are Clear

One final point to consider for your manufacturing business is to ensure that all emergency exits are clear at all times.

It might seem like an obvious statement to make, but some companies become complacent in this respect, and the results can be potentially devastating.

Ensure that all employees are aware of the importance of keeping emergency exits clear, and conduct checks of those exits several times each day for added peace of mind.

5 Steps To Entrepreneurial Business Success

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Being an entrepreneur is hard work. It’s a 24/7 job that requires dedication, determination, and a whole lot of caffeine. But it’s also incredibly rewarding, both personally and professionally. If you’re thinking about starting your own business or already running one and looking for ways to increase your chances of success, read on for five tips that can help you achieve your goals.

StrategyDriven Entrepreneurship Article | 5 Steps To Entrepreneurial Business Success

1. Know Your Audience

One of the most important aspects of any business is understanding who your target market is. Who are you trying to reach with your product or service? What needs or wants do they have that you can provide? Once you’ve identified your target market, you can start developing marketing strategies that will resonate with them. Additionally, you should always keep your target market in mind when making business decisions, from pricing to product development.

2. Develop A Strong Brand

Your brand is more than just your logo or slogan; it’s the overall image that you want to project to the world. What values do you want to be associated with your business? How do you want potential customers to feel when they think of your company? Answering these questions can help you develop a strong brand identity that will appeal to your target market.

3. Ensure You’re Insured

No matter how big or small your business is, it’s important to have the proper insurance coverage in place. This will protect you financially in the event of an accident, injury, or damage to your property. For example, entrepreneurs operating in the rideshare or food delivery industry, such as Uber, Uber Eats, Lyft, or Grubhub, should get rideshare car insurance to ensure that their vehicles are insured in the event of an accident. Therefore, it is wise for entrepreneurs to speak with an insurance agent to determine what type of coverage is right for their business.


4. Build A Sales Funnel

A sales funnel is the process potential customers go through as they move from awareness of your product or service to becoming paying customers. The more effectively you can guide prospects through your funnel, the more likely you are to make a sale. There are many different ways to build a sales funnel, so it’s important to find one that will work for your business and your target market.

5. Focus On Customer Retention

Acquiring new customers is important, but retaining existing ones is just as vital to the success of any business. It costs far less to keep an existing customer than it does to acquire a new one, so it’s important to focus on strategies that will keep people coming back. Creating loyalty programs, offering great customer service, and continuously improving your products or services are all excellent ways to ensure that your customers remain happy and engaged with your business.

Conclusion

If you’re an entrepreneur or if you’re thinking about starting a business, use these five tips to give yourself the best chance at success. Being an entrepreneur requires hard work and dedication, but it can be an incredibly rewarding experience.

Strong Leadership – Giving Back to the Community

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What is strong leadership? Is it the boss and barking orders? Is it making the final call, no matter what? In truth, strong leadership is something far more valuable than that. It’s about giving back to the community and empowering those around you to be their best selves. This blog post will explore what strong leadership means in the context of giving back to the community and also look at some examples of businesses that have done an amazing job with this!

1. Strong leadership is about more than just being the boss:

It’s about giving back to the community and empowering those around you to be their best selves. At its core, strong leadership is about positively impacting those around you. It’s about setting an example for others to follow and inspiring them to be their best selves. When you lead with this mindset, it naturally follows that you’ll want to give back to the community that has helped shape who you are. There are countless ways to give back to your community, but one of the most impactful things you can do is invest in the next generation, start by establishing a corporate giving program in your company, get the employees involved, and you as leader setting the example.

StrategyDriven Management and Leadership Article | Strong Leadership - Giving Back to the Community

2. Ways of giving back

There are many ways to give back to the community. For example, you can support local schools and educational programs or provide opportunities for young people to get involved in your business.

You can also volunteer your time or resources to help a cause that is important to you. This could be anything from supporting a local food bank to helping build homes for Habitat for Humanity. Whatever it is, giving back will not only make a difference in the lives of others, but it will also make you feel good too!

Finally, another great way to give back is simply by being an advocate for causes that are important to you. This could mean speaking up about social issues or working to promote policies that benefit the community as a whole.


3. Making a difference

Leaders are often the first to volunteer their time and resources when it comes to making a difference. But what does it really mean to give back? Giving back can take many forms. It can be as simple as donating your time to a local charity or causes you care about. It can also be giving financially to causes that are important to you.

But giving back doesn’t have to be about money. It can also be about using your talents and skills to make a difference in your community. For example, if you’re a talented writer, you could volunteer to write for a local non-profit organisation. If you’re good at organising events, you could help out with a community fundraiser.

In conclusion, giving back is an important part of being a leader. It’s a way to show that you care about your community and that you’re willing to invest your time and resources into making it a better place.

Taking Your Business to the Next Level: What to Do

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StrategyDriven Managing Your Business Article | Taking Your Business to the Next Level: What to DoIt is very common for businesses to plateau once they are past the growth stage. Business owners might find it difficult to grow their businesses beyond certain levels or to even increase their revenues. The good news is that there are a few things you can do to take your business to the next level, unlocking additional opportunities for sales, revenue, and overall business growth.

Leverage Technology

Technology can be a huge help when you are looking to unlock untapped opportunities. It can help you know where you are wasting money and where to spend it to help with customer acquisition and improve your marketing ROI.

Technology, specifically machine learning and artificial intelligence, can be very useful in helping you discover new opportunities in your market. They can help you analyze the data you are already collecting, helping show areas of underutilization and opportunities you are not already taking advantage of.

Use a Different Social Media Platform

Many businesses pick one or two social media platforms and use those as their primary marketing channels. If you are having a hard time growing on social media, you should consider using new platforms.

Doing so allows you to open up your business to new customers, and you can then start marketing them to turn them into leads. It also gives you more points of engagement with past and potential customers. This is especially important if you are already reaching them in other ways and on other platforms and are having a hard time converting them.

Ask for Outside Help

Sometimes business owners do not seek outside help because they know understanding the businesses at the level they do gives them an insight into how to grow it. This level of involvement can be a disadvantage because such business owners do not see what changes they can make or strategies they can employ to help their businesses grow because they think they know it all.

Sometimes it is good to take a step back and ask for outside help. The help should come from someone with extensive experience in running, managing, and growing businesses and who has done the same with many businesses. A business expert like Rami Cassis helps decision-makers and CEOs with strategies, expertise, and tools that help them take their businesses to the next level.

With such a partner providing their expertise, business owners and other stakeholders can get out of their own way and let the expert guide their business to the next level.


Build a Skilled Team

Sometimes, lack of growth or plateauing is caused by not having the right people in the right positions. A strong team comprised of people in positions that leverage their skills, experience, expertise, and knowledge can help your business expand, set new goals, and achieve them either in the mid or long term.

Remember that you do not always have to hire new people to see growth, an audit can help you discover people who would be incredibly helpful but who are being underutilized in their current positions.

Growing a business or taking it to a new level when it has hit a plateau can be difficult especially when you think there is nowhere else to go. However, there are always additional growth opportunities — you just have to know how to unlock them.