What You Need to Consider In Your Brand Awareness and Visibility Plan

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StrategyDriven Marketing and Sales Article |Brand awareness|What You Need to Consider In Your Brand Awareness and Visibility PlanWhen you are planning the future of your business, brand awareness and visibility should play a big part in this, or else you may find that you are unable to attract new customers or maintain your company’s success. Therefore, here are some of the top elements that should add to your brand visibility and awareness plan to ensure that your company becomes a household name.

1. The Size of Your Signage

There is no point in your customers knowing about your business if they are unable to find it. If you have decided that you are going to invest in signage for your business, you should make sure that your customers can see it without difficulty, and that your signs tell your customers where your business is and how to get there. To check whether your signage is appropriate, you should find out more about viewing distances and sign size as this will allow you to check that your signs are visible to your customers, no matter how far they are away from them. This will also ensure that the money that you spend on signs is not wasted and that they fulfill their intended purpose. Not only will good signage ensure that your customers can find your business without any issues, but it will also ensure that potential customers know about your business and what it can offer them, meaning that they will not drive past without being any wiser about your business.

2. Digital Platforms

Although physical ways of raising awareness of your brand are important, digital platforms are just as vital to any good brand awareness plan, and you should make sure that you have given them enough consideration in your planning. They will allow awareness of your brand to spread far beyond the parameters of your local community and your niche customers can find you, no matter where they are in the country. Additionally, social media posts and online information can be shared and go viral much easier than physical campaigns. Therefore, you should make sure that you are always thinking digitally to modernize your awareness campaigns.


3. Event Attendance

Although you will need multiple employees to attend events and may even have to shut your store for their duration, going to local events (even if they are nothing to do with your industry) is important. By attending events with your store and hiring a stall or even sponsoring the event, you will be able to ensure that your local community begins to recognize your company exists, and that you begin to become a familiar face among the community and its local business owners. This will also make people more likely to come to your store as they will have started to build up a direct relationship with you.

4. Your Customer Profile and Demographic

The way that you raise awareness of your brand, though, depends a lot on the demographic of your customer and the type of person you are trying to appeal to. For instance, you will probably be unable to find many customers if you take your business to sporting events when your customer profiles show that your customers are more likely to enjoy art and crafts. You should also consider the age of your customers, as this is likely to affect what platforms they use and where they go. For instance, older people may use social media less than younger people and so may be less likely to hear about your business online. By creating customer profiles, you can ensure that your brand awareness strategy is streamlined and produces great results.

5. How to Get Yourself Out There

However, the most important step that you can take when trying to increase your brand visibility is to get out from behind your desk and into the wider world, even if you are not the most confident person. As a leader and a business owner, you are the face of your business, and you need to ensure that you make yourself known both to potential customers and other professionals who may be interested in your business. This means that you should make appearances at networking events, host events within your premises, and interact with others online. The most important step that you can take to ensure this is successful is to be consistent and to avoid only putting yourself into the spotlight for a few days or weeks before receding into the background again.

5 ways to increase the efficiency of your business

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StrategyDriven Managing Your Business Article |Increase Efficiency|5 ways to increase the efficiency of your businessEfficiency is one of the most crucial aspects of any business, as it is all about getting the most out of your available resources. You should achieve profitable results by investing less money and time.

In addition, if you are executing daily operations without making any costly errors, then it will also count as a good business efficiency practice.

But still, there are many tactics companies are unaware of that can help them improve their business operations and efficiency.

As a business owner, you should detect the gaps in your business model that can potentially drain your business efficiency. These gaps can threaten your business progress, so you should fill them up to ensure nothing goes off track.
Without further delay, let’s find out some ways that can help you increase your business efficiency.

1. Keep your Documentation Organized

The most effective way to improve your business efficiency is to keep your documentation organized. The first thing you should do is to get rid of unnecessary paperwork.

You should analyze your current business needs and take steps accordingly. For example, you can keep the important files of your current customers and discard the old records.

Getting rid of the documents that are unnecessarily clogging up your space will positively impact your operational efficiency.

Next, you should convert your important files into a digital format to make your records more secure.

You should look for the relevant service providers in your state or city who can do the job for you.

Let’s say if your company is based in Minneapolis, you need to look for a reliable and experienced company of document scanning in Minneapolis. It will help you convert your files into any digital format that you want and make document management easier.
In the current digital landscape, it is more convenient to manage digital files rather than to deal with piles of papers.

Also, once your records are properly managed and secured digitally, it will make the execution of daily tasks faster and more efficient.

2. Automate your Workflow

Another way to improve business efficiency is to automate your workflow.

For instance, you can automate particular tasks by leveraging project management tools or software. It will help you utilize your team’s time efficiently by allowing them to focus on tasks that require critical thinking or human involvement.
Also, you can assign tasks in advance to your team for the next day so they can be mentally prepared for them.

