Ways to Update Your Current B2B Website Design

StrategyDriven Online Marketing and Website Development Article, Ways to Update Your Current B2B Website DesignMany marketers and business leaders believe a website is complete when it goes live. However, a B2B web design needs consistent monitoring and updating to ensure it is still working properly and you are focusing on the right business goals. To update your B2B website design, try these few things.

Do a Website Audit

This doesn’t need to be complicated but is an opportunity to make sure everything on your website is in proper working order. Go through each page and check for issues that need fixing, such as outdated or incorrect information, broken links, style and format issues, broken forms, and technical errors. Regularly doing website audits is one of the most important aspects of updating your website.

Check Your Website Analytics

If you can install tracking and analytics tools on your B2B website, such as Google Analytics, then you can monitor how your current website is performing. Website analytics provide data on things such as the most popular and least popular pages, pages with the highest time on page, pages with the highest bounce rates, which pages are converting visitors into leads, and more. You can see which pages are helping you generate clients and get insights into how to optimize the rest of the site based on this information. One best practice is to do A/B testing on your website. This involves creating different versions of an aspect on the website, such as the CTA, and testing them against each other to see which one performs better or drives more conversions.

Update Keywords

Keywords are an important part of your website and should be updated as your business evolves and changes. Even if you did SEO keyword research when you built your website, it’s likely these keywords will change based on your audience’s preferences and needs. It’s crucial you devote time to checking your keywords regularly. You can use tools to make this an easier process, such as Google Keyword Planner, Semrush, or Moz. You don’t always need to create new content for your keywords, in some cases, you can simply update your existing content to correlate with new keywords. This can be a simple and effective way to make sure that the website is up to date and still relevant without having to do a full website overhaul.

Regularly Publish Blogs

One way to keep your B2B website updated is by regularly writing and publishing blogs. How often you do this depends on your business and availability of copywriting resources. A small company may only be able to post a few times every month, whereas large businesses may have the bandwidth and resources to post every day. In addition to considering how often you publish, think about what you are hoping to accomplish with each blog post and who the target market is for each blog. Regularly posting blogs helps improve brand awareness and establishes your brand as a thought leader in the industry.

Refresh Your Existing Content

Google and search engines reward websites that publish fresh content regularly and adding new content is a quick way to update your B2B web design, especially with tools like Sharepoint Edits which make customization quick and simple. When you add new content, it can be a great way to improve your b2b web design. You don’t necessarily need to add new content to accomplish this. You can update or refresh older content that drives traffic to your website. By refreshing existing content, you are creating relevant and fresh content that may even double your traffic. For any business in an industry that is evolving, keeping your website updated and relevant is important. Not only is it important to Google, but it also helps with visitor engagement.

These tips should help to ensure your website is current and relevant. However, every few years it’s important to redesign a B2B website design and content to ensure it’s fresh, consistent with your brand, and reflects current trends in design.

How To Maximize Your Call Center Productivity – Call Center Incentive Program Ideas

StrategyDriven Managing Your People Article | How To Maximize Your Call Center Productivity – Call Center Incentive Program IdeasIt is important to recognize that every job position and every employee needs a bit of a boost from time to time. This is why incentive programs are critical to driving performance. This is especially true in call centers, where a highly stressful working environment can make it difficult for the employees to remain in their position for a longer time.

Due to this, most of the large organizations have a formal reward and recognition program in place. Out of those organizations, more than 70% have different call center incentive programs, ranging from 3 to 6. They are based on different incentives and aimed at individual workers. Studies show that the companies with the call center incentive program in place have increased the performance of their workers by 27%.

In a stressful working environment, your employees might feel like their efforts were not appreciate. It is likely that individual employees would work harder if they were more appreciated. This is why it is a good idea to set up formal recognition programs for your employees. These programs make employees feel appreciated and encouraged to work harder.

A good call center incentive will lead to a boost in performance and overall improvement in your company culture.

Call Center Incentive Ideas

In every call center, employees have the opportunity to work with customers to create pleasant experiences. While the work can be complex, the effects of delivering an exceptional experience to customers are worth it. However, if your employees are unhappy, they are not likely to provide a pleasant experience to your customers.

