How To Expand Your Marketing Business

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StrategyDriven Marketing and Sales Article | How To Expand Your Marketing BusinessNow that you’re established in your marketing business and have a steady collection of clients, you may be turning your attention to expanding your company even more. Yet you might not be sure exactly how to go about this. Read on, then, for some ideas about how to make your marketing business grow and flourish.

Market for Yourself

You’re so busy marketing for other people that perhaps you’ve neglected to properly promote your own company. Now is the time to fix that. Start by revamping your website with a fresh look and updated information. Also, make sure that it’s easy to use and that your clients can find everything they need in just a few clicks. Keep your social media pages up-to-date, too, and try running a few ads in your local newspaper. Think of some new ways to present your business to the public so that they know how well you can do your job, even for yourself!

Use Client Referrals

Don’t forget that some of your best marketing tools are actually your current clients. Ask your clients to refer others to your company, and reward them for doing so. You might set up a discount program for referrals, for instance, and provide the referring client with a percentage off your services.


Be the Best

Indeed, satisfied clients are critical for the expansion of your business, so you should strive to be the best in your field. Produce quality work for every client, and handle any issues immediately, striving to be reasonable and fair even with the most difficult clients. Your work and your efforts will speak well for your company, and you’ll attract more clients and continue to grow as word spreads about your excellent services.

Specialize

Another way to expand your business is to specialize in various fields of marketing. You might, for instance, focus on lawyer SEO materials or websites for educational institutions. Specialization can increase the amount of work available to you. Be careful about this, though, and study each addition thoroughly. Create practice materials, and compare them to current marketing campaigns. Even take a class or two so that you can be certain you have all the right skills that your specialized clients expect.

Watch Your Budget

Finally, if you’re out to expand your business, watch your budget. Begin by reviewing your current finances. Does your budget balance, or have you gone into the red? If you’re currently spending more than you’re bringing in, you must make some cuts. Look closely at your utility bills, and see if you can make a few changes to reduce your energy consumption. Also, notice how much you’re paying out for software licensing. If this is eating up a significant amount of your funds, consider switching to open source software. You can often perform the same tasks and even more with open source options, and you’ll pay much less or sometimes nothing at all.

Your marketing business can expand even beyond your current goals if you put in the time and effort and try a few of these ideas.

Marketing Essentials You Need to Ace This Year

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StrategyDriven Marketing and Sales Article |Marketing Essentials|Marketing Essentials You Need to Ace This YearBeing able to market and improve your business is so important, and there are a lot of ideas that you can use to make the most of this. It is essential that you do as much as possible to improve this process and look at the ways in which you can improve your company and achieve future success. It is important that you do as much as possible to focus on this, and there are a lot of things that will help you to get this right.,

When you are trying to find the best options for success as a company, you need to come up with marketing essentials that will boost your success and drive more people to the brand. This is something that you need to think about when it comes to improving this process, and here are some of the marketing essentials that you need to get right this year.

Diversify

Diversifying your marketing strategy is one of the best things you can do, and there is a lot to think about when looking to make the right choices here. You have to try to come up with some of the key ideas that will help you to achieve this, and this is why you need to know what the top 5 business marketing strategies are that you can use to make your business better. If you can ace these, there are so many things that play a role in helping you make the most of this. Try to mix up your marketing ideas, and this is something that plays a key part in helping you improve upon this as much as possible.


Hire Experts

Hiring experts to help you with this is one of the best things you can do to enhance and advance your business marketing as much as possible, and this is really important to get right. Try to focus on some of the best ways of being able to improve your company’s chances of success, and hiring the right experts is one of the best ways of being able to achieve this. Restaurant marketing agency professionals would be a wonderful option for marketing your restaurant business more effectively, and this is a great example of how experts can help you with this.

What’s Your Budget?

Determining what your marketing budget is can really help you when it comes to making the right decisions, and this is one of the best ways of focusing on this. You have to work on some of the key ideas that will help you to get this right as much as you can, and there are so many ideas that will help you here. Trying to come up with the perfect budget is one of the key things you can do to improve this process as much as possible right now.

There are so many ideas that will help you when you are looking to make the right choices here, and this is something that you need to consider when you are trying to boost the company. There are loads of great strategies you can use that are going to help you improve this, and it is important to come up with some of the key ideas that will help you improve upon this.

6 tips on maximizing your diversity recruiting efforts

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StrategyDriven Talent Management Article |Diversity Recruiting|6 tips on maximizing your diversity recruiting effortsDiversity is about more than just race and ethnicity – it also includes gender, age, sexual orientation, socio-economic background, and more. You’ve probably heard that diversity is a key ingredient for a strong workforce.

But what does that mean for your organization? If you want to start maximizing your diversity recruiting efforts, read on for five effective tips.

