When Is PPC Outsourcing the Right Move?

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StrategyDriven Online Marketing and Website Development Article |PPC Outsourcing|When Is PPC Outsourcing the Right Move?Pay per click (PPC) ads can be incredibly valuable, allowing you to generate a reliable stream of traffic to any webpage you choose (and hopefully increasing your sales in the process). But there’s no guarantee you’re going to see a positive ROI by yourself.
Outsourcing your Amazon PPC ad management, Google PPC ad management, or PPC ads with other platforms could be the best move to boost your profitability and save you time. But when is this the right move?

The Benefits of PPC Outsourcing

There are several benefits of outsourcing your PPC ads, including:

  • Time savings. The most important and most obvious benefit is that you save time. Even if you’re only running a small campaign for a business with limited influence, you’re still going to have to spend several hours per week observing your ad performance, making changes to your campaign, and learning new things so that you can improve. If you can spend this time doing more important things, you should have an expert covering these responsibilities for you.
  • A higher ROI. While outsourcing isn’t going to guarantee you a higher ROI (return on investment), most people who begin outsourcing to an experienced expert do tend to see better results than they can get on their own. You might be seeing a positive ROI with your internal management already, but a fresh set of eyes and a trained team of experts will be able to pump those numbers up.
  • External accountability. Don’t neglect the value of having an external party who is accountable for your success. Most PPC ad agencies have a vested interest in keeping your business, which means their biggest priority is keeping you happy. If something goes wrong with the campaign, if you’re not getting the results you want, or if you’re dissatisfied with communication, they’re going to work hard to make up the difference. That could mean offering some pro bono services or overhauling the way they handle your campaign.
  • Access to a team of experts. If you’re managing a campaign on your own or if you have a single person responsible for this task, you should know that working with an agency usually put you in contact with an entire team of experts, each member of which has different specialties and different perspectives. This combination of influence to make your campaigns more creative and more effective.

When Is PPC Outsourcing the Right Move for Your Business?

So when is PPC outsourcing the right move for your business? For starters, you have to be interested in PPC ads, but since PPC advertising is so valuable to most businesses, this isn’t much of an issue.

In addition to that, PPC outsourcing could be the right move if:

  • You don’t have the time to do it yourself. If you’re a business owner, or if you’re the head of the marketing department at this organization, you probably have a lot of responsibilities and not a lot of time. You don’t want to be bogged down with an ad campaign that’s confusing and difficult to manage. If you don’t have much time to spare, simply outsource this need and forget about it.
  • You have a talent shortage. It’s not especially difficult to gain a fundamental understanding of how PPC ads work, becoming a master in this craft can take a lifetime. If you’re struggling to find talented, experienced candidates who can join your team and boost your PPC results, outsourcing could be a valuable shortcut for you.
  • You have many platforms or campaigns to manage. The more complex your campaigns are and the more channels you use to promote your business, the greater your outsourcing needs will be. As you add more platforms and channels to your advertising portfolio, the number and complexity of your responsibilities are going to grow. Don’t hesitate to reach out for additional support.
  • You’ve tried and failed on your own. Be honest. Have you already tried your best at a PPC campaign, only to be disappointed by the final results? If so, don’t feel too bad; it’s difficult to manage a successful campaign with limited experience. But if you’re in this position, don’t double down on this mistake. Seek a partner who can truly help you.
  • You have a reliable partner in mind. Not every PPC agency is worth working with. Make sure you have a reliable partner in mind before moving forward with your outsourcing plans.

There are many good reasons to hire a PPC advertising agency to help you manage your ad campaigns and grow your business. As long as you find a partner who’s truly invested in your success and who has the experts who can hope you see a better ROI, you’ll end up in a better position.

5 Reasons to Hire a Marketing Automation Expert Instead of Going DIY

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StrategyDriven Online Marketing and Website Development Article, 5 Reasons to Hire a Marketing Automation Expert Instead of Going DIYMarketing automation is undoubtedly an excellent way to streamline your marketing operations. It saves you crucial time, money, and makes your work efficient. If you’re like most business owners, you’re always looking for ways to save money and optimize your operations. So, you may be considering doing your own marketing automation instead of hiring a professional. But before you make up your mind, here are some reasons why you should hire a marketing automation consultant.

1. A Marketing Automation Expert Saves You Money and Time

A good number of companies feel that setting up an in-house marketing department is the only way to save money. But hiring a team requires you to pay salaries, benefits, and perhaps even bonuses. Plus, you also have to invest in office equipment such as computers, laptops, printers, etc. On top of that, it’s going to cost a lot more if your employees aren’t familiar with marketing automation software solutions or the latest email marketing trends.

Hiring a marketing automation expert also means you don’t have to spend time training your employees. A professional can set up and configure new programs within hours, instead of days or even weeks you’d need if someone less experienced tried to do it on their own.

2. They Have the Right Knowledge and Experience

Building your own marketing automation solution requires the right knowledge. You need to understand how AI works, how predictive analytics can help you make smarter decisions, how to use chatbots for personalized customer engagement, etc. As a regular business owner, you probably won’t have the time to research all of these concepts, let alone implement them.