Your employee mental health, and their feeling of appreciation, are closely connected with your customer experience. In order to improve the service and the customer experience, it is critical to provide incentives that will motivate your employees to do better. And the best way to keep your employees motivated is by providing incentives that will boost productivity and maintain morale.

Here are some ideas on building a successful call center incentive strategy.

1. Awarding the Employee of the Month

It has been proved that recognition is one of the most significant call center incentives. It’s essential to recognize people for a job well done regularly. A lot of companies have an employee of the month award to recognize the efforts of their employees. You can also split your call center into teams and set up a friendly competition.

When you break up your call center into more teams, you can have more awards given. These awards can be by votes and can encourage co-workers to be supportive of their peers. Most of the employees believe that rewarding employees who perform well is important. This emphasizes to your employees that you value their efforts and notice their hard work.

A side benefit is that when their manager appreciates them, it improves their relationships. Employees end up trusting their managers, and it leads to a more positive experience for everyone. It is an essential step to recognize your best employers in order to keep them motivated. Have a variety of ways to showcase your appreciation towards your workers.

2. Set Goals for Your Team

In order to know what habits to praise and which employees to award recognition to, it is important to have set goals as an individual. The first step to this would be finding out how you can help your employees reach their goals. You can locate the people that want to advance in your company and have a talk with them. Figure out what would work the best for them as individuals and for your company as a whole.

By helping your employees achieve these career goals, you can have them working for you more productively. Get your employees to clarify their goals; you can encourage them to pursue the next stage of their life.

This might be hard to do with remote teams. You would need to rely on video calls and online conferences to connect with your team. Try using HR videos to communicate ideas more creatively across the team.

It won’t always be the case that your employees want to remain working in a call center. Some employees will have goals to move to another position. Instead of having them disengage with the work, encourage them in the work they are doing, and help them get to the next stage of their career.

There is no better way to motivate your employees, but by helping your best employees have a fantastic future for themselves. Find your workers who have ambitions toward advancement and encourage them. Help them improve their position and be better workers. Consider how to get people to the next level and develop your employees in your company.

By helping your employees become better at their job and helping them prepare for future careers, you showcase a great culture and a team mindset. Having people collaborate fosters camaraderie. It brings people together. When combined with fun events and programs, it helps people stay motivated and think about being a part of a more excellent ideal.

Combine personal goals, a fun time, collaboration, and managers that care. It makes a powerful combination and encourages people to try more for their companies.

3. Reward the Employees Who Care

Your employees will feel more appreciated if they know that the rewards are personal. They don’t have to be expensive outings or trips. Even a personalized thank you note can make a huge difference to your employees.

Having a formal recognition plan can boost employee morale. Personalized rewards are even better.

To make a personalized reward means that you need to understand what interests your employees. For example, make sure you have asked beforehand what is essential for them. This can be done by conducting focus group interviews, or by online forms and surveys. After this, formulate a plan on considering how to reward them for their work beyond better pay.

Sometimes you should consider using incentives that aren’t cash payments. It can be travel or merchandise awards. Make something personal to your employees. It can be a dream vacation or a personalized cup with a picture of their family. There are a lot of these subtle touches that can impact your relationships with your employees and boost everyone’s morale. Whenever possible, consider how to personalize your rewards and recognitions.

A way to find out what your employees care about and what interests them is to survey your employees. Try forming a pre-formatted questionnaire about different prizes, a dream vacation, and career goals. When you set up a survey it should express that you want to help them achieve their goals and get things they want in life. Even if it doesn’t match your specific goals, encouraging them will lead to increased morale and trust in your company. Employees will work harder for you and it will ultimately lead to more productivity.

4. Shake up the Routine

Agent churn can be a big issue in call centers. This is mostly due to having little room for growth and nothing is done to relieve the monotonous nature of the job at regular intervals. Not to mention that the stress in call center calls is a real thing. Your employees are front line in dealing with your customers and the customers are not always pleasant.

