Creating a Happy Workplace For Your Employees

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StrategyDriven Managing Your People Article |Create a Happy Workplace|How Can You Improve Your Marketing Strategy?People need to work to pay their bills and so forth, but that doesn’t mean that the only thing they look for from an employer is a paycheck. They also want to work in an environment that’s pleasant. Indeed, this is something that’s becoming increasingly important to employees, so it’s worthwhile looking at ways to make your space more enjoyable. In doing so, you’ll be helping to retain your existing staff and attract new candidates, and that’s something that can have a significantly positive impact on your business.

If you’re not sure how to improve the quality of your workplace, then read on below, where we’ll run through some of the most effective methods.

Avoid Overcrowding

It’s not nice to work in a cramped space. Feeling like you’re surrounded by too many people or things can have a negative impact not only on your enjoyment of work but on the quality of the work. So it’s in your interest to try to make your workspace feel as large as possible. One way to do this is to move to a new office, but you don’t necessarily have to. There are ways to make your existing office seem bigger by removing clutter, getting rid of bulky furniture, and spacing out the desks.


Let In Light

Light is another thing that comes up time and time again when employees are discussing their office preferences. It’s easy to see why someone would prefer to work in a place that lets in a lot of natural light rather than a dark, windowless basement. So take a look at improving the light quality of your workplace. You could find that by changing the windows (or just cleaning them) and getting rid of any blinds you may have, you can help to bathe the office in sunlight.

Think of Temperature

The decor of the space is important. But what really matters is the temperature of the office. If it’s too hot or too cold, then your employees will begin to complain. In this day and age, there’s no reason not to have the right temperature, so make sure you’re taking action if you have problems. As well as the temperature of the air, look at your hot water taps — cold water can be grueling during the winter months — a heater or water pump repair could be necessary. You can go above and beyond by supplying fans during the summer months and fresh tea or coffee during the colder time of the year.

Social Spaces

Finally, what about allowing your employees the chance to spend time with one another? Studies have shown that employees are much happier when they feel that they have friends in the office, but that can only happen if they’re given a chance to spend time with one another. Look at adding a social area to the office where people can get to know one another in an informal way — you never know what collaboration projects may happen when employees get together and get talking.

How to Find Your Business’ Target Audience

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StrategyDriven Marketing and Sales Article |Target Audience|How to Find Your Business’ Target AudienceGrowing a business can be one of the most rewarding and challenging things a person can do. Between picking what industry your business will focus on, getting the funding to start, and making that first sale, there’s a lot that goes into becoming a successful business owner.

One of the most complex parts of running a business is pinning down who your target audience is. While it would be ideal for every person who walks into your business to make a purchase, that situation is more often fiction than reality. That’s why most successful companies target a select group of people they believe to be their most likely and regular customers.

To turn your business from a few regular customers to a massive following, finding your target audience is essential. In this article, we’ll discuss some of the most effective ways to identify and cater to your target audience so you can get more people in the door, and more green in your pocket.

Analyze Your Current Customer Base

Before you can expand to a larger audience, it’s important to first analyze the one you have now. By ascertaining why your current customers spend their money with you, you can better demonstrate your value to prospective customers.

Many businesses use a survey or reviews for this analysis, as they allow customers to provide honest opinions on your services. Even if all of your feedback isn’t positive, you can use it to make adjustments and improve your current business model.


Conduct Market Research

Every business is trying to fill a need that others can’t. Whether it’s a clothing company or a sports equipment manufacturer, getting an edge in a specific market is the goal of every business owner.

One way you can get an edge in your industry is by conducting market research and finding where there are holes in service. By filling those holes, you’ll be able to demonstrate a unique service that people can’t find anywhere else, targeting an audience that was previously without options.

Use Analytics Tools

If your business has an online presence, analytics tools are your best avenue for finding your target audience. Platforms like Google and Facebook contain in-depth breakdowns of who your company is reaching, what areas of the world they live in, when they usually make purchases, and much more.

This information can be used to tailor your entire brand around your target audience, giving you more opportunities to grab their attention and get that sale. It can also help you avoid targeting the wrong audience, as you’ll know who’s least likely to purchase your services and can reposition your marketing accordingly.

Engage with Your Audience

One of the key drivers of any lucrative business is engagement. Whether it’s with email campaigns or special in-person events, putting a face and voice to your company will help it feel like more than a soulless website or brick-and-mortar store. The more involvement your customers feel they have with your business, the more attached they’ll become. With that attachment comes loyalty, and with that loyalty comes a target audience that thinks of your business before anything else.

About the Author

StrategyDriven Expert Contributor |Veronica BaxterRoni Davis is a writer, blogger, and legal assistant operating out of the greater Philadelphia area. She writes for Mosser Legal, a criminal appeals lawyer in Philadelphia.

8 Strategies for Training New Employees

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StrategyDriven Talent Management Article |Training New Employess|8 Strategies for Training New EmployeesEvery company has different policies for management and training of new employees. While some think that employees will learn as they go, others provide extensive training at the beginning of their new employees’ career. Whenever new employees join an organisation, there is a lag time between their joining and their actual contribution to the workplace. Utilising this time appropriately can make a significant difference in the performance of the employees.

