Tips to promote your business without breaking the bank

The world of marketing, PR, and advertising has changed considerably in recent years, and there are now more ways than ever for companies to promote themselves, both online and in the real world. Where once firms were limited to the traditional (and rather limited) vehicles of print, TV, billboards, and radio, these days, there are almost limitless ways a business can reach out to connect with clients – both potential and existing.

The web has democratized media and publishing

In the not so very distant past, firms looking to promote themselves were very often precluded from doing so by the somewhat prohibitive costs charged by media companies. However, with the advent of the internet and, in particular, social media, all businesses (regardless of budget or profitability) can compete on a level playing field.

The web completely upended traditional marketing and promotions and put professional marketing within reach of even the smallest of companies. Creative specialists like 717 graphic design have made it easier and more affordable than ever for their clients to benefit from professional graphic and web design services.

Go DIY or invest more by partnering with a professional company?

While it’s possible for companies to take a DIY, hands-on approach to their marketing, if you’re to see the best results, you would be well advised to enlist the services of a professional firm. Graphic and web design firms know exactly how to send your message and grab the attention of potential clients.

Top tips for company promotion in today’s rapidly changing landscape

Marketing your company effectively requires developing a strategy that will address both the real and virtual worlds and finding ways to engage with your market. A professional marketing company will likely advise a mix of the following:

Website: These days, it’s estimated around 71% of all consumer journeys start with an online search – meaning if your firm doesn’t have a website, you will likely be missing out on a huge amount of trade. The days of traditional directory-type services like the Yellow Pages are long gone, so you should make sure you have a professionally designed website.

Search Engine Optimization (SEO): While your company must have a great website, it will end up doing you little good if it’s not being found online. By far the most dominant search engine is Google, accounting for approximately 92% of all search-engine-generated traffic – which means if your site doesn’t rate high in its search results under words and phrases people might use to find you, you will again be running the risk of losing out. Make sure you work with a professional web marketing and SEO specialist. Search Engine Optimization (SEO) is a hugely complex and intricate service that uses various tactics, coding, and design techniques to propel your company up the search listings to generate more traffic.

Social media integration: Many bosses (wrongly) still seem to consider social media as the preserve of angst-ridden teens where, in fact, the major social channels could provide you with one of the most effective means of promotion – plus, it’s free. Ignore social media at your peril.