Then it is no wonder that call center agents rank as one of the highest turnover jobs in the world, This turnover rate can get up to 45% in certain cases.

One way to reduce turnover and poor performance is to invest in gamification to motivate employees to engage and achieve. Try setting up a few games to be played in your call center in Fridays, to make the day-to-day slightly more interesting.

5. Allow Time-Off or Working From Home

Sometimes the best reward can be some time to yourself. If you would like to set up a wonderful call center incentive program, consider making impromptu time away from the office a spot prize optional for on-the-fly recognition. According to researches, instant recognition has been linked to increased productivity, greater employee satisfaction in the workplace, enhanced teamwork, and more.

Of course, this may require some work in the resource management, but when executed correctly, it can become a fantastic incentive to perform at optimal levels throughout the day.  Having a day off, or a chance to work a few days from the comfort of their home could be a great morale boost for your loyal employees.<

6. Let Your Employees Pick Their Shifts

Because many call centers operate 24/7, employees will always have a preference for certain work shifts. This may also differ from one person to the next. Some of your employees will prefer working the nights, while some better function in the early mornings.

This is why, if possible, you should have a talk with your employees and set up the shifts in your call center according to their preference. This won’t always be possible, however, with a bit of compromise it can be a great call center incentive.

Hobbies That You Can Engage in Using Technology

StrategyDriven Practices for Professionals Article |Hobbies and Technology|Hobbies That You Can Engage in Using TechnologyTechnology, as you know can be used for so many different things, and one is to engage in hobbies that you enjoy. There are multiple hobbies out there for you to choose from such as learning a language or knitting, for instance. What technology can do is either make hobbies easier to do or connect you with people who share in the same passion. With that being said, if you want to engage in hobbies using the tech you have available to you, it may be easier to do than you think. Here are a couple of hobbies that you can engage in using technology.

Reading e-books

In 2017 alone, apparently, there were at least 266 million e-books sold. If you’re an avid reader or trying to cultivate the habit of reading, then e-books are a great place to start. You can read them on the go and they can be downloaded on a Kindle, tablet, or your smartphone. Some of the most popular e-books at the moment include What You Did by Claire McGowan and A Fire Sparkling by Julianne Maclean. You can find books across a range of different genres and it’s an easier way to read for many.

Barbequing

Having a BBQ is something that many Australians enjoy, especially within the summer months. Thankfully, technology, especially the internet, can help make this a lot easier to engage with. With various subscription and delivery services that you can get online, you’ll be able to get all your BBQ meat delivered straight to you. Plus, through pennjerseypropane.net, you’ll also be able to use technology to get all the propane gas you need to cook your food delivered right to your door.

Consuming Art

If you’re the creative type and like any kind of art whatsoever, then technology is your friend. You can find online art galleries if you want to see contemporary pieces from upcoming as well as more established artists. You also have hubs for photographers if you’re interested in viewing some of their latest works. Not only can you consume art, but you can also create and share some of your own which is exciting too.

DIY

All of the DIY gurus out there should know that technology can help make your lie far easier. Instead of having to figure it out on your own, you can use self-help articles and DIY videos to do the job. In addition to this, there are also multiple forums where you can find a community of people to help with your projects and the likes. Some great websites to help with DIY are Lifehacker, DIY Network, and Instructables.

Creative

For those that are into arts and crafts, music, and other creative pursuits, technology can help boost your creativity. You have platforms such as Soundcloud or Pinterest, which can be used to showcase your work and meet other creatives. You can also make virtual connections which could eventually turn into partnerships or lifelong friendships, which is quite exciting.

As mentioned above, technology can be a great tool to encourage just about any hobby that you have. It’s about getting creative and using the resources technology makes available to your advantage.

Workplace Improvements for Your Office

StrategyDriven Managing Your People Article |Workplace Improvements|Workplace Improvements for Your OfficeWhen you run a business, you have all sorts of areas to focus on. You’re going to have to accept helping hands at some point or another. Sure, outsourcing can work for one off and occasional tasks, but when it comes to the day to day running of things, you’re going to need to build a team to keep up with your consumers’ demand. If you’re going to have a team, you’re going to have to provide them with a workplace. Now, over the course of the past couple of years, many people have been working from home wherever possible, slowing and reducing the spread of coronavirus around the world. However, now that hospitalisations are reducing, many people are preparing for a return to the office. You may be wondering how you can make the office as positive and productive an environment as possible for your staff. Here are a few options that you might want to take into consideration.

