Three Housekeeping Tips to Help eCommerce Businesses Thrive This Summer

It’s not just the fact that spring is coming in and bringing the longer days and brighter sunshine with it: there are reasons to be optimistic as we head into the summer of 2021. It’s been a tough twelve months for businesses of all shapes and sizes, and we’ve all had to work twice as hard and twice as creatively to keep our heads above water and keep our companies running.

Now, as the vaccines roll out and we start making plans to see our friends and family, it’s time that we start thinking about how we can take our businesses to the next level in the months to come.

When Was The Last Time You Thought About SEO?

When you’re running an eCommerce site, it’s fair to say that you have your hands full most of the hours of the day. When you’re juggling so many different tasks, some of the housekeeping jobs can end up getting neglected, but it’s so important to conduct regular SEO audits on your content.

We don’t doubt that you know what SEO is and how it works, but with Google making constant changes and refinements to the way it displays results, and with the needs and concerns that we input into search engines changing so rapidly, you need to make sure you don’t find yourself falling behind.

Is Your Website Working Hard Enough For You?

While you need to keep one eye on your SEO to make sure it’s all up to date, we shouldn’t forget about the bigger picture either. Your website is so much more than a catalogue for your business, it’s a statement about your brand personality. It tells your customers who you are and what you’re about, and it’s not always easy to translate your vision for your brand onto the page, and if you are feeling the need for a new look then it is absolutely worth bringing in the experts.

Professional eCommerce web design is a complex and multi-layered process that should be tailored to your specific needs and vision. Cake Commerce knows that it’s about more than making your site look pretty, and they will find the perfect business solutions for your unique aesthetic.

Are You Available For Your Customers?

We don’t need to tell you how competitive it is out there for eCommerce businesses. It’s been a battle to stay afloat over the last twelve months, and one of the most important tools in any company’s arsenal has been excellent customer service.

We’re not just talking about making sure that you are responding to any and all customer queries that come through your website (and making sure that it’s clear to customers how they can make those queries). We’re talking about using your social media channels to show your customers just how important they are to your business and showing that you know that their support has helped to keep you afloat during this impossibly difficult time. While there may be brighter times ahead, “normal” is still a little way down the road, so let’s all keep in touch.