Planning an epic launch of your product – 7 steps to get it right

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StrategyDriven Marketing and Sales Article |Product Launch|Planning an epic launch of your product- 7 steps to get it rightBuilding a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league.

Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns. Brainstorming ideas and establishing strategies requires creative mindsets to devise campaigns that persuade the target audience to be curious and anticipated about the product.

Due to an ongoing pandemic, many organizations have started opting for virtual product launch campaigns that are convenient and cost-effective. Still, the conventional approach of organizing an in-person launch event has its charm.

A live event must be organized with precision, creativity, and originality to attract customers. To do just that, we’ve gathered a step-to-step guide for you.
Let’s get started.

Decide a Venue

Venue hunting is an exhausting and challenging task that requires months of preparation in advance. A good idea would be selecting a venue based on geographical location, target audience, public preferences, and activities arranged for the big day.

In addition, the venue must be eye-catching, with a theme that corresponds with your product and reflects on its ideology to offer a clear insight into its purpose.
Security should be your top priority to ensure a good experience during the event. For avoiding issues like event mismanagement, a good idea would be to stop uninvited people from coming in.

Creating security checkpoints, setting up barriers, and site fencing is an excellent idea to prevent gate-crashing during or after the event.
Pro tip – type in site fencing hire on Google to find and book reliable services to secure your product launch event.

Pick a date

Organizing events requires a lot of planning and time. Thus, a definite date is chosen, keeping in mind the time frame for event preparation is sufficient. Once a date is decided, virtual and physical announcements are made using social media platforms, newspapers, billboards, pamphlets, and television channels.

A wiser move is to choose a date considering religious or national events. For instance, hosting a launch event right before Christmas or Thanksgiving improves the chances of product purchases because people save and wait throughout the year to go shopping on Black Friday sales.

Establish Social Media Presence

Social networking sites like Instagram, Facebook, Twitter, and Tik-Tok have a significant impact on our daily lives these days. Socializing through these platforms is a norm, and it’s not surprising to find people spending time on these platforms for a casual break during leisure hours.

In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses. Social media handles publicizing the products before the debut, easing the marketing process.

Another effective trick is collaborating with social media influencers and bloggers to create pre-event hype for your event. Their followers blindly agree to their reviews and recommendations and imitate their activities.

Give-Away Contests

Promotional activities before the event increase excitement and anticipation among followers and audiences. A promotional giveaway contest is an excellent move to gain more followers and popularity.

A good example would be clothing brands hosting giveaway contests before launching their clothing line by asking the participants to share their social media handles, create innovative content relevant to the product, or through quizzes.

This trick commercializes the event and helps retain customers in the long run.

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Seek sponsors for the event

Organizing huge events raises the question of finding sources for fund generation if you’re coming up short. While seeking external funding for a product launch isn’t a bad idea, there are several aspects to consider before reaching out to the big brands for sponsorship.

First, prepare a well-organized and detailed sponsorship proposal that bears all the details regarding the event, the shared benefits that sponsors would attain in partnering with your brand, and the monetary assistance required for the event.

Pick the right sponsors who align with your mindset, understand your goals, and take an interest in your campaign with room for flexibility. Finally, give exposure to your sponsors during the event to highlight their contributions.

Send-out Invites to High-profiles

The presence of high-profile personalities helps attract more people to a product launch event. A selective guest list is carefully made including, brand ambassadors, celebrities, journalists, social media influencers, and vloggers.

Event invites are sent to them to achieve great fanfare and publicity from their presence. Since many people attend the event for the sake of their favorite celebrity, having a celebrity or brand ambassador on board and introducing them as the face of the product is an excellent idea.

Upgrade the website

Many customers will be checking out your website during and after the event, which is why a choppy online experience is a big no-no. A slow, faulty website that crashes when customers visit will cost you customers and miss out on planned profits.

Hence, it is crucial to upgrade your website and system beforehand to avoid any issues for the customers.

Hire a good tech team to avoid website crashes during heavy traffic. Moreover, the design layout for the website must be appealing to attract buyers, with easy-to-use features. A complex website creates a negative impact and deflects the customers from adhering to the brand.

Additionally, every purchase allows customers to opt for email subscriptions for future updates. Conventional marketing through emails could bring loyal customers to the brand and update them about future product launches, discounts and sales ahead of time.

The Takeaway

Creating and successfully launching a product in the market is a massive challenge itself, while the additional errands of promoting the product through campaigns and social events increase the complexity of the situation. However, with thoughtful planning and vigilant execution, a product can be launched without issues.

