Tips for Running a Successful Exhibition Stand

Running an exhibition stand is a key component to growing your brand – if done successfully! Not only does it help you reach a new audience, but it also helps keep your company at the forefront of your current customer’s minds as well as show people you are still relevant within the market. There are a number of exhibitions you can sign up for depending on your target audience, some are consumer-based, and some are business based. They also operate around the world, helping you reach new markets.

When running an exhibition stand, there are a number of things for you to consider. Below we look into several tips for running a successful exhibition stand.

Follow up with your customers

See every customer that you speak to at your stand as someone who you can sell your product to. Make sure you take as much information about them as possible and then follow up with them in the following days after the event. If they say yes, sign them up for your email marketing campaigns, and if you can, offer them a special discount as they visit you on your stand. Remember every customer will visit many stands at the exhibition. If you are not following up with them, it’s easy for them to forget about you.
Have merchandise to give out on the day

Reach out to a company like sugarcookiemarketing.com and have them design some merchandise that you can give out on the day. The type of merchandise you choose to give out is completely up to you – pens, hats, t-shirts, notebooks, tote bags – these are all good ways to help your potential customers remember you. Along with the merchandise, some companies choose to run a competition on the day. This is a great way to collect data from your customers who you can email and get in touch with after the event. It can also fall as part of your growth strategy when trying to improve your business.

Create an appealing stand

At the exhibition, you will be surrounded by other stands, many of whom could be your competitor. For these reasons, it’s important you make your stand, “stand” out from the crowd. Make it bright, appealing, and eye-catchy. You want everyone to notice it and approach you to ask about your company. If it’s boring and dull, people won’t take any notice of it, walking straight past. If you are unsure about how to design the stand yourself, you could use a freelancer from a company like People Per Hour or Fiver to design one for you. Make sure your stands can be reused, this way you can exhibit and use your designs for future exhibitions.

What tips do you have for running a successful exhibition stand? Are there any tips that we haven’t included that you think are very useful? Which of the points above do you most agree with? Let us know in the comment box below. We would love to hear from you.