4 Reasons Why Content is Crucial for Good SEO

/in /by

StrategyDriven Online Marketing and Website Development Article, 4 Reasons Why Content is Crucial for Good SEOIf you are running a business, then it is important to be aware that your SEO is hugely impacted by content writing. These days, it’s important that any kind of SEO service also offers a solid content strategy. SEO content writing refers to writing content in a way that allows it to rank higher for related keyword searches. Keywords can be used in the title of the post and strategically throughout the content wherever they fit naturally in the content. Ideally, content should be optimised for both humans and search engines. These are some of the main reasons why content writing should always be an important part of SEO.

Below are four reasons why content is crucial for good SEO. If you’re business is a law firm, you’ll also want to review our law firm SEO guide.

Social Validation

Many blog posts and web pages don’t have the best quality content, but still rank well due to the social validation that they attract. However, this is usually quite expensive to do, so if you’re running a small business, the only way to get social validation is through quality and informative content. When content delivers value and gives people what they are looking for, viewers are more likely to engage with the content through social networking sites and social medial channels. Actions like social sharing are seen as social validation by Google, which can then boost your ranking.

Get Quality Back Links

SEO content writing services allow you to build quality back links, which are another form of social validation. To achieve this, you do not always have to focus on social media either. Consider why people might link back to your website or blog post – in many cases it may simply be because they appreciate what you have published, or it is relevant to them in some way. When you get back links, Google also sees this as validation, and uses this to rank your content and web pages.


SEO Needs Strategic Keyword Use

While there have been large strides made in terms of ranking web pages and blog posts according to how valuable they are to the reader, keywords do still matter. Ranking often depends on whether you have used a keyword or its alternative in the title of your blog post or web page. Without content and the right keywords, it is often much harder for you to get your content to rank.

Google Needs Content

Simply put, if you don’t have any content then Google and other search engines do not have anything to rank. In the standard Google section, the search engine ranks your written content, while images are ranked in Google Images and videos are ranked in Google Videos. Good SEO content writing gives Google something to rank and tells Google which search terms and keywords your content should be ranking for.

No matter what kind of business you run, good SEO content writing is vital to thriving in the online world. Not only does it boost Google search rankings, but it also provides greater opportunities for people to link to your content and share it on social media, which will ultimately widen your reach.

What You Should Consider When Scaling Your Business

/in /by

StrategyDriven Managing Your Business Article |Scaling your business|What You Should Consider When Scaling Your BusinessThere will be a time when scaling your business feels right, but to turn this idea or ambition into reality, you must start focusing on an action strategy. Organic scaling and growth can of course happen—but it can take time. If you want results you need to start creating (and working towards) an action strategy, because this way you can take control of scaling up your ambitions. Here are some important points to consider during the scaling-up process.

Are Your Heart and Mindset Focused on Success?

If your heart and mindset are not where they need to be, you may find that you simply go through the processes when you are scaling up. When this happens, your actions may not have any effect on the business, meaning that the procedure of scaling up the business may not be as successful as once anticipated. Getting your mindset focused on the task at hand, and being sure and certain about what you want to achieve is important. You cannot successfully scale up your operations if you are not sure which direction you are going in or why.

Can You Scale Up Existing Operations or Do You Need a Complete Change?

Scaling up in business from where you are at the moment might be easier said than done. Establishing what point you are building from is important: can you scale up your existing operations and set-up; or will you need to look at making complete changes? For example, when you scale up will you grow too big for your existing premises and will you need to move to new ones? Being realistic about your starting point is just as important as anything else that you do.

How Much is Scaling Up Going to Cost?

All scaling up has an associated cost. For example, if you are moving premises, you will have to leave behind the residential internet you currently have, and instead focus on purchasing commercial internet. You will also have to look at hiring new people (to ensure that you have a strong team to move forwards with). When you are factoring in costs for scaling up, you need to look at your daily operations for at least the next 12 months. If you do not establish your costs then you will struggle to financially plan ahead, and this may mean that you go through financial difficulty when you don’t need to.

Do You Have the Right Team Around You?

When you have the right team around you, then you can be sure that success is on the cards. The right team will help you grow your business, and this will take personal ownership of what happens. If you do not have a supportive team around you, then you will face issues surrounding productivity and efficiency, and this is not an issue that you want to tackle when you are trying to focus your efforts on scaling up.

What Does Your Action Strategy Look Like?

An action strategy for scaling up is a must—no matter what stage you currently find yourself at. When you have an action strategy to work alongside, you can focus your efforts, and also target your spending. Without a strategy, you could end up spending funds on areas that are not necessary; or you could end up pursuing avenues which are non-starters.

