Budget-conscious promotions ideas for your business

Marketing tips that pack a punch without breaking the bank

The internet, social media, and technology have transformed business promotions over the last thirty or so years. Once companies were limited by traditional (and often expensive) marketing channels like TV, radio, print, and billboards, today, companies can pull on the vast reach and power of online marketing to help spread their message.

From viral marketing to online seminars and conferences, there are now almost limitless opportunities for firms to reach out into wider markets and find new clients.

If you’re looking for ways to improve your company’s marketing read on for some ideas that could help spread your message better and further than ever before without putting a strain on your finances.

Up your social media game and start connecting with your clients

These days consumers expect companies to have both a website and also a presence on social media, so you should target the major channels – Facebook, Twitter, Instagram, etc. To be effective on social media takes time and patience, but you should follow some basic guidelines for the best chances of success:

Ensure you use the same tag across all channels, i.e., the forward-slash address on account pages
Post quality content regularly that will appeal to your market
Remember your market – they are your reason for being online
Use attention-grabbing headlines and back it up with similarly high-interest content
Use video if possible (video has the highest engagement rate online)

Attend conferences and events – or hold your own

Networking is one of the most important parts of running a business. If you have a wide variety of quality contacts, you’ll find it much easier to spread the word about your company and will likely end up opening doors and discovering opportunities that might pass you by otherwise.

Attending events or conferences is a great way to meet like-minded professionals working in your industry. Even better is to organize your own event – either delivered online or in a more traditional, real-world hosted event. If you’re new to event planning and organization, a company like The Vendry will help you every step of the way to ensure things go as smoothly as possible.

As the old saying goes, “it’s not what you know but who you know that counts,” so get out there and start building your contact list.

Don’t forget real-world promotions matter too

The online arena is great for expanding your marketing reach locally, nationally, and even internationally but don’t forget the importance of offline promotions too. So everything you send out from your firm should feature at least your logo, tagline, address and key contact details. Note, this also applies to email communications, press releases, etc.

Another great and very effective way to use real-world promotions is to invest in promotional items. As mentioned earlier, anything you send out should feature at least your logo, and promotional items offer a good way to do so. Of course, some promotional items can be very expensive. And since you’re looking for budget-conscious options, you can limit yourself to custom t shirts, keyholders, and calendars, as those are usually budget-friendly.

Think about branded vehicle livery

Using livery on company vehicles is one of the most effective and cheapest ways to get your company out there and in the minds of prospective and existing clients. Better yet, using branded vehicles is a form of mobile advertising, meaning your company image will go everywhere you go.