1. Set Goals

Before recruiting anyone, it’s essential to set clear DEI recruitment goals. What does your organization want to achieve? Do you want to increase the number of underrepresented minorities in leadership positions?

Do you want your customer-facing employees to reflect the demographics of your customer base better? Be as specific as possible so that you can measure your progress.

You should also evaluate your current workforce to get a baseline. Verify what percentage of your employees come from underrepresented groups and how that compares to your desired goal. This data will help you create a recruiting plan that’s tailored to your needs.

2. Increase Your Visibility

If you want to attract a more diverse pool of candidates, you need to make sure they can actually find your job postings. One way to do this is by using job boards and websites that target underrepresented groups. But finding these websites isn’t enough!

Your job descriptions greatly influence the type of candidates you attract. If your descriptions are too general, you’ll likely get a lot of unqualified applicants. But if they’re too specific, you might dissuade underrepresented groups from applying.

You need to tailor your postings to each website. Use the language and keywords that these groups will be searching for. For example, if you’re trying to attract women to a male-dominated field, you might use phrases like “break into” or “change the game.” You might also use “they” instead of “he” throughout the posting.

3. Diversify Your Recruiting Panel

Your recruiting agency plays a big role in determining the types of candidates you ultimately hire. If your panel is homogeneous, they’re likely to favor candidates who remind them of themselves subconsciously.

That’s why it’s important to have a diverse recruiting panel. They should come from different backgrounds and levels within the organization. This will help ensure that you’re considering a wide range of candidates.

Many organizations make the mistake of assuming that their interviewers know how to evaluate candidates fairly. But unconscious bias is a real problem and can impact how people assess job applicants.

To combat this, you need to train your interviewers to conduct unbiased interviews. They should know what questions to ask and red flags to look for. This training will help ensure everyone is on the same page and that your hiring process is as fair as possible.


4. Offer Inclusive Benefits

Your benefits package can be a major selling point for potential employees. When evaluating job offers, candidates will often consider the type of benefits an organization offers.

To appeal to a diverse group of candidates, you need to offer benefits inclusive of all types of families. These include paid parental leave, child care assistance, and flexible work arrangements.

You might also want to consider offering cultural benefit programs. These can take the form of language classes, mentorship programs, and affinity groups. These programs can help your employees feel more connected to their co-workers and the organization as a whole.

5. Promote from Within

Many organizations focus their recruiting efforts on external candidates. But this can actually dissuade potential employees from applying. If your workforce is already diverse at the lower levels, promoting from within is a great way to show that you’re committed to diversity.

Not only does this send a strong message to potential candidates, but it also helps retain your current employees. They’ll see that there are opportunities for advancement, and they won’t feel the need to leave the organization in search of greener pastures.

6. Call on a Recruitment Firm

Even by taking all the steps ahead, finding minorities for your business might still pose a challenge. You may not have the advertising budget as bigger companies, or maybe you live in an area with a smaller pool of diversity to draw from.

If you want to maximize your diversity recruiting efforts, you must partner with a recruitment firm specializing in this area. At Groom & Associates, we have over 25 years of experience helping organizations attract and retain top talent.

We can help you create a customized recruiting plan tailored to your unique needs. Our staffing experts will work with you to identify the types of candidates you’re looking for and where to find them. We’ll also help you craft job descriptions and interview questions designed to attract a diverse pool of applicants.

Bottom Line

When it comes to recruiting, there’s no one-size-fits-all solution. The best way to attract a diverse pool of candidates is to tailor your efforts to your organization’s specific needs. Contact Groom & Associates today to maximize your diversification efforts. We’ll help you build an inclusive workplace that attracts top talent from all backgrounds.

6 Ways To Improve Productivity In The Office

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StrategyDriven Managing Your People Article |Improve office productivity|6 Ways To Improve Productivity In The OfficeDriving office productivity is a ley task within every office-based business. Over the years, there have been many drastic attempts to improve productivity that have ultimately failed. More subtle, empathic models of productivity provocation typically bear the most fruit. Here are six ways that a business can improve office productivity.

Listen To Your Staff

Contented staff are typically productive staff. Employees will not work to their full potential if they feel like their concerns are not being listened to. Every responsible business owner needs to listen to employee concerns about bullying, office culture, performance roadblocks, and discrimination. Employees are working on the frontline – their perspective is extremely valuable and can help drive institutional change that ultimately increases productivity.

Accept The New Normal

In the wake of the coronavirus pandemic, many businesses have struggled to negotiate the transition back to office-based work. Many employees have simply quit their jobs when forced to go back into the offices they despised. The companies that are having the most success with the transition into a post-pandemic world are those that are able to see the benefits of a hybrid system. Allowing employees to spend some of their working lives at home or in the office is a perfectly good way of embracing the new normal while maintaining the ability to call workers in.

