Color trends for 2022

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StrategyDriven Marketing and Sales Article |Color trends for 2022|Color trends for 2022The most important trends in the colors of 2022 have their roots in optimism, warmth, growth and enthusiasm. Color and predictive authorities in trends such as Pantone, WSGN and Etsy have started to launch their color forecasts for next year, many of them being bright shades that give a source of energy against the background of the current situation.

Pantone has revealed that Very Peri, a shade of blue-purple, is its color from 2022. The shade is described as a “warm and friendly shade of blue, with a carefree confidence and cheerful attitude”. He also anticipates that Spun Sugar (a pastel blue), Glacier Lake (a powder blue), Skydiver (a bright blue) and Harbor Blue (a dark blue-green) will resonate with many this year.

If 2022 were a color, it should carry all these nuances and undertones of our present life. And Pantone aims to illustrate this with a new shade, Very Peri, created to encourage personal inventiveness and creativity. We could say that in times like these, no existing color can fully represent us – so the winning shade is the first in the history of the Color of the Year program that was selected from outside the Pantone Color Guide.

“Creating a new color, for the first time in the history of our educational program, reflects the global innovation and transformation that is taking place. As society continues to recognize color as a critical form of communication and a way to express and affect ideas and emotions, to engage and connect, the complexity of this new shade of blue infused red-purple highlights expansive possibilities. standing in front of us, ”explains Laurie Pressman, vice president of the Pantone Color Institute.

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Described as “the happiest and warmest shade of blue”, Very Peri is the essence of our current state. The color has the vibrant properties taken from blue, but it carries us among cheerful shades of red-purple.

As in previous years, many of the colors of 2022 are once again rooted in nature. The 2022 Etsy color, Emerald Green, reflects nature as harmony, growth and refinement.

However, Very Peri is not the only shade nominated to represent next year. If we look at the big paint manufacturers, we will notice a trend around the deep, warm shades of green and blue.

Each of the colors of the year expresses a need for safety and comfort, but also a hope for new, more lively beginnings. And as the time spent inside is substantial now, we will look for solutions to bring color to the living space.

The good part is that the chosen shades are easy to integrate in any room, if you have a gram of creativity and courage.

And the color of 2022 for WGN is the Orchid Flower. The saturated magenta color reflects a feeling of positivity and escape through its bright nature.

How to Fix Workplace Headaches

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StrategyDriven Practices for Professionals Article |Workplace Headaches|How to Fix Workplace HeadachesThe working life can be different for a lot of people. For some, it is the best part of their life. They wake up excited for the working day and enthusiastic about having a good day. This is what the ideal working life would be for most people. However, that isn’t always the way it happens. There are plenty of people who don’t exactly get the same enjoyment out of their job.

You could still love your job, but that doesn’t mean it isn’t going to stress you out from time to time. There are plenty of headaches that come with being a professional. However, that is just part of life. If this is something that you are really struggling with in the workplace, you might need to take some action. If you are unsure of what to do, consider some of the following points of advice.

Have Good People Management Skills

A huge part of being a professional in nearly every industry is working with other people. Of course, there are plenty of people who don’t have the ability to communicate and work well with others. If this is something that you struggle with, then you might need to work on those skills. By giving a little bit of attention to this part of your skillset, you could massively reduce how stressful your day is. If you are in a role that sees you as a leader, then you should focus on improving your people management skills. Being able to be clear and concise with your instructions to your employees will see the workplace run a lot smoother. The fewer issues that persist in the workplace, the fewer headaches you will endure.

Get Experts to Help

Many people often pride themselves on being well-rounded workers. Which is something to be appreciated. However, there are a lot of people who do not seem to understand when there is a need for an expert. Although you might have a general understanding of a situation, it doesn’t mean that you should attend to it. A good example of this is when it comes to the tech side of a business. If you aren’t an expert in IT, then you shouldn’t try and act like one. It will save you a lot of headaches if you just hire someone who knows what they are doing. Mazteck IT services can help you out in regards to this. By leaving it to the experts, not only will the IT side of your business run much smoother, but you will also be less stressed.

