Tips for Running a Successful Exhibition Stand

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StrategyDriven Marketing and Sales Article |Successful Exhibition Stand|Tips for Running a Successful Exhibition StandRunning an exhibition stand is a key component to growing your brand – if done successfully! Not only does it help you reach a new audience, but it also helps keep your company at the forefront of your current customer’s minds as well as show people you are still relevant within the market. There are a number of exhibitions you can sign up for depending on your target audience, some are consumer-based, and some are business based. They also operate around the world, helping you reach new markets.

When running an exhibition stand, there are a number of things for you to consider. Below we look into several tips for running a successful exhibition stand.

Follow up with your customers

See every customer that you speak to at your stand as someone who you can sell your product to. Make sure you take as much information about them as possible and then follow up with them in the following days after the event. If they say yes, sign them up for your email marketing campaigns, and if you can, offer them a special discount as they visit you on your stand. Remember every customer will visit many stands at the exhibition. If you are not following up with them, it’s easy for them to forget about you.
Have merchandise to give out on the day


Reach out to a company like sugarcookiemarketing.com and have them design some merchandise that you can give out on the day. The type of merchandise you choose to give out is completely up to you – pens, hats, t-shirts, notebooks, tote bags – these are all good ways to help your potential customers remember you. Along with the merchandise, some companies choose to run a competition on the day. This is a great way to collect data from your customers who you can email and get in touch with after the event. It can also fall as part of your growth strategy when trying to improve your business.

Create an appealing stand

At the exhibition, you will be surrounded by other stands, many of whom could be your competitor. For these reasons, it’s important you make your stand, “stand” out from the crowd. Make it bright, appealing, and eye-catchy. You want everyone to notice it and approach you to ask about your company. If it’s boring and dull, people won’t take any notice of it, walking straight past. If you are unsure about how to design the stand yourself, you could use a freelancer from a company like People Per Hour or Fiver to design one for you. Make sure your stands can be reused, this way you can exhibit and use your designs for future exhibitions.

What tips do you have for running a successful exhibition stand? Are there any tips that we haven’t included that you think are very useful? Which of the points above do you most agree with? Let us know in the comment box below. We would love to hear from you.

Tips for a Successful Event Management Business

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StrategyDriven Entrepreneurship Article |Event Management Business|Tips for a Successful Event Management BusinessRunning a successful event management business is not easy. There are many things to consider, from the initial planning stages to the day of the event itself. This blog post will discuss tips that will help you make your event management business a success!

1: Have a clear vision for your business:

What kind of events do you want to manage? What is your target market? What are your goals and objectives? Having a clear vision for your business will help you make better decisions down the road.

A clear vision for what they wanted their business to become. Without this, it would be easy to get sidetracked and make decisions that didn’t align with their goals.

2: Do your research:

This is especially important if you are new to the event management industry. Learn as much as you can about the business, the competition, and the market. This will help you make informed decisions about how to run your business.

They knew that they needed to do their research before getting started in order to be successful. They researched the event management industry, its competition, and its target market. This helped them make informed decisions about how to run their business.

Doing your research is critical when starting any business, but it is especially important in the event management industry, where there is a lot of competition.

3: Create a detailed business plan:

A well-thought-out business plan is essential for any successful business. Your event management business plan should include your vision, objectives, strategies, and financial projections. This will help you stay on track and make better decisions for your business.

Creating a detailed business plan was one of the most important tips for making their event management business a success. It included their vision, objectives, strategies, and financial projections, which helped them stay on track and make better decisions.

Your business plan doesn’t have to be pages long, but it does need to be thorough in order to help you manage your event management business successfully.

4: Leadership and team building are essential:

As the owner of an event management business, you will be responsible for leading a team of employees. It is important to build a strong team that works well together. This can be done through effective leadership and communication.

Leadership and team building are two of the essential elements for a successful event management business. They need to build a strong team that works well together in order to be successful. This can be done through effective leadership and communication.

Leadership is critical in any business, but it is especially important in the event management industry, where you are responsible for leading a team of employees. Team building is also essential in order to build a strong team that works well together.


5: Marketing is key:

You need to market your event management business effectively in order to attract clients. There are many ways to do this, including online marketing, print advertising, and word-of-mouth. Find the right mix of marketing strategies for your business and use them to your advantage.

Marketing is one of the most important keys to a successful event management business. Without effective marketing, it will be difficult to attract clients. There are many different marketing strategies that can be used, such as online marketing, print advertising, and word-of-mouth. It is important to find the right mix of marketing strategies for your business and use them to your advantage.

Effective marketing is essential for any business, but it is especially important for event management businesses. There are many different marketing strategies available, so it is important to find the right mix of strategies that will work well for your business.

These are just a few of the most important tips for running a successful event management business. If you implement these tips, you’ll be on your way to success in no time!

6: Stay up to date with the latest industry trends:

Keeping up with the latest industry trends is essential for any event management business. This will help you stay ahead of the competition and offer your clients the latest and greatest services.

