Catching The Eye Of Our Customers In A Social-Media Led World

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StrategyDriven Online Marketing and Website Development Article |Social Media|Catching The Eye Of Our Customers In A Social-Media Led WorldAs the effective ability of social media to provide marketing to our pockets has taken on its strongest form, consumers have become increasingly adept at phasing this out and instead only searching for the content they want to see. This means that marketing departments must work overtime to fulfill this space but also to get noticed and generate those demands into leads.

Catching the eye of our customers in a social media led world is a tough ask, and it requires more diverse and subtle tactics to achieve. Just as a storefront may use vinyl sheets to help contribute to a wonderful sign bringing in business from the street, we must consider our digital campaign, and how it can differ from others without being ‘too artistic’ or impenetrable.

In this post, we’ll discuss a few measures you can use to this end, and potentially help you establish a better and more reliable online and social media campaign. With that in mind, please consider the following advice going forward from here on out:

Use Targeted Advertising

Targeted advertising can make a whole lot of difference, because today, it’s what you say that necessarily makes the difference in sales, but who you sale. Composing a picture of the general person likely to buy your product (be sure to widen your scope further than you may think necessary), can help you purchase advertising ID-led targeted advertisements that help you develop a more competent means of being displayed on the right feeds. Social media firms and Google Ads actively encourage this kind of approach.

Demand Generation Principles

It’s healthy to use demand generation to help encourage customers to find out more about your brand. Demand generation is, in effect, the art of showcasing why your firm exists and the possible need for it. This might encourage someone to visit your website to see how it could benefit them. For instance, your advertising campaign might heavily showcase why your particular fishing rod is both lighter with more tensile strength, and on average, why this can help those fishing reel in bigger catches with less maintenance of the rod. Putting these virtues front and centre helps you generate demand for your product, by directly challenging old values. This can make a massive difference.

A Unique Pipeline

It’s healthy to have a unique pipeline that helps encourage someone seeing your social media ad to make that final purchase. This might involve immediate links to your store page with an added referral code or discount based on that social media advert, or a link to your reviews page so that before they see the technical specifications of your product, a visitors sees all of the clients you have helped and impressed before now. It’s not hard to see how that kind of effort can be heralded – it makes a tremendous difference in the life of any firm.

With this advice, we hope you can more readily catch the eye of your customers, even in a social-media led world.

Six Ways to Give Your Career a Boost

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StrategyDriven Professional Development Article |Career Boost|Six Ways to Give Your Career a BoostIt’s never too early or too late to start thinking about ways to improve your professional skill set and give your career a boost. If you’re thinking about changing jobs or trying to level up your current role by leveraging a promotion, you’ll need to consider what steps to take to improve your chances of success. With that in mind, here are six tips that could help give your career a boost.

Know What You Want

Before you can take any specific self-improvement measures, you should sit down and think about what you want to achieve in your career, both in the long term and the short term. Do you want to get a promotion? Are you looking for a new role in a similar field? Would you prefer to head into a completely new line of work?

Ask yourself these questions and figure out what your career goals are. Only from this point can you start to create a plan for how you’ll achieve them.

Get Qualified

Once you know what you want to do, consider whether it would benefit your career to go back to school or get a new qualification. If you’re planning to enter a new field, you may need to go to college to make sure you have the right skills and knowledge base. This doesn’t have to mean going to an in-person college – there are now many online-only universities that can provide you with an excellent education.

If you’re considering a career in healthcare, consider an online MBA in healthcare administration. Alternatively, think about shorter training courses that could allow you to highlight skills on your resume.

Network

An effective long-term solution for building a successful career is to network. Networking involves harnessing the power of your existing relationships to share professional knowledge and opportunities. It’s all about talking to people, building relationships, and increasing your awareness of business trends.

Expanding your network and working hard to maintain good connections with your existing network could help you find out about job opportunities, but it can also help you hone your skills and share in other people’s knowledge.

Not sure how to network? Try using online networking platforms, visiting in-person networking events, or even just maintaining contact with people after you’ve worked with them.

Read Business Books

Reading books that are relevant to your line of work is a great way to learn more about the latest developments in the field. You could also read professional self-help books that could help you develop leadership, communication, or organization skills.

Educate yourself regularly, and you’ll be developing your professional mindset every day.

Manage Your Time

It’s not always easy to balance work commitments with your personal life, so it’s important to find an effective strategy to manage your time. Time management strategies can help you make the most of your time at work and your time at home. This will help you get more out of every day, and maximizing your time could lead to greater career success.

