The Increase in Global App Downloads Means That Mobile Marketing Should Not Be Neglected

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StrategyDriven Online Marketing and Website Development Article |Mobile Marketing|The Increase in Global App Downloads Means That Mobile Marketing Should Not Be NeglectedMobile marketing is one of the most critical aspects of digital marketing. People are spending more time on their smartphones and consequently, they’re using them for more than just calling people! They’re reading emails, watching videos, browsing social media- all while they’re out in public.

Social media applications like TikTok, Facebook, and Instagram are the most used apps in the world today and you see more information about the download rates of 2021’s most popular apps here.

With a track record of consistently high app downloads by people around the world, this means that users are actively engaging and using their smartphones more now than ever, thus meaning that businesses have an opportunity to tailor their marketing efforts and campaigns to smartphone users.

Best practices for mobile marketing for online businesses

1. Make sure your website is mobile-friendly

This is the most important thing you can do! If your website isn’t mobile-friendly, customers will have a hard time viewing it on their phone and are likely to leave. There are many different ways to make your website mobile-friendly, so do some research and find out what’s best for you.

With more people relying on their phones to browse the internet, it’s essential that your website is optimised to look good and functions well on a mobile device. If it doesn’t, you’re going to lose customers fast.

2. Optimise your website for search engines

This is another essential step that businesses should take regarding mobile marketing. Ensure that your website shows up in search engine results pages when people are searching for keywords relevant to your business.

You can do this by using the appropriate keywords on your website and in your content and optimising your website’s structure and design. If you don’t take these steps, you’ll miss out on many potential customers.

3. Create mobile-friendly email templates

Most people check mail on their phones today, so your emails must be optimised for viewing on a small screen. This means using a simple layout with large text and minimal images, and ensuring that all links open in new tabs/windows.

You can also create separate email templates specifically for mobile devices, ensuring that the formatting looks good no matter what type of phone the recipient is using.

4. Optimise for video

Video marketing has become very popular because it’s so easy and accessible on mobile devices. YouTube is the second largest search engine after Google, but did you also know that more than half of all online activity (including shopping) happens right before or while watching videos?

If your business isn’t taking advantage of this opportunity by including optimised video content on its website, then you’re missing out big time! Make sure that any product demonstrations or other instructional videos are optimised for mobile viewing, and you’ll see an increase in sales.

5. A/B testing for marketing

A/B test is a process of experimentation that helps you determine which version of a particular marketing campaign is most effective. You do this by testing two (or more) different versions of the same and then seeing which one is better.

This is important for mobile marketing because there are so many different ways to reach your customers through their phones. By testing different formats, designs, and campaigns against each other, you can see which method is most effective.

6. Create a solid call to action

If your CTAs aren’t visible enough, many potential leads won’t convert into actual sales. Many businesses don’t realise the importance of having a clear and conspicuous “call to action” on their website or ad landing pages.

Don’t let this be your business! Make sure that when people visit your site, they immediately know what it is that you want them to do (i.e., buy something from you).

This will save customers time by not forcing them to figure out whether or not they should purchase from you before continuing with other tasks on their phones.

7. Integrate with social media

Integrating your mobile marketing campaigns with your social media efforts is a great way to reach more people.
Ensure that all of your social media profiles are optimised for viewing on phones and tablets and include links to your website and other relevant content.

You can also use social media to drive traffic to your landing pages or website and promote special deals or offers. By using all of the available channels, you can reach a larger audience and increase your sales chances.

Conclusion

Mobile marketing is a great way to reach out and connect with your customers on the go, but you must follow certain best practices to optimise for this type of audience.

There are many different ways to use mobile devices as part of your marketing efforts, so make sure you’re doing everything from social media integration to video optimisation correctly.

Event Ideas To Attract New Customers

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StrategyDriven Customer Relationship Management Article |Attract New Customers|Event Ideas To Attract New CustomersIf there is one thing that you have to do for your business, it’s attracting new customers as often as possible. You want to know that you can do everything to bring in new business and make sure that you raise your profits and get your brand name out there. Events are the best way to do this, but which events should you be holding?

In your business, you need to figure out what your customers get excited about and which online event will get them interested in what you have to say. The best thing that you can do is work out the event ideas that make sense for your business and for your customers and while that isn’t always easy, it doesn’t mean that it cannot be done. Below, we’ve got some of the best event ideas out there that will bring the customers through the doors.

