5 Critical Components of a Brand New Business in 2022

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StrategyDriven Starting Your Business Article |Components of a Brand New Business|5 Critical Components of a Brand New Business in 2022As we head into 2022 and yet more economic uncertainty, you might be considered more than optimistic about starting a new business. Yet as Omicron spreads throughout the world, a complete lockdown is yet to be announced by governments. But with reduced competition and a new year approaching, now might be a great time to solidify the critical components of your new business.

Find Suitable Premises

Real estate and purpose-built property are essential for your operations. You probably won’t expect much office work at the moment as people work from home. However, some processes can only be initiated with the proper infrastructure. Yet, nothing stops you from finding the most suitable office space for lease in your place of operations. In fact, now might be a good time to strike a great deal as property owners look to recover money lost through Covid-19-related economic factors.

Local SEO

Search engines such as Google use SEO to determine where to place your website, pages, and posts for a search term. The primary optimization methods are keyword usage and metadata, yet local SEO often gets overlooked. Local SEO is expected to boom in 2022 as people look to spend more time in public rather than shopping online. It will display your business based on local search, so it is vital for the coming year. If you provide services within a particular region, this is highly beneficial. The most effective way to get started with local SEO is by registering with Google My Business.

Descriptive Domains

With a new website, you need to decide your priorities for hosting. Your host may allow you to register a site for free. Still, with subdomain prefixes and suffixes, it does not look professional. Also, the length of your address will also impact your SEO since users do not like to type lengthy site names into a search engine. Therefore, ensure that the domain name you choose matches your business name or niche as closely as possible. And be aware that you cannot change the domain name once it is created except by purchasing another one.

Audience Retention

New businesses often face the challenge of identifying their target audiences. A data agency can assist with this. But as a new business with limited funds, you may not be able to afford their services. Fortunately, there are several techniques you can use to identify your audience. A few examples are demographics, market research, and trends. Google Analytics and Google Trends are two of the best tools for identifying audiences. Your businesses can also benefit from analytics provided by digital marketing firms.

Social Media Platforms

Aside from posting, you can also leverage social media sites like Facebook and Twitter for demographic information and analysis. These platforms offer a wide range of tools for targeting audiences. But their real power lies in their communication tools. Through interwoven and efficient networked messaging methods, a single post can reach millions of people for free. Consequently, over 90% of businesses use social media to engage with customers, target ads, or conduct polls. And in 2022, despite the negative press, social media is still as relevant as it was ten years ago.

Have You Heard about the Utility Models?

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StrategyDriven Tactical Execution Article |Utility Model|Have You Heard about the Utility Models?The European Commission states that a utility model is a registered right, according to which its holder has an exclusive use of the technical invention. It is also mentioned that “the right is given in exchange for public disclosure of the workings of the invention and is granted for a limited period”. Furthermore, utility models guarantee fast and inexpensive protection for technical inventions. The reason for it is that they are usually granted without substantive examination. That is why individual innovators or small enterprises prefer utility models. They are also known as ‘innovation patents’ or ‘petty patents’.

The European Commission states that a utility model is a registered right, according to which its holder has an exclusive use of the technical invention. It is also mentioned that “the right is given in exchange for public disclosure of the workings of the invention and is granted for a limited period”. Furthermore, utility models guarantee fast and inexpensive protection for technical inventions. The reason for it is that they are usually granted without substantive examination. That is why individual innovators or small enterprises prefer utility models. They are also known as ‘innovation patents’ or ‘petty patents’.

Protection

What kind of protection do utility models offer? The exclusive right conferred by a utility model generally allows its owner to prevent others from making, using, selling or importing a product or a process based on the protected invention, without the owner’s prior permission. So, the principle is that others will not be creating, using, selling the invention without your, as owners, permission.

Time limit for utility model protection

The utility model protection is limited in time. Its period of protecting depends on the national legislation of the certain country. In Europe, it is usually up to 10 years from the day of the utility model application completing. When the utility model protection expires, pretty much anyone has all the rights to exploit the invention commercially, and no legislation will be violated then.