Ask for What You Want

If you want a promotion, you need to let your boss know that you’re a good choice for the position, both with your actions and your words. If your manager doesn’t know you want to take on more responsibility, they may overlook you.

It can be tricky to talk to a manager about professional development, but having an open conversation could help them see that you’re a driven and dedicated member of staff.

How to Run a Successful Video Game Development Company

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If you grew up as a gamer or are still an active player, they you may have dreamed of being a game developer one day. Or maybe you saw the success of a seemingly simple game like Angry Birds and thought you’d have a go at it. Truth is, starting a game company is more than a pipe dream and definitely possible if you have the know-how and determination to do so. Here are a few tips on how to establish a successful gaming company.

Gather Extensive Knowledge

Before you even start thinking of establishing your company, make sure that you gather as much knowledge as you can about the industry first. Read as many news stories, analyst reports, sales numbers, magazines, target research and market analysis as you can. Be sure to also read up on the type of gaming equipment on the market, either to buy them for your company, or know what you’re up against. One product that we recommend checking out would have to be the gaming laptop from Razer’s site (https://www.razer.com/gaming-laptops) which is steadily gaining popularity in the market. Once you have all this information, you can identify your target market and on what platform you will develop games, may it be home gaming consoles, portable devices or browser based social games.

Try to Get a Competitive Edge

The best way to get a competitive edge is by hiring better. What separates gaming companies is not just funding and marketing skills, but the quality of their teams. Try to hire for creativity, problem solving, hunger, intelligence and most importantly, passion, and make it clear in your game designer job descriptions. The most successful teams hire people with a genuine interest in gaming, people who are avid gaming fans and gamers themselves. This allows them to create games with the player in mind first.

Once you’ve built your team, make sure you communicate your core principles to them, the principles that make your company unique and aren’t altered by market forces, platforms or competitive influences. Then make sure these principles permeate every part of their work. Communication is key to building a build successful team in any industry, so the importance of hiring experienced communicators in the video game industry is not to be underestimated.

Find the Right Partners

You’ll most likely have to seek financial aid or a partnership if you’re just getting started in the industry. This is why it is important that you partner up with people who also have a deep passion and understanding of the gaming industry. You have to go with someone who understands the gaming development process, believes in you and your vision and is ready to support you every step of the way.

You should also seek partnership from more experienced mentors that could educate you on some of the aspects of the industry you may lack expertise in.

Create the Gaming Company You’ve Always Wanted

What separates brands like Apple and Google is their culture. Both have very different ways of working and company cultures to other brands in their sector, and that’s what sets them apart and makes them so successful. Don’t be afraid to let your personality shine through when creating a company culture and focus on the aspects you value the most.

Building a successful gaming company can be done if you know what you’re doing, and you have the drive and knowledge necessary to make it. If you follow the tips in this article, you’ll be one step closer to building a successful game development team.

Why Rules-Based Automated Underwriting is the Right Choice

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StrategyDriven Managing Your Business Article |Underwriting|Why Rules-Based Automated Underwriting is the Right ChoiceUnderwriters have one of the most important roles in the lending process. They must ensure that their quotes are both attractive to prospects and lucrative for the company.

An underwriter collects a candidate’s information to set the amount, interest rate, and time period. This means that they need to go over data, statistics, laws, and regulations before making an offer.

Needless to say, this is a demanding and time-consuming job.

The solution? Rules-based automated underwriting.

Automated underwriting solutions give lenders the ability to make fast and accurate decisions, which are necessary for improving customer experience.

Automated underwriting platforms are able to process an application in mere minutes, shaving off days that would normally take a human underwriter.

Issues with Manual Underwriting

As the name suggests, manual underwriting requires a human underwriter to complete the process. Apart from the fact that manual underwriting is more expensive than automation, there are several other problems with this approach.

In order to give an accurate quote, the underwriter has to sift through huge volumes of documents. As a result, it could take days before a decision is reached. This makes it very difficult for lenders to respond to real-time demand when the underwriting process is so lengthy.

Also, since manual underwriting is performed by a human it means that the process isn’t error-proof and that the risk of inconsistent decisions is very real.

These are only some of the most common problems with manual underwriting that can have a disastrous effect on an organization.

Manual Underwriting Does Have Its Role

Every lender needs a human underwriter who’s going to assess difficult or unique applications. For instance, you would need the expertise of a human underwriter in cases where the client information is incomplete or seemingly contradictory.