A product launch event gives a teaser of months of hard work put in by the entire team, which is why it has to be appealing and exciting. Achieving goals in a specified duration and finally executing the plan with committed marketing strategies buys you customers that equate to company success and growth.

There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key. With the steps mentioned above, your product will debut in the market with a bang.

Are You Getting Distracted From The Work That Matters Most?

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StrategyDriven Practices for Professionals Article |Distracted from work|Are You Getting Distracted From The Work That Matters Most?As a business owner, especially that of a fledgling company, you have to get used to wearing a lot of hats. Manager, salesperson, marketer, visionary, and more. However, it’s easy to get so used to performing a wide series of tasks that you can get pulled away from your core business. When that happens, the foundation that supports the whole can start to crumble. Here, we’re going to look at ways of making sure that doesn’t happen.

Know and set out your core tasks

The first thing you have to make sure that you do is set your focus in the right place. You might have plenty of responsibilities to fulfill and jobs that need to be done, but how many of them should truly fall to you? With the help of tools like a priority matrix, you can set out all the tasks that you need to accomplish and order them by urgency and importance. That way you can always make sure that your attention is going where it’s needed.

Automate what you need to

There might be work that you want to ensure is completed, but to do it manually, yourself, would simply take more time than it should. There are all kinds of automated software that you can use to take care of several tasks in the business, with accounting software being some of the most helpful and widespread. Of course, even automated tasks need a guiding hand, but they can at least take some of the load off your shoulders.

Don’t let the busywork distract

There is other work that’s important but doesn’t need all your time and energy to take care of, even if it can’t be automated. For basic admin work and dealing with emails and other communications while you’re busy, a virtual assistant can be very helpful indeed. Just be mindful that, if you’re using freelancers, you be careful as to what access you give them to what resources.

Know when you need the experts

You might be able to do the work of a virtual assistant just fine on your own, but you need them because you want to free up your time. There are other tasks that are more complex, however, and can pull you entirely away from your core business if you focus on them. Tech work, for instance, can be entrusted to an IT support company. Similarly, you should rely on HR experts to take care of crafting HR policies and running payroll, just as you should have lawyers working on contracts. Don’t try to do it all yourself if you don’t have the necessary expertise.

Look at expanding your team

Of course, outsourcing is not always the answer. If you find that you reliably have needs that you’re not able to meet in your own business and the cost of outsourcing would simply run too high, then you need to think about what job roles you can create and start finding new hires.

Your core business needs your attention (and no one else’s) to make sure that it’s run right. Other parts of what you’re currently doing might not have the same need. Be sure to keep that in mind with the tips above.

Tips for Starting a Construction Company

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StrategyDriven Starting Your Business Article |Starting a Construction Company|Tips for Starting a Construction CompanyThere will always be the need for experts who can construct new homes, office blocks, and other essential buildings around the world. While construction faces a challenge just like any other industry, it can still be a very lucrative business to get into. Therefore, if you have a background in development and construction and you have always wanted to start a business, here are a few tips on how you can establish a construction company as an entrepreneur.

Market Research and Your Business Plan

The first place you need to start is with your research. Even with years of experience under your belt, it’s important to make sure that you’re covering your bases and delving deeper into the complexities of the industry and general business management. Trying to find your new company’s place in the market is key, as you will need to have something attractive to offer clients if you’re going to start landing contracts. All of the market research you do can be used to help you develop your business plan, and you will need these to secure financial backing for your business. Therefore, make sure your plan is concise but detailed, proving that you have thought of everything.

Hiring Staff

When you have secured financial backing, you can begin to start hiring employees to help you get your business off the ground. You might choose to outsource to contractors for certain projects, but you will certainly need an in-house team to help with important administrative tasks and help you with daily operations. Consider using a recruitment agency to help you find the best candidates for the job.

Office Essentials

You’ll also need to kit out the office with all the necessities you and your team will need. Invest in quality office furniture so that your employees are comfortable throughout the day. You’ll also need computers and all the necessary software to work on projects. Autodesk design software is particularly useful for construction as it can allow you to create 3D models. Remember you will also need to provide kitchen utensils for the break room and have any electronics checked regularly for safety.

Marketing Strategies

You could have started an amazing construction company, but without the right marketing, you’ll never see your business take off. Marketing can be a challenging job, as you need to make your campaigns stand out and reach the right audience. This is why it is worth looking into hiring a marketing agency to help you, as they will have the expertise and resources to create excellent campaigns and attract clients to your business. You should also make sure that your company has professional platforms across social media to share updates and engage directly with your audience.