Utility models in Europe

Generally, the European Union grants the utility models at national level in these countries:

  • Austria
  • Bulgaria
  • Czech Republic
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Poland
  • Portugal
  • Slovakia
  • Spain

Actually, there is no general European or international utility model protection.

Differences between patents and utility models

Basically, the requirements for obtaining a utility model are not as strict as these for patents. It is obvious that the novelty requirement must be met without any exceptions, but when it comes to inventiveness or non-obviousness, the conditions are not that rigid. That’s why, the utility model protection is frequently a better choice for inventions that do not meet the patentability criteria.

Also, the duration of protection of utility models is shorter than the patent protection period. Moreover, it depends on a country, but it is usually up to 10 years. You have to bear in mind that there is no way of renewing or extending it. What is actually good is that the fees for acquiring and maintaining utility models are always lower.

In summary, the utility model is a different and less complicated way of protecting the exclusivity of your invention. When you cannot meet the criteria for patent protection, patent attorneys will definitely recommend utility model protection, which is cheaper and easier to acquire.

How To Generate More Leads For Your Real Estate Agency

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StrategyDriven Marketing and Sales Article |Leads for Real Estate Agency|How To Generate More Leads For Your Real Estate AgencyIn the real estate industry, it is very important to generate as many leads as possible. This blog post will discuss how you can create a lead generation strategy that will help your agency generate more leads. It will also go over what content you should use to get the most conversions and which strategies are best for generating traffic from advertising.

Generating More Leads Through Social Media

It’s no secret that social media is a powerful tool for businesses of all types and sizes. When used correctly, social media can be an incredibly effective way to generate leads and grow your business. In this blog post, we will discuss some tips for generating more leads through social media.

First, you need to ensure that your social media profiles are complete and accurate. This includes filling out all the information fields, adding a profile picture, and creating a custom banner image. You should also make sure to add links to your website and social media profiles on your other online properties.

Next, you need to start using social media to actively promote your business. This means posting interesting and engaging content regularly, as well as interacting with your followers. Be sure to share blog posts, images, infographics, and other types of content that will appeal to your target audience. Don’t forget to interact with your followers by commenting on their posts and answering their questions.

Finally, you need to track your social media activity to measure its effectiveness. This includes tracking the number of leads generated from social media, as well as the amount of revenue generated. By tracking your social media activity, you can determine which strategies are working best for you and continue to improve your results.

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Creating A Website That Converts

There are several ways that you can create a website that will help to generate leads for your real estate agency. In order to be effective, your website must be well-designed and easy to use. It should also include clear and concise information about your services, as well as prominently placed contact information.

Your website should also be mobile-friendly so that potential clients can easily access it from their smartphones or tablets. Additionally, you’ll need to make sure that your site is SEO-optimized so that it appears near the top of search engine results pages.

In addition to having an effective website, you’ll also need to develop an online marketing strategy. This could include creating a blog, setting up social media profiles, and participating in online forums. There are also a number of companies that can help you generate leads on your website.

Optimizing Your Real Estate Ads

When it comes to generating leads for your real estate agency, you need to be sure that you are taking advantage of all the tools and technologies available to you. One of the most important aspects of lead generation is making sure that your ads are properly optimized. By optimizing your ads, you can ensure that they are more visible to potential customers and that they generate more clicks.

The first step in optimizing your ad is to make sure that it is correctly targeted. When creating an ad, be sure to target a specific audience with whom you want to do business. It would help if you also considered using location targeting so that your ad will only appear to people in the area where you want to do business.

Another important step in optimizing your ads is making sure they are on-topic and relevant. When writing an ad, make sure that it directly relates to what people will find when they click through from Facebook or Google Adwords. If possible, include words like “home” or “houses” within the text of the ad itself. You can also use images that relate to real estate or homes if desired. Having a strong call-to-action button at the end of your ad copy will help increase its effectiveness since users know exactly what you expect them to do next once they open your site after clicking on this ad link/banner.

Developing Effective Email Marketing Strategies

Email marketing is one of the most effective ways to keep your real estate business ahead. As a lead generation tool, it can help you connect with potential clients and stay top-of-mind when they are ready to make a purchase or sell their home.