  1. Learning events. When your customers are interested in what you have to offer, the best thing that you can give them is a chance to learn more. You can focus your efforts on teaching your attendees how to do something, or even how you do something. Whatever it is that you offer, offer your customers the chance to learn more about it.
  2. Something interactive. Hosting an event that allows people to get hands on is exciting. From tempering chocolate to app creating, you could show off a little of what you do and ensure that you are able to give a lesson. If you’ve ever attended an exhibition or a store that allows you to get hands on with the materials, then you know the power of putting your product into people’s hands. Apple has an entire corner of the market because of it!
  3. Do something for charity. Let people see that you are the sort of business that gives back by hosting a charitable event. It doesn’t matter where you want to support, doing so will give your customers the chance to see that you are more than just a business looking to make money.
  4. A special guest. Is there someone out there endorsing your products that has a famous name? If so, a meet and greet with that special guest could mean a lot to your customers, and if you have an event that showcases a special guest, you’re going to give your customers an experience that remains out of the ordinary.
  5. An event for VIPs. People love to feel special and important and the best way that you can do that for your customers is to offer a list of VIPs that will be treated differently. For example, if customers are in the loyalty group, they’re going to get treated to the VIP experiences that you can offer.

Your customers are going to be far more receptive to your ideas if you are putting on a show for them. Make sure that your events are on point and tailored to them, and you’ll be surprised how many new signups you get.

Long-Tail Keywords Are a Growing SEO Trend

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StrategyDriven Online Marketing and Website Development Article, Long-Tail Keywords Are a Growing SEO TrendIf you want to gather more customers for your business, you need to think about digital marketing. One of the most important components of this is SEO, and you need to do keyword research regularly if you want to stay ahead of the competition. There are a lot of keywords out there, and your gut response might be to try to focus on the most popular keywords; however, this might not be the best strategy. Long-tail keywords might be a better bet for your business. Why is this the case? Remember to visit Onpoint in Dallas to get the most out of your SEO campaign.

What Are Long-Tail Keywords?

So, what are people talking about when they mention long-tail keywords? They are referring to the size of the term. When people use search engines, they tend to keep their searches short and sweet. They usually only use a longer term if they are looking for something specific. That is exactly what a long-tail keyword is. For example, instead of someone saying that they are looking for a “puppy dog,” they might say something like “brown puppy dog,” or “small brown puppy dog,” or even “young healthy puppy dog.” The more modifiers they put in, the longer the term gets. You might want to target some of these terms as a part of your SEO campaign.

Why Might They Be Better?

It is true that long-tail keywords might not be used as frequently as shorter terms, but it is also true that they might be better for your SEO campaign as well. Some of the biggest companies in the world do not target long-tail keywords as often, which means they are not as competitive. Therefore, you might have an easier time ranking for them, increasing your online visibility.

Furthermore, when someone uses so many terms, this is a sign that they are probably ready to make a purchase. If you target the right long-tail keywords, you might have an easier time boosting your conversion rate, which can drive more revenue for your business. For both of these reasons, you should consider using long-tail keywords as a part of your SEO campaign. Even though it can be a challenge to find the right long-tail keywords for your company, a professional team can help you do that.

Work With a Professional SEO Team

In the end, you need to remember to focus on a balance of the popularity of the keywords and the competition they have. This is where long-tail keywords can be helpful. This is a great way for you to target keywords that are still relevant to the needs of your users while also staying away from terms that might be too competitive for you to rank for. If you would like to learn more about long-tail keywords, you might want to reach out to a professional SEO team that can help you. That way, you can put your digital marketing campaign in the best position possible to be successful.

Have you Been Bullied at Work? Here Are Practical Ways to Achieve Career Success

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StrategyDriven Practices for Professionals Article |Bullied at work|Have you Been Bullied at Work? Here Are Practical Ways to Achieve Career SuccessIt’s no secret that bullying happens in the workplace. It is a pervasive problem that affects millions of people each year. While bullying has been traditionally thought of as an issue for children, recent research from the Workplace Bullying Institute finds that one-third of adults have been bullied at work.

When you’re bullied at work, you feel powerless, ashamed, and defeated. It’s been proven that this is a leading cause of mental health issues. But it doesn’t have to be like this! You can figure out the root of the problem and find practical ways to help you achieve success. Here are seven practical ways to help you achieve career success.

1. Seek counseling

When you’ve been bullied, it’s common to feel depressed, anxious, and stressed. Counseling can help you deal with these emotions and learn how to cope. Counseling can also help you develop a plan to deal with the bullies in your life.