You should have a sufficient budget for automation to invest in particular tools or software as it will give you outstanding returns later.

Analyze what processes you need to automate that can help you grow your business. You can discuss it with all the stakeholders to figure out how you can implement any aspect of automation.


3. Appreciate Face-to-Face Communication

One of the primary reasons that businesses lack efficiency is that employers do not encourage employees to communicate in person.

You need to ensure that your team is comfortable in raising their concerns. It improves the coordination between different departments and positively impacts business efficiency.

Also, when your team can communicate with you directly, it will reduce misunderstanding and miscommunication. It will allow employees to develop good ideas and share them with the management for further improvement.

For example, if your staff is comfortable raising their voice, they can identify your workflow’s flaws. This way, you can take the right steps to streamline your processes to improve your business efficiency.

Additionally, you can not only identify the issues in your business model but can also get a feasible solution through your team’s efforts.

4. Limit Interruptions

Unnecessary interruptions can affect the entire workflow, making you miss project deadlines, eventually leading to poor efficiency.

One of the major causes of interruptions is daily meetings. It can consume time for employees, making it difficult for them to focus on daily tasks.

To address this issue, you should have a meeting on a specific day of the week. You can have important discussions and set weekly or monthly milestones for your team. It will not only reduce interruptions but also boost your team’s efficiency and productivity.

On the other hand, constant chat notifications and email alerts from your management software can also cause distraction.

To fix this issue, you can use relevant tools limiting email notifications. It will ensure uninterrupted workflow, enabling your team to meet deadlines and focus on tasks more efficiently.

5. Encourage Single Tasking

Some employers promote multitasking in their companies, thinking it will help them use time more efficiently. But in reality, it has the opposite effect, as it can lead to more mistakes that will add zero value to your business.

One of the ways to increase business efficiency is by promoting the culture of single-tasking. It can reduce the chances of any errors and ensure the successful delivery of projects with excellent quality.
Sometimes we think of ourselves as great multitaskers. But you should understand that the human mind is not designed in such a way to focus on multiple things at one time.

Some businesses look to enhance their customer base with limited resources by having a “multitasking” mindset. It compromises the quality of their services and makes them lose their credibility among their target market.
Therefore, you need to encourage single-tasking and prefer quality over quantity. It will not only help you to enhance your business efficiency but also positively impact your growth.

Conclusion

Business efficiency can play a key role in helping you accomplish your business goals. Technological advancements have made it easier for businesses to improve their operational efficiency.

Using relevant tools and software can help you streamline the entire workflow. It can help you attain maximum results with minimum effort.

In addition, you need to pay attention to different areas that can help you improve the quality and efficiency of your operational matters. From organizing documentation to reducing interruptions, you should focus on every single factor to make your workflow more efficient and fast.

Hopefully, this article will help you understand how to increase your business efficiency.

How To Reduce Tax Time Stress

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StrategyDriven Entrepreneurship Article |Tax Time Stress|How To Reduce Tax Time StressSmall business owners often find tax time pretty stressful – even when there isn’t anything to be worried about. Tax time often comes with trepidation for those who aren’t confident with their numbers – not because they are lying, but because they struggle to do maths.

So how can you kick tax time stress aside and be more confident in your taxes?

Deadlines

Tax deadlines are some of the most important deadlines you will have as a business, and if you aren’t paying attention, they are easy to miss. Somewhere around your working area, and in your digital calendars, make sure you add the dates for tax returns.

Having them on a weekly reminder in the weeks leading up to tax time is beneficial.

Gather things

Have you got the receipt for the business dinner you went to last month? Did you make sure you kept the mileage written down when you traveled to the office? Do you know which tax forms your need to fill in?

Ahead of tax week, make sure that you have collected all of the information you’re going to need. Things like charity donations, pension contributions, and more.

Keeping everything in one place ahead of tax time can be very beneficial.

Help

If you find tax time too stressful, or you want to make sure that no matter what, your taxes are done correctly, then it is often better for you to use tax services. Tax services can make sure that you always have the right information, have the right forms, and submit on time without fail.


Check It Once, Twice…

And then a third time. If you want to ensure that you have completed everything correctly, doing it at high speed and under stress isn’t the best way to get it done. Instead, it is best if you do the taxes at the start of the tax month, then go back two weeks later to double-check it, then finally, before you submit it – give it the once over one more time.

You might notice just before you send it in that something is missing, or you have written 8 when you meant 6. These are all easy to do – and easy to fix, so give yourself enough time to do it.

Take breaks

If you have a pile of receipts, invoices, mileage, and more and are trying to go through it all in one sitting, you’ll get yourself in a muddle. It is preferable that you take breaks in between so you don’t miss anything.

Taking breaks might feel like it just extends how long your taxes take you to do, but you are less likely to make mistakes if you take this approach.