Developing email marketing strategies doesn’t have to be time-consuming either! With just a few simple tips, you’ll be able to create an email strategy that works for you without being overwhelmed by all the options available. Here are some important factors on developing an effective Email Marketing Strategy:

  • Set realistic goals based on what’s worked best for other agents – if no one else has done it before, chances are not great that it will work out well for you too.
  • Determine your target market – this will help you determine what content they’re most interested in and how to best reach them. It’s also a great way to develop buyer personas that can be used across all of your real estate marketing efforts, including social media posts!
  • Make sure your email list is opted-in – just because someone submitted their name for future emails doesn’t always mean they want every message sent out. Be respectful that people gave their permission but didn’t sign up for spamming either. If it happens more than once or twice, consider updating your policies so everyone knows exactly where they stand with getting messages from you or not at all!

Attracting New Clients With Inbound Marketing Tactics

Generating leads for your real estate agency doesn’t have to be complicated. By using inbound marketing tactics, you can attract new clients and grow your business. Inbound marketing is a strategy that uses content marketing, search engine optimization (SEO), social media, and lead generation tools to draw customers to your website. When done correctly, inbound marketing can help you achieve better results than traditional outbound methods like cold calling.

One of the best things about inbound marketing is its long-term strategy. It takes time to see results, but if you stick with it, you will eventually see an increase in leads and sales. To get started with inbound marketing, try these tactics:

Create high-quality content. One of the best ways to attract new clients is to produce great content that will interest them. This could be anything from blog posts and articles to infographics and videos. Make sure your content is relevant to your target audience, and use keywords and phrases that people are likely to use when searching for information about real estate.

Offering Free Consultations Or Seminars

You can also offer free consultations or seminars for your real estate agency. This is a great way to introduce yourself and the services you provide at more of a personal level versus just sending out email blasts that clients aren’t always going to open anyways. This way you will be able to hand out some business cards, made from real estate templates, to generate more leads. An introductory call, consultation, or seminar will allow you to speak with potential leads on an individual basis which builds trust faster than mass emails ever could. Be sure that these calls are 30-45 minute conversations instead of extremely short voice messages, as this allows the lead time needed for them to process what they need from their new agent and how they should go about finding one!

Hosting Open Houses On Weekends

One of the most effective ways to generate more leads is hosting open houses on weekends. Open Houses allow you to meet new people and interact with them directly, but it also allows your current clientele to see all the homes which are currently for sale in their neighborhood, giving them an opportunity to move somewhere else if they would like a change. It’s essential that you hire someone who can help manage this task while still allowing you time off so that potential clients have access to agents at any hour should they have questions or wish to schedule another appointment. Be aware, though, that there will be some days when no one shows up, especially during bad weather conditions! If possible, aim for Saturday morning because these tend to attract higher volumes of traffic than either Friday night or Sunday.

Providing Excellent Customer Service

One of the best ways to generate leads for your real estate agency is by providing excellent customer service. When customers have a positive experience with your company, they are more likely to recommend you to their friends and family. They may also decide to use your services in the future.

It’s important to make sure that your team is responsive and knowledgeable about all of your products and services. Customers should feel like they are your top priority and that they are receiving the best possible care.

In conclusion, generating more leads for your real estate agency is essential to stay ahead of the competition and grow your business. Utilizing the strategies that have been mentioned in this blog post will help you do just that.

How To Be More Frugal As A Business

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StrategyDriven Managing Your Finances Article |Frugal Business|How To Be More Frugal As A BusinessAs an entrepreneur, one of your goals when starting your business is to make money. However, this doesn’t necessarily mean spending it all in the process. Being frugal is not only how you spend your time and/or money on day-to-day tasks but also how you invest in yourself or your business will go a long way.

Take note of some effective ways you can be more frugal in your business operations. Whether it’s being fully aware of how you are spending or investing money or just being mindful of wasting time, following these tips will help you manage your money better and improve the value of your company in the long run.