However, while manual underwriting has its role to play, lenders are using automated underwriting platforms to quickly advance qualified applicants.

How Does Automated Underwriting with a Business Rules Engine Work

An automated underwriting system that uses a business rules engine to process loan applications first collects basic data such as addresses, social security numbers, employment status, and earnings details. Then the automation software uses this information to fetch more actionable data, such as the applicant’s credit score.

The automated system only needs a couple of seconds to do all the heavy lifting. Once the algorithm comes up with a risk assessment, the underwriter quickly reviews the result before issuing a formal offer.

Operational Efficiency

Automated underwriting streamlines the first stage of the underwriting process — it has the ability to instantly generate decisions that can take days to complete manually. In many simple cases, there’s no need for any human supervision.

Another advantage of automating the underwriting process is that there’s little human input. A business rules engine follows clear instructions that define each stage in the process. This means that the risk of mistakes is significantly reduced.

Conclusion

As long as the system has correct data, its decision will be accurate. Businesses don’t have to worry about things like transposition mistakes that can produce false assessments.
Automated underwriting is one of the best ways for lenders to become more competitive.
Automation can be used to underwrite a wide range of loans. Automated underwriting solutions are widespread and are available to both smaller startups and large established banks.

Legal Issues You Can’t Afford to Ignore When Starting Your Business

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StrategyDriven Starting Your Business Article |Legal Issues|Legal Issues You Can't Afford to Ignore When Starting Your BusinessStarting a business can be a daunting task. There are so many things to consider, and you want to ensure that everything is taken care of before you get started. One thing that often gets overlooked is legal issues.

Legal concerns can be hard to navigate, and not understanding your rights could lead to major financial losses down the road. In this blog post, you’ll learn some of the most common legal issues businesses face when starting up and their solutions!

Have a Business Name

If you don’t have a business name, it can be difficult to get bank accounts or file your LLC. You need both the entity and its operation name for this step!

Register Your Business

You also want to register with the IRS as soon as possible to comply with any tax laws. The faster you do this, the less likely you are to run into any legal issues.

Signing Employment Agreements

If you plan on hiring employees, it is important that they sign an employment agreement before starting work. Also, make sure not to discriminate in your company’s hiring policies!

On the other hand, it’s essential to have multiple Labor Law Posters within the office to actively educate your employees on the rules and regulations.

Have a Lawyer

It is advisable that every business have a lawyer to create their operating agreements because this sets up the rules for how the company will run.

Legal Operations Every Business Needs

It is vital to understand the legal issues and protections you need when starting a business. There are numerous laws for taxes, labor, environmental protection, zoning, and many more that may not be obvious but can impact your business significantly if you don’t take care of them upfront.

Some essential items include incorporation and registration, trademarking (trademarking can also take care of website domain name registration), intellectual property, licensing to conduct business, and others. Apart from these, an organization also has to deal with commercial loans, construction and permanent real estate loans, equipment leasing matters, and more. As it’s mentioned here http://www.trippscott.com/practice-areas/creditors-rights-bankruptcy;  having a lawyer by your side can help you deal with these issues efficiently.

Incorporate Your Company

Incorporating your company will protect it from creditors and other debts after bankruptcy or dissolution. However, it’s important to note that a sole proprietorship is not an incorporated entity which means if you do not incorporate, then the risks are higher.

Labor law

If you have employees, it is essential to consider labor law which states that an employer must pay minimum wage and overtime as appropriate for hours worked over 40 hours in a workweek. It’s also mandatory by law to put together and maintain a set of workplace rules.

Other laws may apply depending on the type of business.

Know Your Location

It’s important to know the zoning for your business location. Some areas may not allow certain types of businesses or could be subject to other limitations that you should consider when deciding on a space.

Trademarks

Trademarks can protect against infringement and also serve as an indicator in interstate commerce, which is why it’s so important that you trademark your business name and domain.

License

A license is required to operate various businesses in the U.S., including selling alcohol, using toxic materials, or handling animals. Licenses may be granted by federal agencies like the FDA but also at the state level for certain activities as well.

The number one thing you can do before starting a business is to gather the necessary legal documents and understand what’s required. This will help you save time, money, and headaches in the future.

To make sure that you don’t get in trouble with the law, take a look at this list of legal issues to watch out for when starting your business. Do some research into what these things are and how they can affect your company, so you know what to be on guard for. Don’t let ignorance or lack of information put you and your business in jeopardy!