Staying up to date with the latest industry trends is critical for any event management business. It will help you stay ahead of the competition and offer your clients the latest and greatest services.
It is important to keep updated on current trends in order to be successful in this industry. The best way to do this is by subscribing to relevant magazines, attending trade shows, and networking with other professionals in the field.

Trends come and go quickly in the event management industry, so it is important to always be aware of the latest trends. This will help you stay ahead of the competition and offer your clients the best possible services.

7: Have a strong online presence:

In today’s digital world, it is essential for event management businesses to have a strong online presence. This can be done through a website, social media, and email marketing.

In today’s digital world, it is essential for event management businesses to have a strong online presence. This can be done through a website, social media accounts, and email marketing.
A website is a perfect place to showcase your services and attract potential clients. Social media is also a great way to connect with potential and current clients. And finally, email marketing can be used to stay in touch with past clients and promote new events. A mobile-first design study shows that you can reach more clients on mobile devices than on computers.

8: Offer value-added services:

In order to stand out from the competition, event management businesses need to offer value-added services. This could include things like venue selection, catering, and transportation.

In order to stand out from the competition, event management businesses need to offer value-added services. This could include things like venue selection, catering, and transportation.
These added services will make your business more attractive to potential clients and help you differentiate yourself from the competition. Make sure to showcase these services on your website and in marketing materials.

Value-added services are a great way to differentiate your event management business from the competition. By offering these types of services, you will be able to attract more clients and stand out from the crowd.

There you have it! These are just a few of the most important tips for running a successful event management business. If you implement these tips, you’ll be on your way to success in no time!

Maintenance Tasks You Should Always Complete On Your Commercial Building

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StrategyDriven Managing Your Business Article |Commercial Building Maintenance|Maintenance Tasks You Should Always Complete On Your Commercial BuildingMaintaining a commercial building is no easy task. There are many things that you need to keep track of in order to ensure that your building is running smoothly. From cleaning the windows to installing a new roof, there are a lot of tasks that need to be completed regularly. The following blog post will outline some of the most critical maintenance tasks that you should always complete on your commercial building!

Inspecting And Repairing The Roof

One of the most critical maintenance tasks you must complete on your commercial building is inspecting and repairing the roof. The roof is one of the most essential parts of the building, and it must be kept in reasonable condition to protect the rest of the structure. Make sure to inspect the roof regularly for any signs of damage or wear and tear. If you notice any issues, make sure to repair them as soon as possible!

It’s also important to keep an eye out for any leaks in the roof. Leaks can cause severe damage to your building if they’re not fixed right away. So be sure to check for leaks after every heavy rainstorm and have them repaired immediately if you find any!

If you are not comfortable inspecting and repairing the roof yourself, you can always hire a professional to do the commercial roofing installation for you. Just be sure to get multiple quotes before making a decision.


Cleaning The Windows

Cleaning the windows is one of the most essential maintenance tasks that you should always complete on your commercial building. Not only does it make the building look more presentable, but it also allows natural light to shine through, making a big difference in energy efficiency.

To clean the windows properly, you will need to invest in a good quality window cleaning solution as well as some soft cloths or sponges. Once you have all of your supplies, follow the instructions on the window cleaning solution and be sure to rinse off any residue with clean water.

If you have large windows, you may want to consider hiring a professional window cleaning service to come and do this task for you regularly.

Checking The HVAC System

Another essential maintenance task you must complete on your commercial building is checking the HVAC system. The HVAC system is responsible for keeping the building comfortable all year long, so it’s essential to ensure it’s running properly.

Be sure to check the air filters regularly and replace them when they get dirty. You should also have the entire system serviced by a professional at least once a year to ensure that everything is in good working order.

In conclusion, these are just a few essential maintenance tasks you should always complete on your commercial building. By keeping up with these tasks, you can help ensure that your building stays in good condition for many years!

Safety Choices You Must Make To Protect Your Business

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StrategyDriven Risk Management Article |Protect your business|Safety Choices You Must Make To Protect Your BusinessAre you looking for ways that you can improve your business? If so, then you might want to consider some of the key steps that you can take to make your business safer. These are some of the options worth exploring.

The Right Checks

First, you need to make sure that you are completing the right checks in your business. For instance, you need to ensure that the sprinkler systems are in the right condition. You might also want to explore gas leak detection and emission monitoring solutions. This could be beneficial depending on the type of business you are running and the industry that you are part of.

PPE

Next, think about the type of PPE you may need within your workplace. For instance, if you are working on a building site then you will need to supply hard hats and Hi-Viz vests. PPE is there to keep eveyone safe and if you are found out not to be using it correctly then you could get yourself and your business in quite a bit of trouble. Although not a true piece of PPE, it has become the norm to wear face masks due to the risk of contracting or passing on Covid-19. It might be helpful if your business had a box of masks at the entrance for anyone who has forgotten their own.