The Best Headless Ecommerce Platform to Use in 2022

/in /by

StrategyDriven Online Marketing and Website Development Article |Headless Ecommerce|The Best Headless Ecommerce Platform to Use in 2022Over the past few years, many transactions have been made online, and because of this, ecommerce has undergone a massive overhaul. The final result of this is the rise of headless ecommerce. Headless ecommerce simply refers to an advanced method of online trade that allows businesses to focus on customers and products while the solution provider handles the back-end operation of the platform. It provides sites that are faster, more personalized to the client, and more customizable.

Moreover, the integration of essential tools and systems is simple due to the API-first implementation. A headless ecommerce platform is very secure and has ample servers.

Are you planning to start trading through a headless ecommerce platform? If so, we have provided you with the top headless ecommerce platforms to choose from this year.

Headless Ecommerce Platform: Virto Commerce

Would you like to broaden your business’s ecommerce operation by having unlimited channels and the best client experience with every channel you use and for every customer? Well, the only way you can try these out is by using the top headless ecommerce platform in 2022, which is Virto Commerce. This platform ensures that every business can achieve its goals by increasing the chances of attracting more customers and making more sales.
It has different channels that the business can use to conduct business. Moreover, the platform is very flexible, meaning that the business can add or even make a change to channels if they need to. This process has no risks.

Shopify Plus

If you have been in the ecommerce world for some time, you might have heard of this popular headless ecommerce platform. Many stores across the world are using this platform because of the various advantages it comes with.
Shopify Plus is mainly built to be used by enterprise companies. It helps users by separating front-end and back-end operations. This, in turn, gives users the best experience. With this headless ecommerce platform, a traditional store is turned into a modern one by being provided with various integrations and the like.

Headless Ecommerce Platform: BigCommerce

As the name suggests, this is a very popular headless ecommerce platform around the world. With customization features, excellent performance, and easy-to-use steps, the platform is ideal for any business in 2022. If your company requires more tools, for example, solutions for processing payments, this platform readily provides them.

All businesses are formed to grow and make more money. With BigCommerce as your trading platform, you will achieve all your business goals.

CommerceLayer

Are you looking forward to building modernized ecommerce stores for your business? CommerceLayer is just the headless ecommerce platform you need. This platform is easy to use and very secure. Any business can create a new website and integrate various popular features such as inventory management and more.

OroCommerce

Are you a B2B trader looking for the best headless ecommerce platform to use this year? Have you considered trying OroCommerce? This platform is mainly built to be used by B2B traders like manufacturers, wholesalers, and more. It provides them with an online business platform, different payment methods, and more.

Conclusion

With any of the above headless ecommerce platforms, your business has a bright future. Your customers will have a great experience, while your company makes huge profits. You will also reach a wider market within a short time. Your business should enjoy the advantages of using one of these this year.

How to integrate your business into the local community

/in /by

StrategyDriven Entrepreneurship Article |Integrate your business into the community|How to integrate your business into the local communityOne of the toughest challenges for any business establishing itself in a new location is how to integrate itself into the local community.

Whether you are looking to create more jobs, offer a service to the local populace, or be granted planning permission for new premises, trying to get the locals on the side is never easy.

The reason for this stems from a basic human instinct – the craving for familiarity. People don’t trust what they don’t know, and this is true for your business. To all intents and purposes, the presence of your company could be disruptive or even destructive, as far as the local community is concerned.

While this is easier to appreciate if you are planning on developing a vast plot of land or hoovering up resources, it is also true for small businesses. Just ask any restaurateur or bar owner who has tried to establish their brand in a new town, only to be denied planning permission or other commercial licenses due to the fear of an oversaturated marketplace.

Therefore, it is crucial that you find proven ways to connect with the local community. Here are a few ways you can do it:

Use signed bricks to fund a new building or charity

A novel way to involve the local community in your business practices is to host a fundraiser. You could be doing this on behalf of a local community project that needs financing or even your own project if you can demonstrate its worth to the locals.

For example, if you wanted to construct a new building, you could host an engraved brick fundraiser. This is when people can sponsor you by purchasing a brick. If they are successful, you carve their name on the brick and use it during the construction of the building.

This both helps you raise money for your project and allows the community to be a part of the process. If you want to host a brick fundraiser, a brick engraving service that can help.

Meet with local leaders and government

You won’t be able to make much progress with your integration into the local community if you don’t have the local leadership on your side.

The local leadership team might include the town or city mayor, the council, local government officials, and prominent business owners who command influence over community decisions.

Set up meetings with these individuals in order to introduce yourself, make your intentions clear, and demonstrate your commitment to the local community.

This may be a gradual process, but it will make your life much easier in the long run.

Have an open day for prospects and their families

There is nothing like a great day out in the open air, with fun activities laid on and music blaring, for the locals to warm to your brand.

Open days are a fantastic way for the local community (and potential customers) to become familiarized with your company and the services you offer.

To entice locals to venture out for the afternoon, consider laying on food, drinks, music, and attractions to make it a day out to remember.