Hybrid working models are a great way to maintain pre-pandemic levels of productivity without simply embracing the bad old ways. It can only be implemented, however, when there is adequate security measures implemented to protect the company when people are working remotely.

Design Your Office Space Adequately

Good office design can go a long way. There have been some rather dismal office configurations popular in the past that have – quite understandably – driven employees to hate their jobs. The dreaded ‘cubicle office’ is perhaps the most famous example of a depressing office configuration. Human beings need to be in a pleasant and natural environment if they are to work to their full potential. Check out these five office design tips that can improve employee satisfaction. Modern office spaces that produce happy, productive employees are typically semi-open in design and feature live plants, places to relax, and the option of some genuine privacy. Make your office a place that people actually want to work in.


Offer Good Benefits

In order to cultivate a productive workplace, you need to give employees good benefits. Unless employees are well paid, their wages will not cover expenses during a pregnancy, dental or legal emergency. In the United States of America, companies need to cover some kind of health insurance as a minimum benefit in order to retain happy employees. However, if you want to retain loyal employees for a longer period and have lower turnover rates, then you should consider other benefits than just the bare minimum. This could include things like paid maternity and paternity leave, so staff can feel secure when they take time off to be with their new family, or regular recognition and small bonuses for high-performers – it doesn’t have to be a large amount of money, a small gift card can go a long way in making people feel appreciated.

Use Project Management Software

Poor project management is one of the most common reasons that businesses reach stumbling blocks in their schedule. No matter how simple a project seems, it will still involve multiple stakeholders, budgeting issues, multiple workers, and the need for accurate communication. More complex projects typically require regular reporting, complex data sharing, and multiple teams working in conjunction with one another.

Project management software makes projects far more efficient and cohesive by combining reporting, communication, monitoring, and just about every other essential area of project management. If you don’t use project management software in your office, you have fallen somewhat behind the times.

Don’t Push Multitasking

People working in offices are often expected to take on too much at once. While multitasking might seem like an acceptable way to drive up productivity in a workforce, it can actually damage overall productivity. Set guidelines for task delegation should be written up to make sure that managers do not ‘pass the buck’ onto their staff colleagues. In recent years, a great deal of academic attention has focused on the development of effective delegation styles. Read up on the latest organizational psychology research before committing to a set of rules.

Staff members that are allowed to focus on one task at a time are more likely to work efficiently and effectively. This will ultimately drive up productivity.

How to Encourage More Employee Loyalty in a Post-Pandemic World

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StrategyDriven Managing Your People Article |Employee loyalty|How to Encourage More Employee Loyalty in a Post-Pandemic WorldAfter the Great Resignation, it’s becoming increasingly apparent to employers that they will need to do more if they want employees to be loyal and stick around for a long time. The attitude towards the workplace has shifted significantly since the COVID19 pandemic and more and more employees are now putting themselves first, thinking nothing of quitting for better opportunities if one comes their way.

Because of this, employers need to think outside of the box and come up with creative ideas to encourage employees to stick with them. These days, employees aren’t going to stick around just because they have a job – there is so much more on offer elsewhere. Some of the main things that you can do to encourage more employee loyalty include:

Provide a Great Place to Work

First and foremost, employees do not want to feel like they are a slave to the company that they work for. Providing somewhere to work that is fun, interesting, and challenging for employees while rewarding them handsomely for the effort that they put in will not only attract more of the top talent to come and work for you but will also encourage them to stick around for longer. Focus on providing a workplace that people will not want to leave, even if a potentially better opportunity comes along.

Offer Health Benefits

After the pandemic, an increasing number of people care more about their health and wellbeing than they did previously, so it only makes sense for employers to take notice of this and offer benefits that employees will want to take advantage of for better health. Along with offering health insurance through your company to provide employees with more peace of mind when it comes to medical bills, you may also want to consider offering supplemental health benefits where employees can get discounts on additional insurance products, medical products, healthy food and more. Find out more about how some available health benefits compare with Soultran.


Invest in Employees

These days, employees don’t want to work somewhere where they often feel like they could be replaced at any moment. To encourage your best employees to remain loyal and continue working for your company for a long time, it’s important to invest in your people. This might be in the form of offering training opportunities for future promotions, paying towards the cost of online degree programs and more. The more you put into your employees, the more you are likely to get out of them.

Prioritize Mental Health

Last but not least, mental health in the workplace has become a hugely important topic over the past few years, especially after the COVID19 pandemic which had a huge impact on peoples’ mental health around the world. As a company, one of the best things that you can do to show your employees that you care about them as people and are a company worth sticking with is to make their mental health and wellbeing a priority.
With employees leaving companies that don’t meet their needs at a rapid rate, it’s time for employees to change their approach to employee retention and focus on providing a workplace that encourages workers to be loyal for the right reasons.