A well-planned employee training programme can help new employees learn about the business objectives, corporate policies, department structures, operating procedures, work culture and employee roles and responsibilities. Different employees have different learning capacities. Thus, while creating an employee training programme care must be taken to address the various needs of your employees. To help you with this, we have compiled a list of 8 strategies using which you can teach your new employees the skills required to efficiently accomplish their tasks.

1. Leverage modern tools and automation

Due to the growing use of technology, both fresh graduates and experienced professionals depend on different tools for monotonous tasks. Before the induction of your new employees, make sure to leverage modern tools and automation at your workplace. Although it is a great idea to know all the processes manually, asking new employees to spend time on repetitive tasks is likely to make them lose interest.

In case, you do not have the budget to spend on hi-tech tools, then try to add some free tools like a grammar checker, a project management software, a customer relationship tool or a time management tool. Using these tools will show that you are keen on the use of technology and support new employees to use innovation and creativity. These tools will not only streamline processes, but will also give new employees more time to focus on training and learning new aspects of their job.

2. Create a checklist

During the onboarding process, it might get difficult for the hiring team to analyse the progress of every new employee. Using a dedicated checklist can make it simple to know the progress of your employees. In your training checklist, you can include all the skills that are needed for the job role. Once your employees start their training, plan multiple assessments at the completion of every session. After analysing the skills gained during the training, you can grade your employees to see if their skills match the benchmark set by the organisation. A checklist will also help you identify the key areas of improvement for different employees. Based on their requirements, you can provide them with a mentor to speed up their training process.

3. Allow online learning

Online learning can make it easier for new employees to access information. It is one of the most widely used methods by businesses who have a remote or hybrid workforce. With online learning, employees can pick up the necessary skills from any location. Additionally, they can learn at their own pace and go through the topics that are relevant to their job position. Due to the flexibility of online learning, employees also get an opportunity to manage their time between learning and job duties well. By integrating relevant e-learning courses into your existing programmes, you can make the most of online learning at your workplace.


4. Make it interactive

Giving your new employees a big handbook and expecting them to learn everything about the organisation and their job role might not be a good way to train new employees. To keep the employees engaged from the day of joining, create an interactive learning programme where they can learn, communicate and share their ideas. Instead of just focusing on written material or instructor-led training sessions, try to divide the training material into different formats. For example, you can use instructional videos, quizzes, flashcards or group discussions to completely involve the employees in the training.

5. Try hands-on training

Hands-on training gives employees an experiential learning opportunity where they can learn while accomplishing their job activities. With hands-on training, you can focus on the individual requirements of every employee. Additionally, you can train them to work in specific job roles that require special skills and expertise. Hands-on training is more than a one-time learning experience. It is a continuous process and allows employees to constantly learn by completing different tasks. Here, instead of spending time on studying, employees spend time observing, practicing and becoming more productive.

6. Inculcate values

The best way to keep employees associated with your organisation for a longer time is by teaching them the different organisational values that they are expected to follow during their tenure. This will ensure that their thoughts and goals are aligned with the organisation and its vision. While practical information can be collected from different resources, values can only be inculcated by demonstrating the ethics followed by the company. For example, if you can show your new employees how to deal patiently with different types of customers or how to solve an unforeseen problem without losing calm.

7. Use case studies

A case study can be a perfect example of how the techniques learnt in training can be put to use in real-time situations. You can design a case study based on the challenges faced by the employees while working on the job. Based on your experience, address these issues and suggest ways to find tangible solutions. Adding case studies to your training can make it more interactive as it will simulate the minds of the employees and they will find ways to apply their skills to solve a problem.

8. Hire professional trainers

To make the training experience more effective, consider hiring professional trainers for dedicated sessions. If case you have an in-house expert then, you can arrange these sessions under their guidance. As professional trainers are more experienced in delivering instructor-led sessions, they can make your training programme more engaging. Additionally, with their tactics, they can turn a dull and boring training session into an impactful one. This will ensure that all the employees develop a good understanding of the skills and identify ways to implement them in different job situations.

The Things That’ll Encourage Your Customers to Choose Your Products

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StrategyDriven Marketing and Sales Article |Encourage Customers to Choose Your Products|The Things That’ll Encourage Your Customers to Choose Your ProductsIf you feel like your business is losing out to the competition a little too often, now is the time to do something about that. We’re going to talk today about some of the things you can do to encourage your customers to choose your products over the competition, as that’s what every business owner wants.

But wanting it and making it happen are two very different things, so read on now and learn all about the tips and changes you can implement in order to make your business and its products the number one choice for your target customers today.

Emphasize What Makes Your Products Unique

If you want to give your customers a reason to take an interest in the new products you’re offering, you need to really emphasize what makes you different. If you seem to be doing all the same things that your competitors are doing, why would they choose you? You need to offer something a little different and unique if you’re going to encourage your customers to choose your products over the alternatives. And when you’re advertising those products, be sure to emphasize their uniqueness.