2. Seek legal help

If the bullying is severe or it affects your work performance, it’s important to seek legal help. An employment law attorney can help protect you from further abuse and ensure that you’re treated in the workplace. You don’t have to deal with bullying on your own.

3. Set boundaries

When someone is bullying you, they are crossing your boundaries. It’s important to set boundaries for yourself and others in order to protect yourself from further abuse. Setting boundaries can also help you communicate your needs and wants to others, which will help you achieve success in the workplace.

4. Practice positive self-talk

When you’re bullied at work, it’s easy to tell yourself that everything is your fault and that you aren’t good enough. This type of thinking does nothing but keep you in a negative mindset. Instead, practice speaking positively about yourself and focusing on your strengths instead of your weaknesses. When you feel better about yourself, it’ll be easier to achieve career success.

5. Start a gratitude journal

Take time each evening to write down three things from the day that made you happy or grateful. Then list these things every night before bed until it becomes a habit. This can help you focus on the positive aspects of your day and reduce stress and anxiety.

6. Connect with others

When you’re feeling down, it’s important to connect with others who will support you and make you feel better. Talk to your friends, family, or a therapist about your experiences and the challenges you’re facing. When you have someone to talk to, it’ll be easier for you to deal with the bullies in your life.

7. Get organized

One of the best ways to achieve success is to become more organized. When you’re organized, you know what you need to do and when you need to do it. This can help reduce stress and anxiety in your life.

Conclusion

If you are being bullied at work, it is important to know that this behavior is not just a harmless joke. Bullying can have serious consequences for your career and health. It’s therefore important you take heed of signs you’re not being treated fairly at work and apply the above tips so that you can achieve success in your profession without fear or worry.

Tips to Help You With House Maintenance

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StrategyDriven Practices for Professionals Article |House Maintenance|Tips to Help You With House MaintenanceA home maintenance program is essential for preserving any home, much like a regular health checkup. Preventing malfunctions and keeping your house in peak condition will be easier if you regularly inspect your exterior and exterior systems. In addition, it’s essential to keep track of your home’s upkeep so that you don’t end up causing unnecessary or preventable damages.

The following basic practices will effortlessly help in maintaining your house;

Get Rid of the Dust

Dust may be found everywhere, no matter where you reside. Dust accumulation generally occurs in areas that you don’t check daily, and it may significantly reduce the lifetime of essential equipment such as refrigerators, dryers, and other similar items. Maintaining a regular dust cleaning and filter spare schedule will keep you healthy and save unnecessary expenditure in the long run.

Shut Up Loud Drawer or Cabinet Hinges

When cabinet or drawer hinges begin to squeak, you may use a lubricant such as WD-40 to spray into the center of the hinge to calm it down and make it more silent. However, if it doesn’t work, try hammering the hinge pin up approximately halfway and applying some lubricant to the pin, such as 3-in-1 oil, to make it more flexible.

Lastly, tap it back down and then slide the hinges back and forth a few times, and the squeak should have gone away completely. However, suppose the sound persists and locking drawer slides, consider those with high-quality and heavy-duty durability.

Smooth Out Sticky Windows

It is highly frustrating to open a window only to find that it stutters, skips, and slams shut. So instead, spray a little silicone grease on the piece of cloth and then gently coat the guides if you notice any resistance while trying to open a stuck window. No matter what the material, this method will work.

Restore Faucet Flow

At some point, faucets’ flow may be lowered or even begin to disperse water unevenly. Because of the development of sand or additional mineral patches, a mesh screen at the tip of the faucet becomes jammed. Sticky tape the aerator and then rotate it off to prevent damage. For approximately an hour, immerse the debris in vinegar to remove it. Reassemble it after a thorough cleaning.

Vacuum Your Floor Regularly

Dust, hair dander, and grime may be removed from your home by vacuuming your floors on a weekly or biweekly basis. In addition, carpet, hardwood, or any other kind of flooring should be cleaned regularly to prolong its life and enhance the air quality in your house.

Schedule Services for Pest Control

Infested basements and walls might be a more outstanding issue than you would imagine. It’s important to keep bees, wasps, mosquitos, and even spiders out of your home since they pose a health concern. If raccoons are a problem in your community, you might face serious consequences. Make sure that rubbish is not within easy reach.

Conclusion

Maintaining your house through the posted tips means that you won’t have to deal with creaking drawers, doors, or the mess that comes with a leaking roof, hence making life a lot simpler.