Distractions

Trying to handle your taxes with children running around, a puppy who needs to sit on your lap, and more could be a recipe for disaster. Instead, ensure that you have some protected timeslots that will allow you to do your taxes with the least interruptions.

Doing your taxes is part of having a healthy working relationship with money and running your business well; here are some more tips: Tips that will Help you with your Small Business Finances – StrategyDriven.

3 Ways To Properly Manage A Construction Project

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StrategyDriven Project Management. Article |Manage a construction project|3 Ways To Properly Manage A Construction ProjectBy nature, construction projects have a lot of moving parts, especially when it’s a large one. No matter the size, you’ll need to make sure you know how to properly manage a construction project.

If you don’t, you could run into delays, and even end up going over-budget. Nobody wants that to happen, especially not the client. Avoiding this is a necessity, but it can be difficult to figure out how to do so.

By focusing on specific areas, such as getting building supplies on time, and following certain steps, you can make sure you go about it the right way.

How To Properly Manage A Construction Project: 3 Tips To Use

1. Track Resources Carefully

You’ll have quite a few resources at your disposal when running a construction project, ranging from employees to the materials and tools needed for the work. You’ll need to make sure these are well-tracked so you know you have everything you need.
By doing so, you can better plan out a construction project. Should certain materials be delayed or not be available until a certain date, for example, you can plan work around it. Using the right software and similar tools to track this makes this much easier.

2. Avoid Pointing Fingers

When things go wrong, it’s easy to point fingers. In many of these cases, management will blame employees for the mistakes happening, even if it wasn’t their fault. Employees could simply have been following orders or guidelines, which means the error was on management’s side.

You’ll need to have an informed perspective on how and why any specific mistakes were made before placing any blame. By doing so, you can hold the right people accountable while taking appropriate steps to rectify the situation.


3. Implement An Inspection Workflow

Every construction project ends with a client inspection to make sure everything is done the way they wanted. That shouldn’t be the only inspection your work goes through, however. You’ll need to inspect work as it’s done to make sure it’s done right.
Doing so ensures you don’t need to go back and redo something in the future, which could involve undoing a lot of work on top of it. With an effective inspection workflow, you can make sure you don’t add a load of extra work onto your plate.
Having this and similar quality control measures ensures everything’s done right and passes the client inspection.

How To Properly Manage A Construction Project: Wrapping Up

If you don’t know how to properly manage a construction project, you’ll finish much later than you should have while also risking going over-budget. Nobody wants that to happen. With time and effort, you can figure out how to avoid this yourself, but it’s worth using a few tips and tricks.

Implementing an effective inspection workflow, carefully tracking resources, and avoiding pointing fingers when things go wrong are all integral to this. With these – and a few other construction management tips – you shouldn’t have a problem making sure your project goes smoothly.

Five Reasons You Need a Website

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StrategyDriven Online Marketing and Website Development Article |Why you need a website|Five Reasons You Need a WebsiteIf you are in a business, then you need a website. It’s not really negotiable in this day and age, where everybody is online and the world is moving to a digital escape rather quickly. People are working remotely, people shopping remotely, and people are setting up businesses without having to leave the house.


The landscape of the Internet really is evolving, but one thing that does remain constant is the website that you use. Whether you are using a low code/no code website, or you are using one with so much code that you could basically be a walking GIF, you need to make sure that you have your own website. If you’re still on the fence, we got five reasons that will give you the kick that you need to get started on building your own

  • You own the data. The data that you capture on your website, the files, the website itself, it’s all yours to do with what you choose. When you compare that to other websites such as Twitter or Facebook, who make you agree to their own terms and conditions, you won’t have to worry about that with your website. Your business website will own everything that you put onto it, and you won’t have a limited access to your data privacy or ownership rights of any of the content that you have created.
  • You control the data. As much as you would own it, you also control it. You can share things on Facebook and Twitter, but you won’t be able to make the decisions about when and how your best business information of the space. When you have your own website, you can’t direct any effects that come on the side of putting your data in the hands of the companies. You’ll be sending all of your traffic to your website rather than a standalone social media profile, which always gives you a way to connect with your customers no matter what.
  • Customers see you as credible. When you consider going somewhere on holiday, do you visit hotels that don’t have websites for you to look up prior to departure? Of course you don’t. We live in a time where it doesn’t seem acceptable to be off-line, you don’t just go based on faith or trust, you want to go and see the pictures, judge the rooms, and you do everything ahead of time. You need to be able to be more credible, and your customers will think you are with a website.
  • You can save a lot of time. Having a website allows you to answer a lot of customers’ questions before they have to call you and ask. Not only will you save your own time, but you will save time as well. All you need is a very well put together FAQ section and you’re good to go.
  • You’ll save money. Because you won’t have to spend a lot of time answering questions and repeating yourself online, you save money because you save your time.