An experienced marketing automation consultant will have the necessary knowledge to set up your system properly. They will make sure it uses all available resources to automate processes and save you valuable time.

3. Your Expert Will Guarantee Performance

When you hire a marketing automation expert, they will guarantee the correct implementation and performance. They’ll also take responsibility if their service doesn’t meet your expectations in any way. This is because a professional knows all the factors that affect marketing performance.

For instance, there are dozens of factors that can affect email deliverability. A professional knows how to configure an email service provider’s systems for optimal deliverability. They also know the right time to send emails and which days will maximize your open rates. These are factors they’ll consider when deciding the best campaign strategy for you.

4. An Expert Will Help You Make Smarter Marketing Decisions

A professional will help you make better marketing decisions for your business. They’ll utilize their experience and expertise to best fit your needs. This means that they’ll understand what your competitors are up to, which demographics you should target, which ad networks will generate the most revenue etc. They’ll also keep your budget in mind, which means they’ll recommend the best tools and services for your budget.

5. Expertise in Marketing Automation Means Better ROI

Your marketing automation expert will have a number of years of experience working with different businesses just like yours. This means that they understand what works best for companies in your industry. When you hire a professional, they’ll use their expertise to help you achieve your goals.

For instance, they’ll know which demographics to target and how frequently. They’ll also set up your campaigns in such a way that you get the most out of every ad dollar you spend. All this means is that your return on investment (ROI) will be greater with an expert’s help than if you were trying to do it all yourself.

Hiring a marketing automation expert will save you time and money. It also means you’ll get better results than if you were trying to do it yourself. Hire an expert today so you can focus on what matters most for your business, while they help increase revenue and maximize ROIs.

4 Ways to Effectively Manage Your Business and Team

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StrategyDriven Managing Your People Article |Effectively manage your business|4 Ways to Effectively Manage Your Business and TeamBeing able to help a team and business grow is demanding as you need to balance the best of both worlds. A team leader’s role in the modern business environment sounds gratifying, but it is equally challenging. You need a constant source of motivation that helps keep all the business activities in alignment.

Effective business and team management help you prepare your business for the worst-case scenarios in a fast-paced environment. You may not get enough time to check in with employees and make sure they’re feeling positive, creative, and on track. On the other hand, if you are too invested in people management, you lose out on the aspects of business management.

Many of your business plans would rely on the people and how they can accept them. This means, having an effective business strategy alone cannot overcome challenges. Instead, you need to consider your business and team together. They go hand in hand to ensure optimal resource utilization and achieve maximum output.

In this post, we will discuss four effective team management strategies that can help your business perform better.

1. Encourage and facilitate collaboration

Employees who get along well are more productive and enjoy their work environments. There will likely be a whole bunch of diverse skills that your team possesses. Ensure these different skill sets are utilized synergistically by encouraging members to collaborate on projects.

Enabling quick collaboration with tools like Slack and Zoom allows everyone in the team to drive the desired result as everyone chips in their share of talent. You can also build a knowledge base and encourage employees from different departments to chip in their expertise by adding content to the base.

2. Communicate with your team

Most businesses would recruit new staff and then fail to communicate with them for five weeks. Getting yourself some time to spend with other employees is crucial to forming a sense of camaraderie and connection. You need to know employees’ interests and personality quirks to learn about their strengths and weaknesses.

Successful business management lies in identifying the right individuals for the right task and seeing them achieve results. Try getting acquainted with and understanding each individual you hire to learn about their areas of competence that help you tailor tasks to their expertise.

3. Promote transparency

Transparency helps build trust and mutual respect among team members, and this is why it gets crucial to promote transparency throughout the organization.

The first step towards greater transparency is to let everyone know about their responsibility. When assigning tasks for any project, ensure that their duties are clearly defined to help team members understand their contribution to the bigger picture.

And once you assign responsibility, the next step is to ensure that everyone in the team knows about other members’ responsibilities. For this, promote using tools like Slack, Trello, or similar project management platforms that keep democratizing task lists for everyone to see.

4. Balance authority and responsibility

A larger part of your business success relies on how well you assign authority and responsibility to team members. Authoritarianism and personal accountability go hand in hand, so finding a middle ground is essential to manage your business and team.

For instance, you should give authority to a person while assigning task responsibility as they go hand in hand. This allows them to make the required choices rather than circling the office seeking approval. Furthermore, it offers them the freedom and self-confidence to make their own choices, which helps them become better workers and accomplish tasks faster.
In doing so, you open ways for everyone in the team to provide suggestions and expert guidance whenever needed.

The bottom line

Great leaders devote much time and energy to training their employees to help manage the business effectively. Ensuring that everyone has the right tools and resources to succeed should be your primary concern. You need to devote time and attention to each person in the team to teach them how to accomplish business goals.