Be Organised

It might seem simple, but so many workers don’t value the importance of being organized. Sometimes all it can take is sitting down for 10 minutes at the start of the week to massively reduce stress. Seeing what tasks have to be done, making a timetable, and being structured with your day could all make your life far more easier. A little bit of effort in this area can massively reduce your headache.

How To Get The Most Out Of Your Employees

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StrategyDriven Managing Your People Article |Get the most out of your employees|How To Get The Most Out Of Your EmployeesThe whole purpose of employing personnel is to lower your personal burden and guarantee that jobs are done by those who have the necessary expertise and experience. Nobody can be brilliant at everything, and recognizing this and then recruiting individuals who are strong at certain aspects of your organization is critical if you want to drive things forward and be as successful as possible. So, after you’ve made your choice and hired someone (or many people), how do you know you’re getting the most out of them? Here are some suggestions.

Proper Scheduling

Scheduling your staff in the right way is one of the most useful methods to ensure you are getting the most out of them and operating the company as efficiently as possible. By utilizing scheduling software, you can keep track of who has to work when and who needs time off, ensuring that there are no misunderstandings and that someone is always booked for every day or shift. In this way, every job will be done, and you’ll have overall control of the entire business.

For this to operate well, you will need to know what hours your team can work and who is best positioned in which area, therefore you will need to have a solid policy of asking your staff what they need and working with them as best you can. Once you have this information, you can make a plan that the scheduling software will make it easy to stick to, ensuring everyone is doing what they do best.

Give Rewards

People from all walks of life, ages, and occupations will react positively to incentives and rewards at work. If they are rewarded with something, they will be aware that they have been seen to be doing a good job, and if that work is rewarded, they will be more inclined to continue working hard; they won’t want to disappoint after their efforts have been recognized. Rewarding employees has an additional benefit: others around them who see that hard effort is rewarded will begin to work harder as well, and the whole workforce will be more productive, efficient, and loyal in the end.

Rewards don’t have to be fancy or expensive (unless you want them to be); symbolism is frequently more important than anything else. Possible incentives include:

  • An additional vacation day
  • Gift certificates for a meal or a store they like
  • A position as ’employee of the month’ or a mention in the business newsletter.

The goal is to guarantee that outstanding work is recognized, and the ‘prize,’ although significant, is a secondary issue, so don’t be concerned if your company can’t afford to go all out; it doesn’t have to.

Make The Rules Clear

In this world, there are two categories of people: leaders and followers. Leaders create the rules, and followers, as the term implies, obey them. Because you will have more followers than leaders working for you, and you are the leader yourself, you will be responsible for establishing and enforcing workplace standards.

Rules can be difficult to obey, particularly if they don’t make sense and people resent having to observe them. To get the best out of your staff, any regulations you implement must be totally explicit so that there are no ambiguities, and they must make sense (or you need to explain why they are in place so people are happier to follow them).

Why Influencers Are Vital To Your Brand

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StrategyDriven Marketing and Sales Article |Influencers|Why Influencers Are Vital To Your BrandWe’re living in a world that involves more social media use than ever before and companies are sitting up and taking notice. More and more of us are paying attention to what’s going on on social media, and companies realize that the best way to get through to their audience is with the strength of marketing on social media.

The reason that social media marketing is becoming so popular is with the rise of the influencer. Influencers offer people a trusted opinion – it’s like peer reviews on a much larger scale. There are people who pull influencers onto their podcasts and channels with the help of a podcast booking agency, and there are those who use the strength of social media advertising to reach further than their usual audience. There are so many reasons that you should be incorporating influencers in marketing your brand and we’ve got these for you below:

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  1. Your audience trusts influencers. If you choose the right influencers, you are going to reach your audience in a way that you can’t elsewhere. People trust the voice of the influencer because they are able to reach out in a way that you can’t. The level of trust there is something you might not have built yet, but that’s why you use influencers!
  2. They are opinion leaders. Influencers aren’t just celebrities who won the latest competition. They are opinion leaders and they are able to push your product in a way that you aren’t able to do. Celebrities can reach a bigger and more diverse group of people and if you focus on the way in which the influencers value their audience, you can maximize what your brand stands for.
  3. Social media is growing. Your business can’t be everywhere at all times on its own. You need help and with social media growing so rapidly, you need to be able to grow more and influencers have a reach that you couldn’t possibly keep up with. Social media pages are flying right now and if you’re on them, your reach will grow – it’s how influencers can drive traffic to your page! It’s important to remember that there are so many kinds of social media that you need to think about trying out. A good example is Twitch, the streaming service which allows people to stream videos of themselves. This is something that influencers are making a lot of use of these days, so it might be worth considering doing that yourself. You can change Twitch stream title to reflect your brand and stream things that your audience will love – and the results will often be huge.
  4. Adverts are being blocked. More and more people are moving away from watching traditional television because they prefer to watch uninhibited adverts. We’re paying for streaming services and we’re opting for premium streaming so that we can get away from adverts in general. With social media influencers, people want to listen to their favorites and what they have to say!
  5. Your brand is losing power. You need all the help that you can get as a startup who is looking to market their business. The use of influencer marketing can be a gamechanger for most businesses; you just have to figure out which influencers would be the best option for you and your business. Aligning yourself with the right ones will improve your brand immensely!

Trying out influencer marketing could change your entire business – why not give it a try and find the influencers right for your business today?

4 Top Office Design Trends for 2022

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StrategyDriven Managing Your People Article |Office Design Trends|4 Top Office Design Trends for 2022Since the pandemic outbreak in 2022, office trends have shifted significantly as efficiency, comfort, and functionality have become a focal point of office designs. At the same time, many people continue to work from home, although a recent study suggests that 90% of Americans are willing to return to the office. From design aesthetics to focus on safety and an interactive working environment, here are four top office design trends you should consider for 2022.

Merge home comfort to the office

With many people growing accustomed to working from home, you should consider comfort as a top priority in the office.

There are several ways you can make your office more comfortable, including ergonomic seating, warm lighting, outdoor seating, and so on. You may also want to consider your habits, especially after working from home. Did you move from one room to another or stay behind your desk all day? Although installing mattresses in your workspace is not recommended, a remote working study suggests that most people worked from the couch while others did so from their beds. This means adding a plush couch to your office space can benefit your team when they need a break from the traditional desk.

Prioritize sustainability

Living or green walls are now a common feature in today’s modern office. Real gardens and plant displays are mounted in many modern office structures as businesses incorporate green options in the workspaces. Since some rooms lack adequate lighting or windows, introducing some green life into your workspaces can offer a touch of nature and bring some outside into your office. Additionally, you can use the greenery to compliment your natural designing such as LVT and engineered hardwood flooring. Having plants and green life in your workplace can make your space feel more relaxing and homey while offering several health benefits.

Flexible, pod-style designs

Many businesses in recent times have embraced open office concepts. This has made pod-style or flexible office layouts more crucial than ever. It is normal to see employees seeking enclosed areas or private spots. Therefore, it is vital for open office plans to make room for features such as private areas and an office phone booth with enough space and seating for employees to make calls, research, and video conferencing with minimal interruption. These spaces can also be ideal for workers spending only a few days in the office as they work from home.

Safe and protected workspaces

In addition to CDC and OSHA guidelines on workplace safety, businesses and organizations are reconsidering interior and office designs that provide safe and protected spaces. Many are choosing hard surfaces and design components that are easy to clean, disinfect and maintain. The office space also features signs for social distancing, hand sanitizing stations, the number of people allowed to occupy a room at a time. These efforts are directed towards making your working teams feel safer.

If you are preparing to return to the office, you may want to consider redesigning your office space to inspire and promote collaboration and productivity. These four office design trends can help create a unique office space to get the most from your working teams.