Health And Safety Officers

You might also want to consider hiring one or two health and safety officers. Health and safety officers will check your business for signs of an accident or incident occuring. Essentially, they will pinpoint and point out hazards that could lead to a disasterous situation. This could include wires that are strewn across the floor or a piece of equipment which isn’t functioning the way it should be. You can hire an in-house member of your team as a health and safety officer. Alternatively, you can also consider hiring someone outside of your business to fill this role. If you take the latter step then you will be able to hire someone who already has the right levels of training, qualifications and experience to fill this vital role.

Training

Finally, you should think about training for your team members. The majority of injuries and accidents in your business are going to be due to human error. That’s just a fact and the sooner you come to terms with this, the sooner you can take steps to deal with the problem. Specifically, you should make sure that you are exploring training for every employee. This will help them avoid critical mistakes while also ensuring that they know what to do if an accident does occur.

We hope this helps you understand some of the key steps that you can take to ensure that your business is safe and has the right level of protection in place. By exploring the best options here, you can avoid a situation where you are inundated with PI claims and guarantee that your company does not develop a poor reputation due to the lack of care for your team.

The Secrets to Building a Wildly Profitable Organization

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StrategyDriven Managing Your People Article |Profitable Organization|The Secrets to Building a Wildly Profitable OrganizationIt’s no secret that every CEO and executive leader wants a profitable organization, but reaching that goal may seem elusive. With companies going through high turnover rates, you might wonder what causes some leaders to struggle with building their organizations.

I’ve witnessed highly intelligent CEOs start companies with excellent ideas. Some would make a great start but flounder around and not really gain the momentum of success. At the same time, others with similar skills and intellect would take off like a rocket and be wildly successful.

What was the difference between the two? Was it just “luck?” Was it the “timing?” Was it “location?”

No! It all boiled down to the fact that one CEO knew how to create and leverage a talent-centric organization (TCO).

You can have the same success with your company by learning these five secrets to building a wildly profitable organization (hint: they all build a TCO, too).

Create an Amazing Work Environment

Let’s start with the basics that many CEOs may overlook. You must have an amazing work environment. You need a place that attracts talent and makes them want to be at work. Maybe you already have this. If not, you need to find out why. What is in the way of the company being a place where employees love to work? Then, create an amazing work environment that draws in and retains top talent.

When you talk to potential candidates or new hires, the enthusiasm will shine through if you believe the company is a great place to work. Others will feel it and buy into your sales pitch.

Have a Clearly Defined Workplace Culture

The workplace culture is how things are done within the organization. Culture is like a company’s brand image. It consists of its vision (where they are headed, its goals) and its mission (how it will get there, the strategy).

When the culture is well-defined, it gives the company character and purpose. It provides a sense of calm and organization. Some leaders may not think culture and vision are that important. So, they come up with a vision statement that doesn’t indicate who the company is.

Over time, it will be evident that the culture is haphazard when it changes with the circumstances. You don’t want to be all over the place with company values and vision. Instead, think it through carefully; then establish what culture is and put it in place across the board.


Bring Talent On Board That Aligns With Company Culture/Vision

Once you know what your company is all about, you’re ready to focus on the best talent since you have its culture and vision spelled out. The best talent doesn’t necessarily mean that person with the most skills and experience. You want to ensure you bring people on board who align with the company’s culture and vision.

Not every person will be the right fit for your culture, and that’s ok. Don’t try to make your culture work for everyone. Establish what your culture is, then recruit talent that matches it. You’ll find much less turnover when you find talent that is an ideal fit for your company.

Encourage Employee Feedback and Communication

Nurture an environment of employee feedback. You don’t want to stifle communication from your employees. Their thoughts, opinions, and perspectives are highly valuable to CEOs.

Employees need to feel that they can speak up (respectfully) without fear of reprisal. This cultivates transparency and open dialogue that can be helpful for CEOs. Remember, they are not dealing with the same things the employees are, or if they are, it is from a different vantage point. SoThis enables them, they can to glean information about changes they may need to make or as well as areas that are working well.

Invest in Your Talent with Development and Training Opportunities

Once you find talent that is aligned with and ideally suited to the company culture, you want to develop their skills and abilities. Provide them with development and training opportunities. Most people thrive on challenges and learning new things and are bored when there is a lack of stimuli.

Go ahead and give your employees the chance to move beyond their comfort zone and excel. You will be doing yourself a favor, too, because you are training the lower-level talent to take over higher positions as they become available. In other words, you are training to retain.

As you provide team coaching and leadership development opportunities (where appropriate), you create the building blocks of a wildly successful organization.

About the Author

StrategyDriven Expert Contributor | Carol SchultzCarol Schultz, founder and CEO of Vertical Elevation, is a talent equity and leadership advisory expert with 30 years in the business. She’s helped hundreds of companies transform their organizations and create sustainable, talent-centric cultures that run at maximum efficiency. Her new book is Powered By People: How Talent-Centric Organizations Master Recruitment, Retention, and Revenue (and How to Build One). Learn more at verticalelevation.com.