Provide the Solution and Keep it Simple

Providing a solution and making it clear to your customers that you have an answer to their problems is a good way to boost your sales. You should try to keep things simple when advertising your products as well. There’s no need to overcomplicate things. Instead, focus on providing reasons why your products provide the solutions to the problems that your target customers might have. At the end of the day, that’s what matters most and that’s what’ll persuade your customers to buy.

Avoid Unnecessary Jargon

If you want people to take your business seriously and consider using its products, you might be tempted to use lots of jargon and technical terms. But although there is a place for that kind of information, when you’re directly targeting customers, jargon will only serve to alienate them. Instead, you should get to the point and be concise with your messaging. Appealing to emotions rather than offering facts and technical specs works far better in an advertising and marketing context.


Listen to Your Customers

Being willing to listen to your customers is important because even if you think your products are perfect and are exactly what your target customers need; there are always things you can do better. So by listening to what your target customers have to say is never a bad thing. You can then make the tweaks and changes that are required to persuade a larger proportion of your target customers to make a purchase. And that all starts with feedback from customers and relevant focus groups.

Don’t be Afraid to Show Your Expertise

When customers see your products and brand, they want to know they’re buying from a company they can really trust and rely on. So don’t be afraid to show your expertise and prove that you know what you’re talking about. You can even start taking steps to become an authority voice within your niche. People want the security and confidence that comes with buying from real experts with proven knowledge and experience. So don’t be afraid to show that you possess that expertise.

Understand Industry Standards and Why They Matter

It’s important to understand the standards and regulations in the industry within which you operate. Failing to do so will send a signal to your customers that you don’t care that much about outcomes for them. It shouldn’t be all about making a sale and moving on. Instead, make sure you understand norms and standards and why they matter. But what are standards and why are they important? Click the link and find out.

Reward Their Loyalty

Finally, you should remember the importance of rewarding the loyalty of your customers. When they see a reason to keep buying and coming back for more, they’ll do that. You could create some kind of loyalty reward program that incentivizes them to keep buying your products rather than the products of your rivals. Keeping hold of customers is just as important as establishing new ones; even more so for many businesses.

So if you want to start encouraging your customers to choose your products over the products of your rivals, you should make the most of the tips and ideas we’ve talked about here today. Each of them will serve you well and encourage your customers to make a purchase.

Importance of having your own business

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StrategyDriven Entrepreneurship Article |how much money do you need to start a business |Importance of having your own businessYou have an excellent business idea and are ready to make it happen. There’s just one piece that’s missing: the funding.

But don’t let a lack of funds stop you from following your dreams. Believe it or not, there are many straightforward ways for you to fund your new business without landing yourself in a ton of debt.

How much money do you need to start a business? It might seem like an immovable question. Still, the only way you’ll be able to answer it is by taking the next step.

Ready to give it a go? Here are a few steps to help ensure your business is fully funded and ready to go.

How Much Money Do You Need to Start a Business?

There’s no one-size-fits-all answer to this question, as the amount of money you’ll need to start a business depends on several factors. This includes the type of business you’re starting and the business’s expenses.

Type of Business

For example, a retail business will require more startup capital than a service-based business. And a business that requires specialized equipment or premises will need more money than a business you can run from home.

Before you start a business, research the startup costs and create a realistic budget. This will help you determine how much money you need to raise from investors or lenders.

Business Finances and Expenses

If you’re starting a small business from scratch, you’ll need to factor in the cost of business licenses, permits, insurance, inventory, and supplies. You must also consider the equipment, branding, marketing, and website development.
If you’re starting a franchise, you’ll need to factor in the cost of the franchise fee, startup costs, and ongoing costs. And if you’re buying an existing business, you’ll need to factor in the cost of the business, any licenses or permits, and any necessary renovations or repairs.


How to Get Funding for Your Business

The best way to get funding for your business is to start by writing a business plan and knowing the amount you need. This will give you a clear idea of your business, its needs, and how you will use the funds.

The best way to determine how much money you need to start a business is to speak with a small business accountant. You can also inquire at https://www.nav.com/business-checking/ to estimate all the costs associated with starting your specific type of business.

Tips For Successfully Getting Funding

Once you have a business plan, you can approach potential investors and lenders. To get the best chance of success, ensure you have a strong financial case for your business. This means having detailed financial projections and a clear understanding of the risks involved.

Be prepared to answer tough questions and give a compelling presentation. If you can do this, you stand a good chance of securing the funding you need.

Start Your Own Company!

The importance of having your own business can never be overstated. Not only does it allow you to be your own boss, but it also allows you to be in control of your destiny.
If you’re considering it, you may wonder how much money do you need to start a business. The answer is that it depends on the type of business you want to start. There are plenty of resources available to help you.
You can be the next success story with hard work and a little luck.

So what are you waiting for? Get out there and start your own business today!

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