Make the Space Covid Secure

Some people will still be nervous about returning to the office. You should make sure that the space is Covid secure to make people feel as comfortable as possible heading back. There are a number of measures you can take to make the space better. Hire a professional cleaner to carry out in-depth cleaning and you may even want to consider anti-viral fogging. Implement social distancing measures by separating desks or installing perspex barriers between each workspace. You may also want to implement a one way system and limits to numbers of people in smaller spaces.

Provide Lockers

People may want to be able to leave their personal belongings in a secure and safe space, as opposed to just shoving their bags and other items under their desks, where they can get in the way and even cause a trip hazard. Consider investing in lockers, each with a locker door, for your team, so they each have a locked, private space to store personal belongings during the work day.

Make Sure There’s Plenty of Natural Light

Believe it or not, natural light does so much more than making an office space look better. It can also help to maximise staff members’ productivity. Our body’s circadian rhythms control our sleep wake cycle and this cycle determines when we’re feeling productive and when we’re not. If your workspace is flooded with natural light, your team’s bodies will recognise that it’s daytime and they will perk up.

Consider Hybrid Working

Sure, fully remote working isn’t ideal for every company. But many staff members have found themselves enjoying working from home. So, you may want to reach a compromise by providing hybrid working contracts. This will require staff to work in office on set days and will allow them to work from home some days. This can help with staff retention rates.

Each of these steps can make all the difference when it comes to making your workplace a more pleasant and productive for your staff to spend time in. Implement a few to see improvements!

How to Make Your Business More Efficient

StrategyDriven Entrepreneurship Article |Efficient Business|How to Make Your Business More EfficientYou might have an excellent idea for a business. You might have the knowledge and information to set it up in the right way and begin trading. You might be a success. However, this will all depend on many different factors all coming into play, and one of these is that your business must be as efficient as possible. The more efficient your business is, the more productive you and your team will be, and the more successful you’ll be overall.

This might seem like an easy task, but being efficient in business isn’t always as simple as it might appear, and there are many potential stumbling blocks to overcome. Read on to find out more about making your business an efficient one so that you can be as successful as possible.

Evaluate Your Daily Routine

If you feel that your business is not as efficient as it could and should be, the best place to start is with yourself. Take an objective look at your daily routine and see what could be improved. Is there anything you are spending too much time on (time that would be better utilized elsewhere), for example? If that’s the case, you’ll need to outsource, delegate, or automate to ensure you can use your time more efficiently.

Equally, if there are areas you’re not spending enough time on, either because the other tasks are taking too long or because you don’t have the skills to do the work in a quality way, this is another area to look at – how can you improve your to-do list to ensure you’re making the most of your time and skills? When you make whatever changes are necessary, your business will become much more efficient.

Use Technology to Your Advantage

We live in a world full of technology, and using it to your advantage in business is crucial if you want to save time and become more efficient. No matter what kind of business you run, there will be software to help you manage it. From communication tools to financial software to marketing strategies, if you take the time to research each potential piece of tech and how it can relate to your business, you’ll find that once this is all implemented, you have a lot more time to do the important things that only you can do, whether that’s finding the best deals on desiccant air dryers at www.superdrysystems.com or hiring new staff or finding new customers.

Set Goals and Track Progress

If you want to improve the efficiency of your business, it’s crucial to know where you are right now, and it’s just as important to know where you intend to go. This is why you should track your progress and set goals to ensure you’re moving in the right direction. If you set a timeframe to work to, you’ll immediately be able to see if you’re being more or less efficient than you need to be.

If you are falling behind, you can see which areas need improvement and put plans in place to ensure you catch up with where you need to be. This could be by installing new productivity software, as mentioned above, by hiring new staff members, or by finding better quality products, for example.