5 Things Your Business Needs To Focus On In 2021

For anyone glancing back over 2019’s plans for 2020, it will become glaringly obvious that flexibility and survival were always going to come naturally for some companies, but for other companies, the very need to survive wasn’t even a consideration.

A Big Learning Curve

If 2020 has taught businesses anything, it’s that you need to be ready to be adaptable and that trusting our employees to work with you rather than against you is vital to the survival of any business -both large and small.

Here are five things that your business needs to be doing in 2021 to weather the storms to come over the next year and, hopefully, set yourself up in a better position to weather any storms in the medium and long-term future too.

Improve Your Website

The switch to online has accelerated in the last 12 months, and any business still relying on that ‘good old fashioned handshake’ to survive is being and will be left out in the cold.

Investing in your website now will improve your chances of survival, employ some professional web development services, and get involved to make sure your website works for your business as well as your customers or clients.

A Resilient Marketing Plan

All marketing strategies for 2020 went down the pan by about March time, and, as shown by the Keep Calm and Travel On campaigns, marketing had to adapt and change within days along with the changing guidelines issues by every country.

In 2021, as a vaccine is rolling out for a lot of the world’s major economies, your marketing department will need to be working overtime to keep up, so keep your marketing plan flexible and resilient, and don’t be afraid to pull campaigns at the last minute if needs be.

A Strong Remote Working Policy

Remote working and working from home has been popular for a few years, but in 2020 that took on a whole new look when hundreds of thousands of workers were forced to take their office home with them.

There’s not much you can do aside from going with the flow, but putting in some strong policies around expectations can help employees feel connected without feeling like they’re being micromanaged and monitored every five seconds of the day.

The Ability To Be Flexible

Flexibility is likely to be the new buzzword of 2021, and for a good reason.

With rolling lockdowns and changing restrictions coming every few weeks, you will need to now an incredible amount of flexibility around employees, time off, and working allowances to keep things going. Still, flexibility isn’t all bad and some employees, especially working dads, may be thriving in this new working atmosphere.

Focus on Talent Acquisition

While many companies will be considering sweeping redundancies in 2021, it’s important not to lose sight of talent acquisition.

If you can find new employees to cover the skillset that would normally take two or three employees, now might be the time to invest in better talent over just more talent.

Quality over quantity.