If you fail to take care of your employees, they won’t do the best they can for your business. Empowering them to fulfill their professional objectives will ultimately help your business in a better way. When it comes to effectively managing your business and team, following the tips mentioned above can help you take a proactive approach and unlock greater growth.

How To Make a Decision on How To Invest Your Money

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StrategyDriven Practices for Professionals Article | How To Make a Decision on How To Invest Your MoneyDo you want to grow your personal wealth? If so, your money is not going to help you if it sits under a mattress. You need to figure out how to invest your money appropriately. On the other hand, it can be difficult to figure out what to do with your money. If you put it in the stock market, there is a chance that your investments could go down; however, there is also a chance they could go up. If you want to maximize your investment potential, you may want to take a look at what private equity firms do, such as those led by Jim Bernhard. How can you figure out how to properly invest your money?

Consider Your Investment Horizon

When you invest your money, you need to think about your investment horizon. What this means is you need to think about how much time you have until you need that money back. For example, if you need that money next week to purchase groceries, you may not want to put it in the stock market because you do not know what the market is going to do in the next seven days. On the other hand, if you do not need that money for 30 years, then you have a long time for the market to ebb and flow. Think about your investment horizon before you invest your money.

Think About Your Risk Tolerance

Next, you need to consider your risk tolerance. How much risk are you willing to take on? Are you someone who is going to compulsively check the market every day because you are afraid your investments may drop by 0.5 percent? Or, are you someone who is comfortable riding the waves as they go up and down? It is difficult to put a price tag on your overall peace of mind; however, you do need to think about your risk tolerance. If putting your money in a risky investment is going to massively increase your stress level, then you may want to put your money somewhere else. Everyone has their limits when it comes to financial risk, and you need to find yours before you invest your money.

Diversification Is Key<

You should also consider diversifying your investment options. You do not want to put all of your money in a single stock because if that one stock drops, you have lost it all. Instead, you should try to diversify your money across multiple sectors. There are plenty of industries out there, and you may want to spread your money out across all of them. Furthermore, you should consider diversifying your assets across stocks, bonds, and mutual funds. They all have different levels of average returns, but they also have different levels of risk as well. Make sure you diversify your assets so you hedge your risk accordingly. This is a core investment principle.

Learn How To Invest Your Money Properly

If you want to retire one day, you need to figure out how to build your portfolio properly. On the other hand, it can be a significant challenge to put your money in the stock market. There are so many options available, and you might have a difficult time figuring out what to do. Remember that you need to think about your investment horizon. You should also consider your risk tolerance. Finally, never put all of your eggs in one basket. Always diversify your assets. If you have questions about how to invest your money, you may want to talk to a professional financial advisor.

The Importance Of Packaging: What You Need To Know

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StrategyDriven Marketing and Sales Article |Packaging | The Importance Of Packaging: What You Need To KnowWith so many other elements going into creating, marketing, and selling a product, it is easy to overlook its packaging. However, it can make or break someone’s decision to buy that product for products bought in person. Likewise, for eCommerce products, the packaging can dictate whether or not a person will offer their repeat business. In short, the packaging of a product is vital; let’s take a closer look.

Protects Products

Packaging isn’t all about design. It serves a function too. First, it protects products from damage. Transporting a product can do a lot of harm. Packaging a product well ensures that you have done your best to keep it safe, and this goes a long way in encouraging consumers to trust you.

The function can add to the aesthetic, too. For example, banding your products with paper or ribbon helps protect them and provides a nice finish. To band your products properly, you need a packaging banding tool like the ones offered by Felins. Working with professionals like this help to ensure you’re getting the right service.

Keeps Consumers Informed

Most packaging also contains information. It educates customers on the purpose, uses and ingredients in the product. In fact, there are often legal obligations that dictate the content on the packaging. While you must adhere to legal requirements, you should also try to avoid overwhelming your consumers with information. Find the balance and consider the design.

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Communicates Your Brand

Branding is vital for a business, and your packaging helps to communicate your brand to consumers. By keeping the design consistent with your brand, you help to build a better brand recognition; your brand becomes more recognizable to consumers. Think about your colors, fonts and even tone of voice when it comes to designing your packaging; what can you do to identify your product as a part of your brand?

Acts as a First Impression

The way that you decide to package your products provides the first impression for your consumers whether they have bought the product in person or over the internet. It needs to be eye-catching and communicate your brand.

However, it goes beyond what it looks like. Think about the materials used, too; how will it feel in your consumer’s hands? Consumers can tell when something feels high-quality. Consumers are willing to pay a higher price when they know that they are receiving a quality product.

Environmental Impact

The materials that you use have a direct effect on the environment. A lot of consumers are trending towards brands that demonstrate more eco-friendly values. Think about the environmental impact of your packaging materials. For example, packaging your products in recyclable materials is more responsible, and it can act as a draw for consumers. Some packaging has uses beyond the products themselves; they can be reused by consumers.

Wrapping Up

The packaging of a product has far-reaching effects. It can act as a selling point for consumers in addition to protecting the products themselves. This is why it is worth putting the time, effort and money into ensuring that the packaging of your products is of a high quality.