Get Your Finances in Order

Finally, before you start moving ahead with your construction business plans, make sure that your finances are in order. When applying for a loan, there will be a credit check that will play a part in determining whether the bank or investor will back you or not. Furthermore, it might take a while for your business to start making sizeable projects, and you need to make sure that you can cover your living expenses until you can start cashing in a pay check in case it takes a few months or a year until you can do this.

If you’re interested in starting a construction company, consider these tips as the basic places to start and build the foundations of a successful business.

Strategies For Small Town Growth

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StrategyDriven Editorial Perspective Article |Small town growth|Strategies For Small Town GrowthGrowth in small towns is essential. A large portion of the middle class lives in small towns, and in order to keep these families and their towns thriving in the middle of so much change, it is important to establish strategies that can keep these areas moving forward and growing as much as possible. Here are a few small town strategies that can be implemented to initiate and maintain growth.

Fortify Development

Although most small towns want to remain small, which is the bulk of their charm, as time goes on there needs to be some kind of development. Whether it’s strip malls, shopping centers, movie theaters, or restaurants, modernization of services and businesses is important. It’s in small towns’ best interests to develop a plan where new industries can set up shop.

No one wants to see small businesses get pushed out by larger corporate businesses, but the growth and revenue that come from these larger shopping centers initiates a cultural and economic growth that can help restructure infrastructure and put a small town in a better position financially.

Strengthen the Police Force

Having a strong police force is another effective way to initiate growth in a small community. Safety is the number one reason a family or a person moves to a specific location. No one wants to move to a place where they feel threatened. When there is increased revenue in a town, part of that extra revenue can go to the police force and the latest technologies they need to keep everyone safe.

Instituting an officer scheduling solution that can help determine if there are enough members on the force and enough members to patrol the town will help small towns learn what needs to be done to make the police force, the fire department, and all emergency services stronger, more dependable, and fully staffed to make residents feel they are being taken care of and are safe.

Make the Town Walkable

Giving residents a place where they can walk, play, and enjoy the outside is important in small towns. When residents have access to the downtown, the newly developed areas, and the parks and playgrounds of the district, more people will want to live in town, which will make the town thrive.

No one wants to feel as if they are restricted and can’t get anywhere on foot. Being able to walk places and have the freedom to explore gives people the incentive to live in a certain town and become more active in the town and the happenings that shape that area. Residents will feel more invested and will ensure the town remains thriving.

Update Infrastructure

Infrastructure is extremely important. When the roads of a town are smooth and well maintained, when parks are tended to and look neat and well manicured, and when bridges, drainage, sewage systems, and sidewalks are up to code the residents of the town will have more respect for everything and keep the area desirable creating a sense that more people will want to live there.

Towns that are desirable will then bring more businesses into town and yet again, revenue will rise and commerce will thrive, and this small town will see a rise in growth that will help continue to maintain the lives of the middle class and those who choose to live a quiet life outside of the city.

Build Bike Lanes

Not only do small towns want to thrive financially, but they also want to be seen as a healthy alternative to the hustle and bustle of city life. Creating bike lanes gives residents the chance to exercise and safely use their bikes without fear of colliding with cars, pedestrians, or runners.

When a small town is seen as a place where people can live their best lives, it becomes a center of progress and growth. Industries will want to build offices or factories creating jobs. Residents will want to move there to give their families a better life, and shopping and restaurants will open up creating a culture that is inclusive and inviting and the people that live in the area will not have to travel far to live the life they want.

Some of these strategies may seem small while others may seem like a great feat, but if they can get done, saving the small town is possible and soon the people who make these towns great will have the resources and finances they need to keep it going for future generations.

Ensure Your Shipments Are Looked After Every Time

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StrategyDriven Managing Your Business Article |Shipments|Ensure Your Shipments Are Looked After Every TimeAs a modern business, you are going to have an international client base, and this means organizing shipments both domestically and internationally. There are a lot of ideas that play a role in this process, and it is important to make sure you focus on some of the best ways of improving your business shipments, and making the right decisions to look after this. There are so many things that play a part in ensuring you have the perfect business shipments, and choosing the right companies to work with is one of the key ways of being able to achieve this.

That means you need to look at what you can do to team up with reputable companies like Mercury in order to ensure you are getting the best shipments for your business. They are the perfect choice to help you make the best of your thermal and cold chain supply deliveries. Providing multiple options, and a range of packaging choices at different sizes and temperatures, you can see the website in order to gain a better understanding of who Mercury are, what they do, and how your company can benefit from teaming up with them. Check out the infographic below so you can get a breakdown of the different things that the company offers, and how you can utilize this with your shipments.


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