1. Being Mindful in Your Spending Will Improve Your Business’s Overall Quality

People, in general, are more frugal when they know or think that there is a limited amount of resources available to them, so start by keeping an eye on how you are spending your resources. For example, if you think that the resources at hand are not enough to cover investment in some equipment or material, you might want to re-evaluate your decision by restricting yourself from purchasing it.

2. Use Your Resources Wisely

An effective way of making your business more frugal is to make use of your resources wisely. While you may be tempted to use the mechanical equipment for as many tasks as possible, it will be more economical if you stick with one or two pieces of equipment that will only be used in certain aspects of your company’s operation.

3. Avoid Wasteful Practices

“Waste not, want not.” This old adage definitely applies to entrepreneurship because it is a matter of fact that entrepreneurs are typically resourceful people. To be more frugal as an entrepreneur, you need to avoid wasteful practices or processes by mindfully thinking about the next step your company should take after a certain action. For example, if you have a Law Firm and need to cut expenses, Lawyers Marketing Associates can help.

4. Rethink Your Priorities to Be More Frugal in the Long Run

On top of all that, you also need to rethink your priorities in terms of your business mission and vision. Is it more important to spend money on equipment or manpower? How about spending on marketing and promotion? Will it be beneficial to invest your money in a future project? These are all questions you need to consider before going ahead with a decision on how to spend your money.

5. Don’t Fall into the Instant Gratification Trap of Wasting Time

Lastly, don’t let yourself fall into the trap of wasting time. When you’re on a tight schedule, it may be difficult to spend quality time with your family and friends. That doesn’t mean that you should completely let go of those people in your life, though.

In Closing

Set aside some time for them so that they can see who you really are as an individual, not just as your company or business. This will help them understand you better, and the time spent with them will be well worth it in the long run, especially when you need to ask them for favors that can help your business grow.

Top Tips on Choosing the Right Imagery for Your Website

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StrategyDriven Online Marketing and Website Development Article |Website Imagery|Top Tips on Choosing the Right Imagery for Your WebsiteThere are all sorts of different factors that make a great website, but there is no doubt that the quality of the images is bound to play a crucial role here. Choosing the right pictures can feel tough when you are trying to work out what people respond to well, but the following blog post aims to give you a bit of a helping hand in working out which ones to pick.

Prioritize Quality Over Everything

The most important factor in choosing the website imagery is that every single picture that you select is high quality. A low-rent and blurry image is an immediately off-putting sign for any customers, and it is more than likely that they are going to go elsewhere. It is a good idea to choose a top-quality picture, to begin with. If you are using one of your own, think about the device that it is taken on. There are also steps that you can take to improve the overall look and feel of the picture, such as WP Wheelie’s Image Optimisation Tool. By taking the time to reduce the file size without the quality being affected, you will be able to improve the speed of your website too. This, in turn, leaves a positive first impression on your customers and visitors.

Ensure They Are Relevant

While stock images can be useful in some situations, you do not want to become over-reliant on them. As more and more websites flood onto the internet, you can end up in a situation in which the same few pictures are used again and again. Instead, you should pick images that are directly relevant to your brand and business. Ideally, they should be taken by a professional photographer. Remember, the pictures are a crucial element that are making a big difference when it comes to giving the customer the overall impression of your business outfit.

Use Actionable Images

A big part of a website is all about the customer journey that you are taking them on. With this in mind, it is certainly going to be worth using images that are actionable. Essentially, this means that they have some sort of call to action within them, such as ‘subscribe to the newsletter’ or ‘get 10% off now’. This can help to be more noticed than simple text with the same message on it.

Combine People and Products

While photos of the products themselves can prove to be highly appealing and useful in certain situations, you should also try to combine people and products as best you can. This helps to take the imagination one step further and allows customers to think about themselves using the products that you have on offer.

There is no doubt that the imagery on a website can make such a big difference in terms of the sales that you are making and the overall impression that you are leaving of the brand. So, make sure that you are taking the time and care to put in the type of pictures that will be swaying people in the right direction rather than making them simply turn off and go elsewhere where everything looks better!